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Serial Entrepreneur, Godard Abel, Leads $10 Million Investment in 3D Product Visualization Technology, ThreeKit
 Customer Experience Management

Serial Entrepreneur, Godard Abel, Leads $10 Million Investment in 3D Product Visualization Technology, ThreeKit

Strategic Investment Further Strengthens 3D Visualization Capabilities, Allowing Brands to Create More Interactive and Personalized Online Shopping Experiences

Serial entrepreneur, Godard Abel, has led a $10 million seed round investment in ThreeKit, a 3D product configuration and visualization platform, to help the company further meet the demands of brands for more interactive and personalized e-commerce experiences. The investment will fund talent acquisition, and product and business development for the rapidly growing company.

ThreeKit was founded by Ben Houston, a 15-year veteran in Hollywood Visual FX software, and a dedicated group of 3D pioneers and visual effects professionals. After creating 3D visualization technology for the special effects used in some of Hollywood’s biggest blockbuster movies, the group has been working with brands to use this same technology to revolutionize the online experience. Houston will now serve as Chief Technology Officer of ThreeKit.

Also Read: Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

Abel will take the role of executive chairman of ThreeKit. The leadership team will be comprised of B2B commerce veterans from several well-known companies in the space, including BigMachines (acquired by Oracle), SteelBrick (acquired by Salesforce), CloudCraze (acquired by Salesforce), and G2 Crowd. Executives will include:

  • Joachim Klein, President and COO
  • John Kim, SVP of Sales
  • Slava Kovelman, VP of Operations
  • Kelly Wilson, VP of Customer Success
  • Nancy Rizkallah, VP of Finance

Together, the team has created over $1 billion in investor value and over 1,000 high-tech jobs. Now, they will leverage their expertise to give brands the ability to differentiate their customer experiences through next-generation 3D product visualization, virtual photography and augmented reality (AR).

“Traditionally visualization technologies have been clunky and difficult to use, but ThreeKit is a holistic platform that allows sellers to create their own interactive product experiences for their web stores,” said Houston. “Originally built for Hollywood, we saw a major opportunity to bring this technology to e-commerce, and are leading a new standard of product experience in the industry.”

Also Read: Prediction Series 2019: Interview with Elizabeth Walton, VP Marketing, Yext

ThreeKit’s solutions allow brands to move from static images to a completely interactive 3D experience online, with features such as custom product designs, product tours and more. Additionally, powerful AR and virtual photography capabilities allow customers to preview their customizations before making their purchase decision. By using these tools and showing consumers exactly what they’re getting, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns. Brands already leveraging ThreeKit technology include Crate & Barrel, Steelcase and CÎROC.

“There has been a critical gap in the ability of brands to provide engaging product experiences in their web stores, but ThreeKit is solving for this by fulfilling the touch and feel needs consumers have when shopping online,” said Abel. “It’s clear the company is leading a new generation of immersive and experiential commerce, and I look forward to accelerating its momentum to be a world market leader in 3D visualization technology.”

Recommended Read: Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

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Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019
 Marketing Attribution

Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019

Eighty-Three Percent of Retailers Surveyed View Converting One-Time Buyers into Recurring Customer Relationships as Very Important for Their Overall Retail Strategy in 2019

According to a new study commissioned by Ordergroove, the leader in Relationship Commerce, retailers view converting one-and-done shoppers into recurring customers as very important for their business and expect that recurring revenue programs will be a significant driver of revenue for their organizations in 2019. Findings from the study, “Retail 2019: The Year of the Recurring Revenue Model” will be presented at National Retail Federation (NRF) 2019: Retail’s Big Show, to be held in New York City on January 13-15, 2019.

83% of retailers surveyed agree that converting one-and-done buyers into recurring customers is very important for their overall retail strategy. Get the full results of Ordergroove’s survey: https://www.ordergroove.com/2019_survey_download #relationshipcommerce #NRF2019

Recurring revenue programs – such as subscriptions, reordering, and membership programs – enable brands to transform shopping experiences from one-time consumer transactions to frictionless, recurring relationships that drive predictable, profitable revenue streams.

Retail 2019: The Year of the Recurring Revenue Mode
Retail 2019: The Year of the Recurring Revenue Mode

Also Read: Infogroup Hires Seasoned Digital Executive as Chief Financial Officer

Key findings from the study, which surveyed retail leaders representing companies with an annual revenue exceeding $100 million, include:

  • 83 percent of retail leaders surveyed agree that converting one-and-done buyers into recurring customers is very important for their overall retail strategy.
  • 54 percent expect significant growth in revenue in 2019 and beyond from recurring customer purchases.
  • Today, 65 percent of respondents offer subscription programs; additional 22 percent are thinking of adding them in 2019.

Relationship Commerce Also Equates to Value for Consumers

Retailers are experiencing a clear correlation between recurring customer purchases and customer satisfaction, with 86 percent of respondents indicating that their subscription customers are more satisfied than their non-subscription customers. Additionally, more than half state their overall Net Promoter Score (NPS) has increased since launching subscription offerings.

“In today’s on-demand world, consumers have more choices than ever and are choosing those retailers and brands who make their lives’ easier,” said Greg Alvo, CEO, Ordergroove. “Retailers who are not investing in frictionless relationship commerce programs are merely acquiring customers and absorbing the Cost of Customer Acquisition (CAC), only to lose profitability and Lifetime Value (LTV) to Amazon. Amazon’s investments in programs like Prime for memberships, Subscribe & Save for subscriptions, Dash for IoT reordering and Alexa for voice reordering are all part of a master plan to build a recurring revenue business centered around the highest level of consumer convenience.”

Also Read: Janrain & Akamai Partner to Create a New Level of Customer Data Security

Alvo continued, “It’s clear from this study that retailers are responding with their own recurring revenue programs and are putting a relationship commerce strategy in place, elevating recurring revenue programs from a sideline to a business imperative.”

Results of the study will be highlighted at the National Retail Federation (NRF) 2019: Retail’s Big Show during the Big Ideas session: “The Big Shift – Moving from transactional to relationship-driven commerce,” on Tuesday, January 15, 2019 at 2:45 p.m. on Stage 6, EXPO Hall, Level 3. The session will feature Ordergroove CEO Greg Alvo and Colin Watts, Consultant and former CEO of The Vitamin Shoppe. Ordergroove will be at Booth 4364 during NRF.

The survey was conducted by NAPCO Research in November 2018 among close to 300 retailers. Results of any sample are subject to sampling variation.

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True Influence CMO Kay Kienast Accepted into Forbes Communications Council
 B2B Data, News

True Influence CMO Kay Kienast Accepted into Forbes Communications Council

Forbes Communications Council is an Invitation-Only Community for Executives in Communications, Marketing, and PR

Kay Kienast, CMO at True Influence, the technology leader of intent-based marketing and lead generation solutions, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.

Kienast was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Kay Kienast into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Communications Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Also Read: Akamai Completes Acquisition Of Customer Identity Access Management Company Janrain Inc.

As an accepted member of the Council, Kienast has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum. Kienast will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Kienast will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

Also Read: Moxian, Inc. Enters into Strategic Partnership with Leading Mobile Marketing Company in Fujian

“I’m excited and honored to be chosen as part of the respected network of communication leaders in the Forbes Communications Council,” said Kay Kienast, CMO of True Influence. “I look forward to utilizing the resources within this group to further solidify our commitment to making B2B marketers successful with our demand generation and intent-based solutions.”

Kienast has more than 15 years of experience in building end-to-end, data-driven campaigns. Her expertise includes customer-facing digital content programs; designing data warehouses and analytics in all leading marketing platforms; developing waterfall methodologies and customer personas; and brand exposure via web and social channels. Before joining True Influence, Kienast served as Head of Marketing Operations for GE Digital and Head of Marketing for Seagate/EVault. She has also held leadership positions at Lexmark, Avocent and CDW.

Recommended Read: TA Digital Joins the Salesforce Partner Program

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Accenture Launches SynOps, a Human-Machine Operating Engine Designed to Help Enterprises Achieve Sustainable Competitive Advantage

Accenture has launched SynOps, an innovative human-machine operating “engine” that optimizes the synergy of data, applied intelligence, digital technologies and talent to help organizations transform business operations, create exceptional user experiences and deliver results previously unimaginable.

“SynOps’ greatest value is in how it creates compound intelligence from emerging technologies powered by human expertise to deliver better insights, which lead to better-informed decisions, stronger outcomes — and results previously unimaginable.”

SynOps is an assembly of talent, capabilities and technologies, including artificial intelligence (AI) and advanced analytics, that gives organizations a fit-for-purpose and flexible roadmap for achieving higher levels of efficiencies across the enterprise. SynOps enables companies to make their organizations more flexible, agile and responsive, helping them generate additional value by driving growth and scaling operations quickly.

SynOps harnesses data and insights from more than 1,000 Accenture client engagements and hundreds of years of cumulative expertise across business functions, industries and domains. By synthesizing this with data from clients’ existing systems and drawing on external data to provide benchmarks, SynOps identifies high-impact opportunities for business process reinvention. The result, in addition to a higher return investment from existing IT systems, is greater insights — enabling better decisions and business outcomes.

Also Read: Leading AI Company Dataminr Appoints Former Cision Executive Jason Edelboim as Chief Commercial Officer

Combining the optimal assembly of talent and human-machine work orchestration with advanced analytics, SynOps enables organizations to reinvent business processes and achieve intelligent operations across key functions such as finance & accounting, marketing and procurement. SynOps comprises four essential components:

  • Human + machine talent: SynOps draws on Accenture’s more than 100,000 Operations professionals — including data scientists and AI experts — to complement and augment the company’s machine workforce of more than 3,600 automation solutions, 65 analytics apps and 40 AI advisors.
  • Work orchestration: SynOps optimally orchestrates the allocation of work, assigning transactional tasks to software bots and leveraging AI and analytics to identify new opportunities for automation. Through data-based insights, SynOps also ensures that the right resource is tapped for the right task.
  • Insights and intelligence: SynOps integrates the analytics and AI capabilities of the Accenture Insights Platform and best-of-breed partner technologies with more than 100 preconfigured analytics and AI solutions to quickly deliver insights that enable exceptional business outcomes and sustainable competitive advantage.
  • Diverse data: SynOps enables the collection, monitoring, storage, analysis and reporting of structured and unstructured data from diverse sources and creates the environment for advanced data exploration and AI model development to enhance real-time decision-making.

Also Read: Snowflake Named a Leader in Gartner Magic Quadrant for Data Management Solutions for Analytics

Examples of recent SynOps investments by Accenture clients and results include:

  • A global IT company deployed SynOps for Finance to drive operational excellence. With high administrative costs and falling customer satisfaction, the company needed to better see and manage its financial performance while freeing up cash to take advantage of market opportunities and to grow. Process transformation, automation and analytics boosted productivity by more than 50 percent. With the productivity gains, automated processes and a new customer portal, more than $140 million in savings were delivered.
  • A high-tech company encountered fragmented sales pipeline data without a single source of truth. Through SynOps for Marketing, applied advanced analytics helped augment, treat and rank leads — helping the client process 740,000 leads (compared with the 25,000 leads previously processed in one year) and leading to an 11 times increase in revenue in the first four months.
  • A multi-national food and beverage company leveraged SynOps for Procurement when profitability was harder to achieve despite higher revenues. SynOps provided innovative talent with digital tools, information and process rigor and gave users end-to-end transaction transparency. The engine also gave leaders global spend visibility to make better decisions. From an improved user experience to greater efficiency and productivity, SynOps helped the company save millions of dollars in indirect procurement costs. SynOps’ intelligent model ultimately delivered US $30 million in savings, equivalent to an average of 15 percent savings per year.

Also Read: Where Netflix Meets Black Twitter

“SynOps represents the re-imagining of the enterprise as operations leaders grapple with integrating their automation, analytics and AI strategies,” said Phil Fersht, CEO and chief analyst at HFS Research. “Moreover, Accenture focuses SynOps on augmenting the human experts, which is so critical as companies design the processes they need to drive an effective operations strategy and business outcomes.”

Nirav Sampat, group technology officer of Accenture Operations, said, “SynOps’ greatest value is in how it creates compound intelligence from emerging technologies powered by human expertise to deliver better insights, which lead to better-informed decisions, stronger outcomes — and results previously unimaginable.”

Debbie Polishook, group chief executive of Accenture Operations, said, “For our clients, the key to delivering exceptional business impact — for speed to realized value, flexibility and sustainable competitive advantage — is intelligent operations. SynOps will play an integral role in helping our clients in their journey to intelligent operations. SynOps ultimately showcases the art of the possible with how clients can now embrace innovation to drive new value — it is ‘the new’ applied now.”

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Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019
 Data Management Platforms

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat

Worldwide IT spending is projected to total $3.76 trillion in 2019, an increase of 3.2 percent from 2018, according to the latest forecast by Gartner, Inc.

Gartner: Global IT Spending to Reach $3.8 Trillion in 2019, up 3.2% from 2018

“Despite uncertainty fueled by recession rumors, Brexit, and trade wars and tariffs, the likely scenario for IT spending in 2019 is growth,” said John-David Lovelock, research vice president at Gartner. “However, there are a lot of dynamic changes happening in regards to which segments will be driving growth in the future. Spending is moving from saturated segments such as mobile phones, PCs and on-premises data center infrastructure to cloud services and Internet of Things (IoT) devices. IoT devices, in particular, are starting to pick up the slack from devices. Where the devices segment is saturated, IoT is not.

“IT is no longer just a platform that enables organizations to run their business on. It is becoming the engine that moves the business,” added Mr. Lovelock. “As digital business and digital business ecosystems move forward, IT will be the thing that binds the business together.”

Also Read: OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy

With the shift to cloud, a key driver of IT spending, enterprise software will continue to exhibit strong growth, with worldwide software spending projected to grow 8.5 percent in 2019. It will grow another 8.2 percent in 2020 to total $466 billion (see Table 1). Organizations are expected to increase spending on enterprise application software in 2019, with more of the budget shifting to software as a service (SaaS).

Table 1. Worldwide IT Spending Forecast (Billions of U.S. Dollars)
2018

Spending

 2018

Growth (%)

 2019

Spending

 2019

Growth (%)

2020 
Spending

2020 
Growth (%)
Data Center Systems 202 11.3 210 4.2 202 -3.9
Enterprise Software 397 9.3 431 8.5 466 8.2
Devices 669 0.5 679 1.6 689 1.4
IT Services 983 5.6 1,030 4.7 1,079 4.8
Communications Services 1,399 1.9 1,417 1.3 1,439 1.5
Overall IT 3,650 3.9 3,767 3.2 3,875 2.8

Source: Gartner (January 2019)

Despite a slowdown in the mobile phone market, the devices segment is expected to grow 1.6 percent in 2019. The largest and most highly saturated smartphone markets, such as China, Unites States and Western Europe, are driven by replacement cycles. With Samsung facing challenges bringing well-differentiated premium smartphones to market and Apple’s high price-to-value benefits for its flagship smartphones, consumers kept their current phones and drove the mobile phone market down 1.2 percent in 2018.

“In addition to buying behavior changes, we are also seeing skills of internal staff beginning to lag as organizations adopt new technologies, such as IoT devices, to drive digital business,” said Mr. Lovelock. “Nearly half of the IT workforce is in urgent need of developing skills or competencies to support their digital business initiatives. Skill requirements to keep up, such as artificial intelligence (AI), machine learning, API and services platform design and data science, are changing faster than we’ve ever seen before.”

Also Read: Atento Appoints Carlos López-Abadía as Chief Executive Officer and Member of the Board

Gartner’s IT spending forecast methodology relies heavily on rigorous analysis of sales by thousands of vendors across the entire range of IT products and services. Gartner uses primary research techniques, complemented by secondary research sources, to build a comprehensive database of market size data on which to base its forecast.

The Gartner quarterly IT spending forecast delivers a unique perspective on IT spending across the hardware, software, IT services and telecommunications segments. These reports help Gartner clients understand market opportunities and challenges. The most recent IT spending forecast research is available to Gartner clients in “Gartner Market Databook, Q418 Update.” This quarterly IT Spending Forecast page includes links to the latest IT spending reports, webinars, blog posts and press releases.

Mr. Lovelock will provide further analysis on the key drivers of the IT market at the Gartner Tech Growth & Innovation Conference taking place June 3-5 in San Diego, CA and June 12-13 in London. The Conference is the premier event for technology providers to learn about the latest trends and tools, innovation predictions, positioning and thought leadership.

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Looker Earns Two Spots on G2 Crowd “Best Software Awards 2019”
 B2B Data, News

Looker Earns Two Spots on G2 Crowd “Best Software Awards 2019”

Ranked by Users in Both the Top 50 Products for Mid-Market and Top 50 Fastest Growing Products

Looker, a leading data platform company, announced it has been recognized in two categories in the 2019 Best Software Awards from the G2 Crowd, the largest business commerce platform. Looker was identified in both the Top 50 Products for Mid-Market, and the Top 50 Fastest Growing Products.

@lookerdata recognized in 2019 Best Software Awards from the @g2crowd

The equivalent of The People’s Choice Awards for tech companies, G2 Crowd’s Best Software Awards provides the definitive ranking of the best software companies and products worldwide. Tech companies on the list are selected with data provided by its software users, and as a result, have proven their commitment to customers and providing technology that delivers.

With over 45,000 software companies on G2, Looker’s recognition on both the prestigious Top 50 Products for Mid-Market (#21) list and Top 50 Fastest Growing Products (#27) list is an exceptional achievement and one that can only be earned through the endorsement of its users.

Also Read: AppBus Extends the Power of Its Digital Business Platform with AppBus Experience Platform – AXP 3.0

“Our goal is to build a data platform that truly impacts the day-to-day life of our customers by allowing them to easily visualize and understand their data,” said Nick Caldwell, Chief Product Officer at Looker. “This award is particularly meaningful as it’s based on direct feedback from our customers and we are extremely thankful for that recognition. In 2019, you can expect to see continued growth as our platform becomes even more flexible with new applications, features, and integrations that further our mission of delivering data workflows to virtually any business and function.”

Looker is the new Platform for Data that streamlines the data supply chain to put real, actionable information into the hands of all employees across all industries when they need it. It allows any organization to extract value from data at web scale, utilizes powerful department specific plug-and-play applications and empowers a global ecosystem of partners and developers to easily build third-party applications on its platform. This is Looker’s second time earning their title as one of G2’s Best Software winners as the company was listed on both the Top 100 and Top 50 Products for Mid-Market lists in 2018.

Also Read: Next Evolution in Business Intelligence Dashboards: Giving Decision-Makers Real-Time, Actionable Data with Arria’s Advanced Natural Language Generation

G2 Crowd compiled the list using data collected from over 270,000 authentic customer reviews spanning nearly 60,000 software products, with every single review vetted by an individual person, not a machine, to ensure legitimacy.

“This is no subjective list by a few people giving their opinions,” explains Godard Abel, CEO, and co-founder of the G2 Crowd. “With the highest traffic and engagement, largest selection of products and services, and highest quality data, G2 Crowd is able to harness more than 4 million data points to determine which products and companies are doing the best job of helping businesses reach their potential.”

Recommended Read: CX Disconnect in an ‘Experience Economy’ Is Putting Businesses at Risk

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 Sales & Marketing

ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain

Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies.

The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service its customers across multiple verticals to achieve their goals.

Speaking about the acquisition, Anshul Jain, Director and Chief Executive Officer, ABSYZ, said, “When you combine Youngsoft’s global scale and reach with ABSYZ’s core Salesforce.com expertise, and best-in-class team, brand, and partners, the result is a formidable force in the industry. Besides the Salesforce.com platform, ABSYZ had already started working on Digital, Mobility, AI and Blockchain in 2018 and with this acquisition, we get to leverage deep expertise from Youngsoft in these areas. We are also super excited that now team-ABSYZ can boast of industry leaders as mentors.”

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Established in 2011, ABSYZ is headquartered in Hyderabad, India with offices in San Francisco, US and Bangalore, India and has nearly 120 employees worldwide. ABSYZ is a trusted service provider to some of the world’s leading companies, including Fortune 500 companies.

Adding their views, James Haveman, Director (former Director for Michigan Department of Community Health), Youngsoft; Paul Boyer, Board Advisor, Youngsoft and Vice Chairman Emeritus of Meijer Inc.; and Stephen Pickett, Director, Youngsoft, said, “The Board is pleased to welcome ABSYZ to the Youngsoft family. This acquisition adds to the latter’s talent, product, and professional strengths both domestically and internationally. Many of the greatest technological successes have emanated from the joining of two strong partners. We are sure to achieve milestones through this partnership as well.”

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Commenting on the progress of the company, Balesh Lakshminarayanan, Director and CTO, ABSYZ, said, “As we inch closer to a new decade, the challenges and opportunities ahead of us are phenomenal. We are glad to have kept pace with the technological trends and will continue to deliver value consulting to our customers. ABSYZ has grown exponentially in the past few years. Going from a very humble beginning from an apartment in Hyderabad to an 8,000-square-feet office in the central IT hub of Hyderabad was a roller coaster ride. This journey wouldn’t have been possible without the support of our customers, partners, and our teams dedication and passion towards salesforce. I extend heartfelt gratitude and thanks to everyone involved.”

“Youngsoft is happy to welcome the incredible and talented team from ABSYZ to the Salesforce family. A majority of our North American clients are looking to expand on the flexibility and efficiency of the Saleforce.com platform and a trusted solution and implementation partner. This is a very strategic move to achieve growth and serve our clients,” said Rupesh Srivastava, President and CEO, Youngsoft.

The acquisition is subject to customary closing conditions and regulatory approvals and is expected to be closed in the first quarter of 2019. NNV Satish & Co acted as financial advisors to ABSYZ during the process.

Recommended Read: Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

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Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software
 B2B Data, Content, News

Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software

The Software Now Includes over 150 Data Sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and More

Mvix, a leading provider of content-rich digital signage software and solutions, announced the launch of a data integrations portal with over 150 business data sources and integrations.

The portal, which lives within the Mvix digital signage software, includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and more. Using data from these business tools, users can create charts and dashboards to display KPIs and performance on digital signage screens.

How It Works

Connect business data

Within the data integrations portal, Mvix users first add their data sources such as Salesforce, Google Analytics, HubSpot, MySQL, Google Sheets and Excel, Amazon Redshift and more. Having all of this data in one place centralizes business data, creating a single source of truth for the business.

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Create charts and dashboards

Using a smart builder, the data is used to create custom reports and charts showing performance metrics and KPIs. The charts can be grouped together to create dashboards.

For example, a sales dashboard can have charts showing total sales quotes, weekly sales, quotes vs. booked orders, and pipeline tracking.

A marketing dashboard will include charts for total inbound leads and lead sources, impressions and clicks from ads, number of new trials, cart abandonment rate and weekly site visitors.

A company health dashboard will have charts displaying the fiscal progress, customer lifetime value, overall return rate, average days until second order, customer pain points and more.

Dashboards help teams to better understand and visualize key metrics that will help their business grow faster.

Also Read: Vyrill Releases Industry First Research on the Correlation Between User-Generated Content and Auto Sales

Deploy to teams

The dashboards are then deployed to digital signage screens to keep large teams in sync and inspire focus.

Since the dashboard display is auto-updated anytime the data changes at the source, the on-screen content is always fresh and relevant. This real-time dissemination of business intelligence data within or across teams can help companies make quicker decisions.

For example, a marketing dashboard can be used to monitor buying behavior and inform marketing strategy.

A sales dashboard can be used to drive marketing spend, accountability and growth.

A company health dashboard can be used to pinpoint customer pains to drive product, marketing and sales initiatives.

By broadcasting the dashboards on digital signage screens, employees are kept in the loop so they can align their efforts to the goals that matter most.

“The Mvix data integrations portal houses core business data in one place. Blending insights and data from business apps like Google Analytics, Quickbooks, Facebook, Excel and many others will truly establish a data-driven culture and accelerate growth,” says Mike Kilian, senior director of business development. “When easily seen on digital signage screens, performance metrics and KPIs will be at your team’s fingertips and always on their mind.”

Recommended Read: Brexit Uncertainty Doesn’t Faze this US Company

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HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally

Streamlining How Organizations Address GDPR and Other International Standards & Regulations

HITRUST, a leading data protection standards development and certification organization, announced it is expanding its engagement in Europe and Asia to aid organizations in addressing their global information risk management and compliance priorities, including General Data Protection Regulation (GDPR) and the Singapore Personal Data Protection Act (PDPA) requirements by providing a ‘one framework, one assessment’ approach globally.

#HITRUST is expanding its ‘one framework, one assessment’ approach to help businesses meet #GDPR; other international standards & regulations.

Standards and regulations around the world are constantly being created and updated to protect data, particularly personal data with multiple domestic and cross-border requirements and reporting options.

Since 2007, HITRUST has been at the forefront of helping organizations protect data and manage information risk by providing the HITRUST CSF, a certifiable framework that provides organizations with a flexible and efficient approach to regulatory compliance and information risk management. Coupled with the HITRUST CSF Assurance Program, which provides a comprehensive risk management oversight and assessment methodology designed for the unique regulatory and information risk needs of organizations in various industries and countries, HITRUST enables organizations around the globe to meet their risk management and due care requirements for information protection.

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The company has added the GDPR and PDPA to the HITRUST CSF (Version 9.2) as it expands internationally and extends its ability to provide large corporations and small organizations with a ‘one framework, one assessment’ approach.

In addition, HITRUST through its Irish subsidiaries, has filed a formal application with the European Union’s Data Protection Board and the Irish Data Protection Commission to have the HITRUST CSF officially recognized as a standard for GDPR certification as well as working with Irish authorities regarding an application to be an accredited certification body for GDPR. Once HITRUST and the HITRUST CSF are recognized, organizations leveraging the HITRUST CSF and HITRUST CSF Assurance Program will have even stronger independent evidence of compliance with GDPR; this is a key means of differentiating a business to potential customers, business partners, and data protection authorities. HITRUST is also evaluating the process to be an Accountability Agent under the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules and Procedures for Processing programs.

“As countries around the world continue to adopt and advance data protection laws, the challenge of doing business on a global scale grows increasingly complex,” says Anne Kimbol, Chief Privacy Officer, HITRUST. “Many countries have their own unique regulatory requirements, creating costs and challenges for organizations to determine if they are compliant to conduct business globally. The HITRUST CSF and CSF Assurance Programs address this problem through a single integrated approach for these requirements and provides documentation of compliance that can be shared with multiple stakeholders, including customers and data protection authorities.”

HITRUST’s integrated programs and services offers global companies an efficient path to meet the requirements of multiple standards from the European Union’s GDPR and the Fair Information Practice Principles (FIPPs) to the NIST Framework for Improving Critical Infrastructure Cybersecurity in the US as well as industry-specific requirements like HIPAA and the Federal Financial Institutions Examination Council.

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These latest developments will allow organizations operating in Europe and Asia to use HITRUST’s programs and services to address their data protection requirements and manage their third-party risk with one comprehensive assessment. To support its growth in Europe, HITRUST will be conducting educational sessions through its Community Extension Program to provide organizations with key information and resources necessary to facilitate better risk management practices.

“HITRUST will continue to enhance its programs to better help companies globally manage their information risk management and meet their compliance requirements,” says Dr. Bryan Cline, Vice President, Standards and Analysis, HITRUST. “Businesses leveraging the HITRUST Approach will be able to leverage a single HITRUST CSF Assessment to report their security, privacy and compliance posture to various audiences globally.”

The HITRUST Approach:

Comprehensive Risk Management and Compliance Programs and Services

HITRUST understands the challenges of assembling and maintaining the many and varied programs needed to manage information risk and compliance, which is why its integrated approach ensures the components are aligned, maintained and comprehensive to support an organization’s information risk management and compliance program.

The HITRUST Approach is designed to provide organizations a comprehensive information risk management and compliance program that integrates the following best-in-class components:

  • HITRUST CSF – a robust privacy and security controls framework.
  • HITRUST CSF Assurance Program – a scalable and transparent means to provide reliable assurances to internal and external stakeholders.
  • HITRUST Threat Catalogue– a list of reasonably anticipated threats mapped to specific HITRUST CSF controls.
  • HITRUST Shared Responsibility Program – a matrix of HITRUST CSF requirements identifying service providers and customer responsibilities.
  • HITRUST MyCSF – an assessment and corrective action plan management platform.
  • HITRUST Assessment XChange – An automated means of sharing assurances between organizations.
  • HITRUST Third Party Assurance Program – a third party risk management process.

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