October 2018

B2B Data, News

DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

New Data Points Now Available Include Visual Parent-Subsidiary Relationships; Mobile Numbers and Personal Email Addresses; In-Depth Work and Education Profiles; And Investor and Funding Insights

DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by significantly expanding the number and type of data points delivered through its platform.

Over the last 60 days, the company has expanded its highly accurate and actionable company and professional contact profiles to include:

Detailed, searchable parent-subsidiary corporate relationships visualized in color-coded hierarchical charts
Expanded contact details, including mobile phone numbers and personal email addresses
In-depth work history and education profiles
Investor and funding round insights and timelines

Also Read: Pipeliner CRM & The Center for Sales Leadership at DePaul University Announce New Partnership

While DiscoverOrg has long been recognized for having the most accurate contact data in the market, these additional data points, in addition to recent enhancements to DiscoverOrg’s intent data offering and technographics coverage, further its mission to deliver a comprehensive view of companies and professionals for sales, marketing and talent acquisition teams.

“The traditional playbooks for B2B prospecting and corporate recruiting don’t work anymore,” says Henry Schuck, DiscoverOrg CEO. “Today’s buyers and hires expect highly personalized outreach at the right time that cuts through the mass-produced noise we’re all inundated with. The additional data we are now delivering make it even easier for our customers to craft the right message and engage where and when they are most likely to get a response.”

Also Read: AntWorks Joins Hands With LiveChat to Improve Online Conversations and Accelerate Customer Delight

DiscoverOrg’s powerful search capabilities allow customers to hone in on best-fit prospects and talent across 100+ data points. Its integration and engagement features let users industrialize the data in their workflow across a variety of channels – from email to calling to texting and chat.

“Our biggest differentiator is our ability to bring together proprietary technology, automated tools, and integrations that gather data – plus a layer of human verification to ensure its accuracy,” says Katie Bullard, DiscoverOrg Chief Growth Officer.

Admin31st October 2018, 8:41 pm28th May 2020 0 1095

People-Based Marketing

Gimme Named Best B2B Startup in Atlanta

Company Recognized for Achieving Significant Milestones & Being a Disruptive Innovator in Vending and Unattended Retail

Gimme, maker of innovative unattended retail technology that provides executives with sales, cash, inventory and service data, took home the title of 2018 Best B2B Startup in Atlanta during the second annual Atlanta Startup Awards last week. The award ceremony aims to recognize Atlanta’s most successful rising tech companies, startup pioneers and disruptive innovators, and is jointly comprised by organizations that work within the startup community.

Gimme builds award-winning mobility and tracking tools to manage unmanned retail locations and was recognized as the Best B2B Startup for achieving significant milestones over the last 12 months, edging out numerous strong competitors. The finalists were judged based on criteria including milestones within the product development process, growth and overall community impact or job creation potential.

Also Read: Most Businesses Find Success Using Social Media and Third Party Marketing Agencies to Market Apps

“Receiving the award for Best B2B Startup in Atlanta really speaks to the hard work, determination and ground-breaking technology our team has developed,” said Evan Jarecki, Co-Founder and Chief Customer Officer for Gimme. “This competition brings together the most innovative Atlanta startups and being named a winner is an incredible honor. We are on a mission to change unattended retail technology, and we appreciate all who voted for us for this award and who have supported us along the way.”

Also Read: Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Winners were determined by a combination of a judging panel and open public voting. Open nominations were accepted for each awards category, which were then narrowed down to 3-5 finalists before the final decision. The judges were comprised of members of the Startup Atlanta Board of Directors, a group of individuals from the private, public and non-profit sectors involved in the startup community.

“The Atlanta Startup Awards recognize the best and brightest of Atlanta’s local startup ecosystem,” said Adam Harrell, Startup Atlanta Executive Board President. “Over 7,000 people cast their vote during the public voting phase and an expert panel of judges scored each finalist’s entry. Each company recognized truly deserves to be seen as a top local Startup.”

Admin26th October 2018, 1:51 pm30th January 2019 0 752

B2B Data, News

Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase

Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world’s leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming available to the two million companies within Alibaba.

“During November, Fastbase created two million accounts for companies selling on Alibaba.com. These companies will be able to access new leads looking for their products online. We have great expectations for the Chinese market and are already considering to build a joint venture that will help support the enormous market in Asia,” states Rasmus Refer, CEO of Fastbase.com

Also Read: Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

These businesses will be able to find even more leads worldwide with the launch of the InMarket Leads software developed by Fastbase. In addition to being able to tell which companies are visiting a website, Fastbase’s new InMarket Leads software can now tell companies which businesses are searching on Google for their products or services.

Refer continues, “Jack Ma (founder of Alibaba.com) and I were some of the first pioneers in business portals and search engines back in the late 90s. We gradually learned the customers in that market very well. While Jack focused on e-commerce, I chose search, web analytics, and lead generation as my focus. I now hope that Fastbase can help bring value to all the companies that use Alibaba as a sales channel, and at the same time, it can lift global lead generation to new heights.”

Also Read: Incorta Expands Series B Round with Additional $15 Million Led by Microsoft’s M12 and Telstra Ventures

Fastbase’s new software not only discloses information on over 130 million companies that are searching on Google everyday, but also lists the companies that are visiting a business’s website. This feature is great for companies to now view leads worldwide that are searching for their product or service in almost real-time.

Admin22nd October 2018, 10:30 pm28th May 2020 0 1252

B2B Data, News

Dentsu Aegis Network Announces the Acquisition of Namics AG

Namics Will Join Merkle Expanding Its Capability and Geographic Footprint in EMEA

Dentsu Aegis Network announces that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’.

“I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

Namics’ digital experience, creative and service design expertise complements Merkle’s already significant customer experience (CX) and marketing technology practice in the region. An important step in Merkle’s strategy to increase its global footprint, it provides further scale and depth to Merkle’s people-based marketing capabilities, in particular in the areas of business transformation strategy, digital consulting and technology implementation across Adobe Experience Cloud, Sitecore, Salesforce and SAP and other leading technology partners.

Also Read: Cvent Introduces Event Evolution Model to Help Organizations Benchmark Their Events Program and Embrace Best Practices

All Namics‘ 550 digital specialists based in Frankfurt, Hamburg, Munich, St. Gallen, Zurich and Belgrade will join Merkle, bringing its EMEA regional employee numbers to over 2000. Founded in 1995, Namics provides strategic consulting, concept development and creative, as well as technical implementation, with a strong focus on user experience. Its clients include ABB, Credit Suisse, Migros, Swiss Life, UBS, and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.

Giulio Malegori, CEO, Dentsu Aegis EMEA, said: “I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

Also Read: Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

Michael Komasinski, president, Merkle EMEA, said: “This acquisition provides important scale to our business in EMEA, adding new markets and an established service offering that fits perfectly with our existing marketing technology and CX practice. With an enviable client base and a shared vision, Namics accelerates our strategy to extend Merkle’s people-based marketing capabilities across EMEA.”

Bernd Schopp, CEO Namics, said: “Becoming part of Merkle and Dentsu Aegis Network is a fantastic opportunity for Namics as we have a shared vision of helping clients become winners in digital transformation. Our customer advocacy approach to delivering digital marketing, communication and commerce solutions will be further strengthened by Merkle’s data, analytics and CRM capabilities. This is an incredibly compelling offer to our clients. We are excited about the opportunities this move provides.”

Merkle is a leading, data-driven, technology enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

Admin22nd October 2018, 8:05 pm28th May 2020 0 1045

B2B Data, News

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World’s Largest Specialist B2B Agency Network

Dentsu Aegis Network announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.

Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world’s largest blue-chip companies including Stanley Black & Decker, BASF, E.ON and Shell. It has carried out more than 3,000 B2B market research projects across every continent and every industry vertical gaining powerful cross-industry experience.

Also Read: Doherty Takes on New MRI Leadership Role Focusing on Data Partnerships

The addition of B2B International further enhances gyro’s offering to create ideas that are humanly-relevant for its global roster of clients, which includes HP, Vodafone, Danone, eBay and Google. The agency, which launched in 1981 and was acquired by Dentsu Aegis Network in 2016, has 17 offices worldwide and is headquartered in New York.

This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network.

Christoph Becker, Global CEO & CCO, gyro, said “gyro’s strategy is to offer the most modern and full service B2B solutions for our clients globally. Our existing, full service offering blends creative excellence and a unique understanding of how business decisions makers behave, with deep data resources focused on B2B. By joining forces with B2B International, the world’s leading provider of B2B market research, we will accelerate gyro’s goal to lead the reinvention of B2B marketing. I couldn’t be more happy to have this world class talent and new friends acting as one to deliver the most humanly relevant ideas and experiences.”

Also Read: Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Julia Cupman, President of Research, North America, B2B International, said: “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector. We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”

B2B International, whose UK-based clients include Wolseley, Yodel, Celesio, and Kingspan, will remain headquartered in the UK, with offices in London and Manchester, and operate under the brand, B2B International – a gyro company.

Recommended Read: Google Plus Shuts Down on Allegations of User Data Leak

Admin11th October 2018, 5:37 pm28th May 2020 0 1097