April 2021

B2B Data

B2B Marketing Leader Metadata.io Awarded “Innovator of the Year”

Metadata.io, the autonomous demand generation platform, won “Innovator of the Year” at LinkedIn’s Partner Connect North America event last month for their work with LinkedIn conversation ads. This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions.

An early adopter of the ad format, Metadata’s marketing team leveraged conversation ads to engage prospects with messages that were customizable to both the person and their position within the funnel. The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts.

Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

“It is an honor to be recognized by LinkedIn’s Marketing Partner Program as 2020 North America “Innovator of the Year.” We’ve been developing solutions with LinkedIn and other B2B advertising platforms to provide our customers with the most effective way to drive revenue through digital advertising,” said Jason Widup, VP Marketing, Metadata. “Our work with LinkedIn Marketing Solutions shows the power of LinkedIn conversation ads and how we can bring new solutions into our platform with our LinkedIn integration and drive similar success for our own customers.”

Today, Metadata customers build audiences for conversation ads in the Metadata product, and then create their ads in the LinkedIn Campaign Manager to target the Metadata audiences. In the near future, customers will be able to launch and manage a complete conversation ads campaign directly from the Metadata platform.

In this past year, Metadata also introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. The company also offered additional functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL.

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata.

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible.

2020 was a banner year for Metadata with an oversubscribed Series A and ranking as No. 233 in the Inc. 5000 Fastest-Growing Private Companies in America Annual List. The company reported an impressive growth rate of 1869.18% revenue growth over the past three years. It also announced a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category.

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PureB2B Launches PurePredict Uses Multi-Source Intent Data

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions

PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company’s predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI.

“Marketers today are being challenged with owning more of the funnel – not only on MQL’s but pipeline and revenue as well – and it is harder than ever before to identify who the correct buyer is and the best time to engage them.  Intent data was once viewed as the answer to these problems, but it’s become fragmented and costly, often limiting marketers to single types of intent, which leaves significant gaps in either validity or scale,” explained Christopher Rack, President of PureB2B.  “Our mission is to optimize demand generation, so we knew it was time to reimagine intent data and super-charge the analytics behind it – and that’s exactly what we have accomplished with PurePredict.”

PurePredict combines contact-level intent AND company-level social media intent triggers AND domain-level consumption trends to provide the most accurate buying predictions available in the market today:

  1. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends
  2. Trigger-Based Intent – Delivers Insights from Millions of Online Interactions across Social Media, SaaS Review Platforms and Technology Forums
  3. Content Engagement – Identifies User and Account Based Content Interactions across 600,000 Websites and more than 7,000 Topics

Historically, most intent providers have captured one-off buying signals, labeling the person or their company as “trending.” PurePredict’s 3-layered fusion of intent data takes into account the prospect’s entire research journey, and the synthesis of that data eliminates the false positives and over-promising currently flooding the intent market.

Unlike older intent taxonomies that are fairly limited to vague categories such as “IT security” or “HR”, PurePredict drills down to thousands of topics and keywords like “Phishing” or “Payroll Processing.” By combining first party and third party content consumption and web trigger sources, PureB2B seamlessly tracks over 600,000 sites and three million companies, while still maintaining high thresholds of valid intent engagement.

PureB2B, a Demand Science company, also expects to integrate additional categories of intent data beyond First-Party, Trigger-Based and Content Engagement in the coming months.

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 B2B Data

B2B Consumer Data Analytics Platform TactileAI Raises $1M

Funding will be used to develop its enterprise SaaS platform for disrupting consumer testing in the skin care industry and partner with leading global beauty brands.

TactileAI, a B2B consumer data analytics platform for the global beauty care industry, today announced the closing of $1 million in seed round funding by SpringCamp. SpringCamp is an early-stage venture capital fund backed by NAVER, the Seoul-based tech company that operates South Korea’s largest search engine and is often referred to as the “Google of Korea.”

Founded in November 2020 and based in the San Francisco Bay Area, TactileAI aims to modernize consumer testing in skin care, which remains one of the major bottlenecks in the beauty care industry as brands struggle to keep up with the speed of new trends. COVID-19 also accelerated the urgency for beauty companies to find new digital solutions as consumer experience centers were forced to shut-down and they can no longer rely on conventional testing methods.

“TactileAI is building the future of consumer testing in beauty care by decentralizing the consumer panel and providing brands with unique consumer analytics using data science and machine learning,” said Victor Oh, founder and CEO of TactileAI. “I’m very proud to get our first investment from South Korea, a global leader in skincare and beauty care trends like K-beauty. I’m confident that by combining our expertise from Silicon Valley and Korea we can quickly globalize our platform for beauty care companies.”

Kyungpyo Ko at SpringCamp says, “In the booming global beauty market, TactileAI will be a game-changer that is innovating the way beauty brands develop products and do marketing. We expect to see K-beauty brands connect more with a global audience by developing exceptional products using precise information on consumer experiences.”

With the new seed funding, TactileAI is actively hiring software engineers and data scientists to build out its enterprise software-as-a-service (SaaS) platform. In 2021, TactileAI plans to continue working with leading companies in the beauty care industry.

“We’re very excited about the opportunity to work with TactileAI,” said Jacek Brozda, Head of Ventures and New Business at Beiersdorf Korea, “We believe their platform can disrupt consumer testing in the beauty care industry and help us realize new consumer insights in a data-driven way.”

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True Influence® Warns B2B Marketers Not to Get Fooled by Bad Data

This April Fool’s Day the joke is on marketers who ignore the importance of quality, accurate data

As the saying goes, “Fool me once, shame on you. Fool me twice, shame on me.” True Influence®, the technology leader of intent-based sales and marketing solutions, wants to make this April Fool’s Day about telling the truth because there is already too much soothsaying, fortune telling, and bamboozling in the B2B world. Truth matters when it comes to turning data into authentic, actionable intelligence.

“Truth Matters’ is a motto that we live by at True Influence. We know the most important aspect to driving success for B2B sales and marketing is accurate data, so we are committed to providing reliable, quality data for our customers,” said Brian Giese, CEO of True Influence. “It’s important to remember that data is scattered everywhere, and people access the internet from multiple devices. So, you have to examine multiple variants including intent signals, demographic, firmographic and technographic data to find the most robust insights to drive all of your marketing and sales efforts.”

On this day of trickery, True Influence wants to emphasize how truth in data can be the difference in success or failure for B2B marketers.

“The fact is so many companies out there are just reselling lead data,” Giese explained. “They claim it’s authentic and the leads are relevant, but once you look under the hood, you see they are just reselling other people’s leads over and over again. That’s never going to help companies close the sale and increase revenue. Ensuring B2B data is accurate, actionable, and true is a deeply complex process. And, we believe when it comes to delivering real results to customers, the truth matters.”

True Influence uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation® where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine®, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of and total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct.

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 B2B Data

DiscoverOrg Expands Leading B2B Database Beyond the Enterprise with 400% Growth in Coverage

Rapid advancements in human-in-the-loop automation technology drives accelerated data growth – providing significantly more coverage of small and medium-sized businesses

Vancouver, Wash. – Dec 10, 2018 – DiscoverOrg announced today the relaunch of its market-leading B2B intelligence platform with a 400% increase in contact coverage and 200% increase in account coverage. DiscoverOrg now profiles over 20 million contacts and 500,000 companies across the globe—all cleansed, processed and maintained using the company’s proprietary human-in-loop automation technology.

The additional data in particular expands DiscoverOrg’s coverage of small and medium-sized  businesses across all industries; today, 94% of all accounts profiled in the platform have less than 1,000 employees.

With this launch, no other company in the industry offers the data quality and depth that smart go-to-market motions demand, AND the data quantity to reach entire addressable markets.

For a decade, DiscoverOrg has stood alone in the sales intelligence market by delivering solely research-verified data and insights on the most important decision-makers and companies with an unparalleled level of depth—including detailed organizational charts, in-depth buying scoops, real-time intent signals, and highly granular technographic profiles—while holding back millions of records pending further review and verification by its in-house research team.

Now, with advances in its proprietary technology and human-in-the-loop automation, the company is making much larger quantities of technology-generated data available across a significantly broader universe with levels of accuracy not typically seen at these volumes.

“The dramatic growth of our database is due to rapid advancements in technology-enabled processes built on a decade of expertise with human-verified research,” says Derek Smith, DiscoverOrg Senior Vice President of Data. “This human+technology approach has allowed us to develop unique assets for cleansing, verifying, and maintaining data that gives our customers the best advantage available: deep, accurate and complete data that fuels their growth.”

“Our customers have always loved the best-in-class coverage DiscoverOrg provides on large and midmarket enterprises. This expansion enables teams that sell into smaller organizations to benefit equally from DiscoverOrg,” says Katie Bullard, DiscoverOrg President.

About DiscoverOrg

Whatever your next stage of growth, DiscoverOrg will get you there faster. Growthbound organizations depend on DiscoverOrg’s deep B2B intelligence to drive their sales, marketing and recruiting activities. Our award-winning solutions provide a stream of accurate and actionable company and contact insights that can be used to find, connect with and sell to target buyers and hires more effectively – all integrated into the leading CRM, Sales Engagement and Marketing Automation Tools on the market. DiscoverOrg’s biggest differentiator is the combination of proprietary technology, tools and integrations with a layer of human-verification that allows us to deliver the highest guaranteed accuracy of any B2B provider in the market.

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 Sales & Marketing

Martech Company Quad Welcomes Sales & Marketing Executive

Former Nielsen Senior Vice President Julie Currie Joins Quad as Executive Vice President & Chief Revenue Officer

Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”) today announced that Julie Currie has joined the Company as its new Executive Vice President & Chief Revenue Officer. Currie succeeds Renee Badura, Executive Vice President of Sales & Marketing, who will be retiring after 34 years of service to the Company.

Currie brings a wealth of marketing, retail, and CPG client services knowledge to Quad, a marketing solutions partner with a unique integrated service platform that helps clients reduce the complexity of working with multiple agency partners, increase content workflow efficiencies, and improve the effectiveness of their overall marketing spend. Currie’s experience leading organizational change and transformation, and her keen understanding of data and analytics, will provide immeasurable value to Quad and its clientele.

Currie spent 25 years at The Nielsen Company, where she ultimately served as Senior Vice President of Global Retail Product Leadership, leading the company’s strategic transition from a product-selling organization to strategic solutions one, and grew its revenue by double digits. Her clients included Walmart, The Kraft Heinz Company, Procter & Gamble and Miller Brewing Company.

Most recently, Currie served as a principal consultant for FCM, a consultancy where she worked with clients on strategies for achieving company growth, optimizing operational performance, and cultivating corporate sustainability.

“We are confident that Julie’s experience and expertise will help accelerate our transformation as a marketing solutions partner,” said Joel Quadracci, Quad Chairman, President & CEO. “She is a strong leader who has orchestrated transformation strategies for product expansion and business development as well as ongoing client management. Her experience in marketing services for retail and CPG clients, along with her extensive data analytics background, will fortify our offering and open new avenues for growth. Already she has hit the ground running and will provide excellent vision and leadership for Quad.”

“Quad has distinguished itself as a marketing solutions powerhouse, providing a unique integrated offering that helps clients simplify their executional requirements to deliver campaigns more efficiently and effectively,” Currie said. “I am excited to join an industry innovator that has both deep roots and a desire to stretch and grow in new ways. This is a prized role that will allow me to apply my knowledge, innovate new solutions, and truly have an impact on the Company and its clients.”

In addition to her business acumen, Currie is a sought-after speaker and has been a featured presenter at industry events, including for the National Retail Federation. She also serves as an influential board member for the Boys & Girls Club of Lake County (Illinois).

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 Sales & Marketing

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner Sales & Marketing Conference 2018, Oct. 9-11, at the ARIA Las Vegas. More than 1,000 sales and marketing leaders will attend the event – focused on helping B2B professionals maximize their sales talent, overcome sales productivity and competitive challenges, and improve their sales enablement initiatives.

Among the salient obstacles sales organizations face today is how to get new reps ready – and keep them ready – to sell. The status quo isn’t working. In fact, for more than 60 percent of firms, sales onboarding programs are not meeting management expectations, according to the Sales Management Association.

Brainshark’s chief readiness officer, Jim Ninivaggi, will present a new methodology to help companies structure sales onboarding programs that foster knowledge retention, and improve reps’ time-to-productivity and results. Session details include:

Title: “The Agile Sales Onboarding Methodology: An Introduction”

When: Oct. 9, from 11:30 a.m. – 12:15 p.m. PDT

Highlights: Whether they’re blasted by the proverbial fire hose at boot camp, or learning as they go, sellers often get rushed into the field before they’re truly ready to sell – resulting in lost deals, damage to the brand, and frustration for both buyers and sellers. Ninivaggi will describe a fresh and effective approach, which he recently detailed in a Forbesarticle. Borrowing from agile software development principles (no coding involved!), sales organizations can create onboarding programs that are flexible and responsive, and enable reps to achieve key milestones quickly – so they’re ready to close more deals. Ninivaggi will also discuss how technology can help power and measure the agile onboarding process.

“Sales onboarding is typically the top priority for any sales enablement leader – but for far too long, the programs haven’t driven the desired results,” Ninivaggi said. “It’s time for a change, and there are terrific parallels between what works in software development and in sales onboarding. With agile sales onboarding, reps develop skills – mapped chronologically to key activities – and companies can measure what matters. The result is a better-trained sales force that’s maximally prepared to capitalize on all buyer interactions.”

Brainshark Demonstrations
At the Gartner Sales & Marketing Conference, Brainshark will also demonstrate its full suite of award-winning sales readiness solutions from booth #209. Recently named “Best Sales Enablement Software for Enterprises” in the inaugural MarTech Breakthrough Awards, Brainshark provides solutions for sales content authoring, training, coachingand more. Attendees can also see, in action, Brainshark’s new Machine Analysis offering – an artificial intelligence (AI)-powered engine that improves sales coaching and earned a gold Stevie® Award in The 2018 International Business Awards®.

For more information on Brainshark’s acclaimed sales readiness solutions, please see www.brainshark.com.

To learn more about how to ramp up reps – faster and better – with an agile approach to sales onboarding, please see:

About Brainshark 
Brainshark sales readiness software equips businesses with the training, coaching and content needed to prepare salespeople when, where and how they work. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily, and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

Media Contact:
Brendan Cournoyer
Email: press@brainshark.com 
Phone: 781.370.8255

SOURCE Brainshark, Inc.

Related Links

https://www.brainshark.com

SOURCE URL : https://www.prnewswire.com/news-releases/brainshark-to-present-new-sales-onboarding-strategies-at-gartner-sales–marketing-conference-2018-300709612.html

Also Read –Peak Launches AI Platform-as-a-Service to Improve Enterprise AI Deployment Success Rates

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LeadMD & Drift Reveal Surprising Findings with Sales & Marketing

Joint research gives business leaders actionable insights into alignment creation and performance impact

LeadMD, the world’s leading performance marketing consultancy, today announces the results of its Sales & Marketing Alignment Report (SMAR). The report was conducted in partnership with the leading conversational marketing platform Drift and leveraged hundreds of executives’ feedback in order to produce a study focused on quantifying the term “sales and marketing alignment” and distilling the concept down into actionable tactics.

The report provides insight into the actions, techniques and tactics used by high performing and highly aligned sales and marketing teams versus low performing teams. The research consisted of two cohorts, one in sales and one in marketing. Each cohort consisted of 350 senior to C-level professionals of companies with a minimum annual revenue of $25 million. The findings are notable and lend insight into this previously nebulous concept.

“We hear all the time about sales and marketing alignment, but there hasn’t yet been a universal definition around it or a clear conclusion as to whether it truly impacts business outcomes,” says Justin Gray, CEO of LeadMD. “After conducting this survey, we can say with certainty that sales and marketing alignment – real alignment around the right things, like the customer – absolutely does improve business outcomes. We were also surprised by some of our findings as they refute a lot of the so-called ‘best practices’ which have become prevalent in B2B. Now we have a baseline we can benchmark against annually, to continue to learn more about the role alignment plays in revenue growth, and how businesses should be executing in order to be successful.”

The report introduces two success vectors which are irrefutable: Pipeline Creation and Revenue Performance. By comparing alignment perceptions, activities and tactics against these performance vectors, the results are anchored in real tangible outcomes. As a result, LeadMD is announcing a new index called the Sales and Marketing Alignment Index (SMAX). This index is also now available to the market at large as a means of continuing data collection; with the output serving as an actionable roadmap for businesses that desire to achieve alignment in their go-to-market teams.

The research found that leaders in sales and marketing alignment shared six primary focuses that fall into two categories:

  1. Customer Centricity – By setting key performance indicators (KPIs) around customer retention/satisfaction and new bookings, and performing joint customer visits, the top performers’ sales and marketing teams all united around the customer first.
  2. Internal Alignment – The leaders in interdepartmental alignment also devoted significant effort to creating and maintaining shared goals and outputs. They prioritized physical proximity between sales and marketing teams and engaged in joint storytelling, joint in-person strategy & planning sessions and joint budgeting & hiring.

Conversely, laggards in sales and marketing alignment repeatedly demonstrated two behaviors:

  1. They didn’t share technology and its underlying data.
  2. Their KPIs were not customer-centric.

“While many sales and marketing teams believe their teams are aligned, our data proves otherwise,” says Mark Kilens, VP of Content and Community at Drift. “Bringing this to light is the first step in ensuring true alignment, and I’m excited to see what publishing these findings can do to help.”

Surprisingly, the construction industry led the pack in sales and marketing alignment, while less surprisingly, healthcare lagged at the back of the pack.

This survey ultimately exposed a few final takeaways:

  • Alignment perception is unreliable – and alignment itself shouldn’t be the goal; tangible results should be. (i.e. performance in both pipeline creation and revenue conversion)
  • Effective alignment focuses both on the customer and intentional internal collaboration

To learn more about what constitutes true sales and marketing alignment, and how to use it to your business’ advantage, download the full report.

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Premiere Digital Expands Sales & Marketing Team and Hires EMEA Exec for Global Business

The LA-based Media Services, Distribution and Technology Solutions Company hires a number of seasoned media execs and builds out Growth and Support teams as digital media consumption continues to be on the rise.

Premiere Digital, the media services, distribution and technology solutions company officially announced today, the expansion of the organization in Sales & Marketing and emergence into the UK. Seasoned industry executives have been hired to grow, market and build the company on a global basis. Michele Edelman has been hired as Head of Growth; Jeff Goldman, US-based has been promoted to SVP of Growth and Development and Abigail Hughes has been hired in the UK and will be overseeing the EMEA as VP of Growth.

Michele Edelman is an experienced sales and marketing professional with over 20 years in the Digital Media Distribution and Entertainment industry. She has been involved in ground-breaking initiatives that shaped the digital landscape and drove rapid growth at a global level. In her newly created sales and marketing role, Michele is responsible for the company’s mission and vision as well as positioning them for the ongoing future of digital distribution and media services. She will execute and contribute to leveraging the company’s core competencies driven around their successful media services, distribution, and supply chain SaaS tools and technology, STOREFRONT and PDX. Michele joins Premiere Digital from Vubiquity. Prior to this, she was a long-time executive at Warner Bros. in Home Entertainment and Digital Distribution. Edelman will oversee the Sales and Marketing teams and report directly to Steve Rosenberg, Chief Commercial Officer.

Jeff Goldman has been in television and film sales for over 10 years, most recently with 3 Ball Entertainment as Chief Business Officer, and Eyeworks, now a part of WB International Television, where he rose to Managing Director responsible for multiple business tracks. Jeff’s knowledge and experience in IP, Rights, Distribution and Marketing made him the perfect fit to oversee all the 16 Eyeworks International territories. Jeff ‘knows’ television and thrives in the day-to-day deal-making with content owners and digital video platforms of all sizes. Whether it be standard distribution or strategic aggregations deals that offer the ability to earn revenue outside traditional models, Jeff is industrious. Prior to his TV sales days, he spent some time at William Morris in the Scripted TV department.

Abigail Hughes demonstrates the strides Premiere Digital is taking into global expansion with her addition as VP of Growth, EMEA. Abigail is a well-respected global supply chain and operations expert with significant experience at top entertainment companies, working with Sales teams and customers to optimize end-to-end content distribution. Her career includes BBC Studios, Sony Pictures Entertainment and Endemol Shine. In this newly created position, she will lead Premiere Digital’s global expansion in Europe, working from Cambridge, England, one of the world’s most important technology centers.

“Knowing our products were well received in the market with customers was our priority, so Premiere has been on the ‘silent’ rise. Now is the right time to expand the organization and make this announcement. I want to congratulate everyone stepping in and taking on new roles,” said CEO Mark Lazar.

“With the rapid growth of our supply chain products, we realized a world-class team to develop, market and sell them on a global scale is what we needed,” said CCO, Steve Rosenberg. “We’ve brought together collective knowledge and years of combined experience into one place, and I’m excited for what comes next.”

The addition of these seasoned executives will position Premiere Digital at a significant advantage during this time of growth and transformation for the company as it remains on the forefront of product innovation and digital distribution.

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Rackspace & Google Cloud deliver retail sales & marketing efficiency

ackspace Technology™ (NASDAQ:RXT) has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm’s digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales transactions.

Eagle Eye AIR powers some of the world’s largest customer loyalty and marketing promotion programmes. The platform integrates several business management and sales systems to help retailers deploy hyper-personalized campaigns to drive customer acquisition and retention.

The expanded relationship between Eagle Eye and Rackspace Technology comes at a time when retail is under great pressure due to the global COVID-19 pandemic. The ability to manage promotions during the pandemic has been critical to Eagle Eye’s support of retailers, especially during times of panic buying and stock level depletion, when it was important that promotions didn’t exacerbate the problem.

Rackspace Technology expertise and management allowed Eagle Eye to quickly migrate to Google Cloud. From there, Eagle Eye enabled retailers to oversee and manage their promotions in real time. In addition, Eagle Eye has adopted a more cloud native IT model, adding Google BigQuery and Datastore to its current cloud environment. As a result, Eagle Eye reports higher up time, availability and response times, leading to a 40% decrease in support calls.

As a leading global multicloud expert, serving customers in 120 countries worldwide, Rackspace Technology has supported Eagle Eye’s ambitions for international growth. Rackspace Technology is able to provide identical capabilities, technology and availability in all markets where it operates, providing Eagle Eye with a consistent user experience. Eagle Eye recently won its first United States client, Southeastern Grocers, along with a retailer in New Zealand, which were both deployed rapidly due to the ability to automate the build of cloud environments, providing consistency in user experience globally.

“It’s never been more important for retailers to use technology solutions such as Eagle Eye AIR to delight their customers and to foster loyalty. Thanks to Rackspace Technology, we migrated our platform to Google Cloud in a matter of months rather than years and have increased our global footprint dramatically saving us millions of pounds in our ambition to become cloud native,” said Steve Rothwell, Founder and CTO, Eagle Eye. “We no longer need to manage hardware and data centres and so have embraced the world of DevOps and agile platform management to run a truly 24/7 global operations.”

“During the global pandemic businesses are putting their resources under a microscope, which is accelerating the need for digital transformations. Retailers are facing heightened pressure to deliver compelling digital experiences, and to do that they are turning to providers like Google Cloud,” said Mahesh Desai, Chief Relationship Officer, Rackspace Technology. “Our cloud expertise has enabled Eagle Eye to keep its focus on its customers whilst we accelerate their cloud journey.”

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