ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain

Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies.

The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service its customers across multiple verticals to achieve their goals.

Speaking about the acquisition, Anshul Jain, Director and Chief Executive Officer, ABSYZ, said, “When you combine Youngsoft’s global scale and reach with ABSYZ’s core Salesforce.com expertise, and best-in-class team, brand, and partners, the result is a formidable force in the industry. Besides the Salesforce.com platform, ABSYZ had already started working on Digital, Mobility, AI and Blockchain in 2018 and with this acquisition, we get to leverage deep expertise from Youngsoft in these areas. We are also super excited that now team-ABSYZ can boast of industry leaders as mentors.”

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Established in 2011, ABSYZ is headquartered in Hyderabad, India with offices in San Francisco, US and Bangalore, India and has nearly 120 employees worldwide. ABSYZ is a trusted service provider to some of the world’s leading companies, including Fortune 500 companies.

Adding their views, James Haveman, Director (former Director for Michigan Department of Community Health), Youngsoft; Paul Boyer, Board Advisor, Youngsoft and Vice Chairman Emeritus of Meijer Inc.; and Stephen Pickett, Director, Youngsoft, said, “The Board is pleased to welcome ABSYZ to the Youngsoft family. This acquisition adds to the latter’s talent, product, and professional strengths both domestically and internationally. Many of the greatest technological successes have emanated from the joining of two strong partners. We are sure to achieve milestones through this partnership as well.”

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Commenting on the progress of the company, Balesh Lakshminarayanan, Director and CTO, ABSYZ, said, “As we inch closer to a new decade, the challenges and opportunities ahead of us are phenomenal. We are glad to have kept pace with the technological trends and will continue to deliver value consulting to our customers. ABSYZ has grown exponentially in the past few years. Going from a very humble beginning from an apartment in Hyderabad to an 8,000-square-feet office in the central IT hub of Hyderabad was a roller coaster ride. This journey wouldn’t have been possible without the support of our customers, partners, and our teams dedication and passion towards salesforce. I extend heartfelt gratitude and thanks to everyone involved.”

“Youngsoft is happy to welcome the incredible and talented team from ABSYZ to the Salesforce family. A majority of our North American clients are looking to expand on the flexibility and efficiency of the Saleforce.com platform and a trusted solution and implementation partner. This is a very strategic move to achieve growth and serve our clients,” said Rupesh Srivastava, President and CEO, Youngsoft.

The acquisition is subject to customary closing conditions and regulatory approvals and is expected to be closed in the first quarter of 2019. NNV Satish & Co acted as financial advisors to ABSYZ during the process.

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Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business.

The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering.

The deal, which is a combination of equity and funding, sees Ve become the majority shareholder in Divvit and will significantly strengthen the company’s position in the $2billion/year global ecommerce analytics market. Divvit will continue to operate primarily from its Lund base in Sweden, with service to existing clients unaffected.

Divvit’s current workforce of 9 will work alongside Ve’s 385+ staff to add an important additional service layer to its catalogue of over 4,000 clients worldwide.

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This is the first of many strategic acquisitions to be made by Ve under the leadership of ambitious CEO David Marrinan-Hayes, as the company looks to build out its marketing and advertising technology stack – which operates from discovery through to purchase – while expanding its global brand and footprint.

Last year Ve Global launched a worldwide recruitment drive to nurture new business opportunities with 50 new hires in 18 markets. This includes senior appointments such as expert digital executive, Charles Delamain, as its new COO to take the company successfully through to the next exciting stage of its development.

The business will also take a new suite of solutions to market throughout 2019, including a new iteration of ‘Digital Assistant’ – Ve’s flagship ads to on-site engagement platform.

Divvit was founded in 2015 by founder and current CEO David Linell and the platform currently tracks customer engagements online to identify the most effective digital marketing channels for over 350 online brands.

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Once fully integrated with Ve, the platform will be the first realistically-priced data-driven attribution and insights solution in the market as well as one of the world’s largest attribution platforms by transaction volume and by number of events tracked.

Ve Global CEO David Marrinan-Hayes said: “Data lies at the heart of Ve’s next stage of growth and is key in realising our vision to personalise online experiences at scale for an audience of one.

“Adding Divvit’s data insights to Ve’s growing digital infrastructure will enable us to increase transparency across the sales funnel, providing our clients with a greater understanding of a customer’s propensity to buy while enhancing their ability to drive up ROI from under-performing marketing channels.

“For the consumer, it simply translates into better experiences at the digital touchpoints they value the most.

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“More broadly speaking, as our first acquisition this is a big landmark in the Ve Global story. I’m looking forward to welcoming Divvit’s technology and the invaluable insight their team of AI, data science, and revenue attribution experts will bring.”

Divvit founder and CEO David Linell said: “Revenue attribution to marketing channels and solutions is a critical challenge in the sector.

“For too long now, online merchants have been impeded in their ability to place real value on the digital touchpoints they use to drive sales because they lack the data-driven insights needed to properly attribute a sale across all touchpoints.

“Not only will Divvit’s integration into Ve’s unified solution solve this, the solution will be significantly cheaper than market alternatives such as Google 360 (approximately 90%).

“I’m excited about Divvit’s role within Ve, offering merchants a next generation customer and ecommerce platform to drive meaningful insight and significant revenues.”

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Uberall Study 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores Near Me

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season

Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’ preferences and behaviour over the holiday season to date.

Three-quarters of UK shoppers have conducted a ‘near me’ holiday search

Seventy-five percent of the UK shoppers included in the poll said they have already used a ‘near me’ search from their mobile device over the holiday season, or believe they will before the New Year.

These types of search were even more prevalent in the US where 83 percent of shoppers indicated they have already searched – or intend to search – ‘near me’ this holiday period.

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“Christmas shoppers are searching for stores and items ‘on the fly’, using their smartphones to research options in their immediate vicinity,” said Daniel Mathew, vice president, UK at Uberall. “The popularity of ‘near me’ searches amongst British shoppers presents a fantastic opportunity for brands to entice more customers. If retailers can ensure their branches show up in these local searches, they can attract more shoppers to their doors and take more money through their tills during this crucial holiday season.”

Almost two-thirds of UK Christmas shoppers searching for restaurants ‘near me’

Almost two-thirds (66 percent) of the UK respondents said they were also likely to conduct a ‘near me’ search for local fast-food outlets and restaurants while out Christmas shopping. In the US the figure was even higher, at 77 percent.

When asked how likely a shopper was to conduct a ‘near me’ search for the nearest bank or cash machine/ATM while shopping this holiday period, 46 percent of UK shoppers said they would (54 percent in the US).

“Christmas shopping has a ripple effect on other local businesses, particularly restaurants and banks. These businesses can also benefit from the proliferation of ‘near me’ searches. Much like with retailers, if they can make sure their details appear at or close to the top of local search results, they can drum up extra custom.”

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Brits more likely to buy directly from via their smartphone

When UK shoppers were asked how they would use their smartphones to help them shop during this Christmas, the top 5 responses were:

·         82 percent said they would buy an item directly via their mobile device

·         80 percent would use their phone to compare prices

·         74 percent would research products on their phone

·         71 percent would use their device to check opening times

·         48 percent would use their phone to search for coupons, offers and deals

“The UK public’s love affair with their mobile phones seems to get stronger every year,” said Mathew. “Whether it’s finding stores, buying gifts, comparing prices or sniffing out bargains, it all happens over mobile. Physical stores that nail their mobile strategies will be best placed to attract customers this holiday season and well into the future.”

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Just 26 percent of UK shoppers have left an online review of a store this Christmas

While UK consumers are keen to use their phones to look for information and inspiration, they are not as enthusiastic about leaving reviews that could be useful for their fellow shoppers.

The study found that slightly over a quarter (26 percent) of UK shoppers have left a review of a shop across sites such as Yelp, Facebook, Google, Foursquare, Instagram and others. US consumers are slightly more likely to share their opinions online, with 30 percent stating they had left a review.

“These low engagement figures could be a slight cause for concern for the UK high street,” continued Mathew. “Online reviews have a major influence on prospective customers; indeed, Moz estimates that 68 percent of customers admit that reviews make a difference to their purchasing decisions. Brands need to find ways to encourage their existing customers to share their experience online. Rather than leaving this to chance, this should be formalised in their overall marketing strategies.”

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AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales

AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment, AdStage Join enables paid marketing campaigns to align with sales goals. AdStage Join launches December 4, 2018.

3Q Digital’s CEO, David Rodnitzky stated, “Optimizing paid marketing campaigns based on sales data was a painful challenge until AdStage Join. We can now automate the connection of ad data to Salesforce, saving us countless hours in spreadsheets, and providing us with critical information that we can put to use for our clients immediately.”

Marketers often optimize paid campaigns on top-of-the-funnel metrics, but the vast majority of those interactions don’t result in paying customers. The lead generation marketers who do want to incorporate sales data often turn to spreadsheets. But using spreadsheets for large data sets is time-consuming, error-prone, and requires manual updating.

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Mandy Fitzberger, Director of Paid Media at Atypical Digital, stated, “Shortening the path to bottom line impact from paid marketing efforts with AdStage Join is a huge win for our clients as well as for us as an agency.”

Used with AdStage’s other products, Join aims to fundamentally change the way marketers analyze and optimize ad campaigns. AdStage has hundreds of B2B/lead generation paid marketers using its platform.

“If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.

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