Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network

Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a collaborative effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising. Additional media companies and MVPDs participating will be named shortly.

“It’s imperative that the use of data prioritizes the privacy of consumers’ personal information”

Blockgraph is designed to become the “identity layer” for the TV industry, providing a platform on which media companies and publishers can offer marketers best-in-class data capabilities without disclosing identifiable user data to third parties – adding additional protections to user privacy.

Also Read: Online Marketing Agency, fishbat, Explains How Using Hashtags Can Grow Your Brand

At the core of the initiative is the Blockgraph platform, a blockchain-enabled software, incubated to date within Comcast’s FreeWheel group, which allows TV and media companies to control, connect, and safely activate their data at-scale. Comcast developed this software with the end goal of improving the efficiency and effectiveness of data-driven TV marketing and advertising, resulting in better planning, targeting, execution and measurement across screens.

Blockgraph helps solve data activation challenges for all parties within the global TV advertising ecosystem, including sellers of media, buyers of media and, importantly, consumers of media. An inherent characteristic of the platform is consumer privacy, since each Blockgraph participant’s data stays in its own systems and the participant continues to protect the data and manage the privacy of its users, including respecting any user choices regarding the use of the data.

“Data is a valuable and sensitive asset for media companies and consumers so understandably, it must be protected,” said Jason Manningham, General Manager, Blockgraph. “At the same time, data is now the fuel powering media and advertising. The TV community needs to ensure that we can compete with the data capabilities of digital-first companies. We understand that providing a safe way to protect data while benefitting from collective insights is the path forward. And we believe Blockgraph offers that path.”

Today, stitching together data attributes between two parties, such as an advertiser and a media company, generally requires sending data to a centralized third-party provider. This provider does a bi-lateral blind match between the two parties, then sends back non-identifiable data segments that can be used for targeting or measurement. In contrast, Blockgraph is a peer-to-peer platform that allows all participants to perform blind matches directly with one another, secured through encryption technologies, non-identifiable data and blockchain protocols. In addition to greater security and control, Blockgraph allows participants to benefit from shared learnings of the network as additional attributes are matched against encrypted Blockgraph Identifiers.

Also Read: New Browser APP Makes Your Life Easier

Comcast is currently working with NBCUniversal to test Blockgraph’s capabilities with plans of incorporating it into its addressable offering in early 2019.

Comcast is also in talks with several other potential Blockgraph participants for future rollouts to escalate the initiative’s scale and backing. Key among these is Viacom, whose early involvement as a leading partner in providing feedback to help shape the product roadmap and structure of the Blockgraph initiative has been integral in elevating its impact and adoption.

“Viacom has long been committed to advancements in television advertising and industry collaboration to deliver better ads for clients and enhance the consumer experience,” said Kern Schireson, Executive Vice President, Chief Data Officer, Viacom. “We’re happy to partner with Comcast on Blockgraph’s technology and platform to facilitate the valuable exchange of data insights as a necessary catalyst to scale our collective capabilities.”

Spectrum Reach is another leading collaborator with early involvement helping to shape the initiative.

“It’s imperative that the use of data prioritizes the privacy of consumers’ personal information,” said David Kline, Executive Vice President, and President of Spectrum Reach. “Blockgraph’s technology offers enhanced security and privacy protections by allowing all players within the TV ecosystem to directly share insights derived from anonymized and aggregated information. We support this initiative believing it will help set the standard for secure information sharing in the years to come.”

Also Read: New Anti-Counterfeiting Platform Secures Up To 99% of All Sorts of Fraud for Consumer Brands

“Blockgraph is another example of the industry coming together to adopt new standards and technologies that will allow us to compete more effectively as a medium, while simultaneously delivering more value to our advertising clients,” said Paola Colombo, General Manager Adtech & Business Development at Pubitalia, the advertising unit of Mediaset, Italy’s leading commercial broadcaster. “Since Blockgraph is a peer-to-peer network, the greater the adoption by the TV industry, the greater the potential depth and scale of its data insights. We look forward to working together with our partners on this collaborative effort.”

“Comcast has invested in building the Blockgraph technology, but we do not want this to remain solely a Comcast-led initiative. We are inviting the entire TV industry to participate in Blockgraph so that it becomes a true industry undertaking,” said Marcien Jenckes, President, Comcast Cable Advertising. “When scaled, non-personably identifiable data becomes available to all, the focus shifts to what a provider is able to do with that data and how it can be used to drive outcomes. We believe that when advanced data capabilities are paired with TV and premium video’s awareness and engagement advantages, results will be difficult to beat.”

Recommended Read: Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Uberall Study 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores Near Me

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season

Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’ preferences and behaviour over the holiday season to date.

Three-quarters of UK shoppers have conducted a ‘near me’ holiday search

Seventy-five percent of the UK shoppers included in the poll said they have already used a ‘near me’ search from their mobile device over the holiday season, or believe they will before the New Year.

These types of search were even more prevalent in the US where 83 percent of shoppers indicated they have already searched – or intend to search – ‘near me’ this holiday period.

Also Read: Fulham Football Club Turns to ChannelAdvisor to Power E-Commerce Goals

“Christmas shoppers are searching for stores and items ‘on the fly’, using their smartphones to research options in their immediate vicinity,” said Daniel Mathew, vice president, UK at Uberall. “The popularity of ‘near me’ searches amongst British shoppers presents a fantastic opportunity for brands to entice more customers. If retailers can ensure their branches show up in these local searches, they can attract more shoppers to their doors and take more money through their tills during this crucial holiday season.”

Almost two-thirds of UK Christmas shoppers searching for restaurants ‘near me’

Almost two-thirds (66 percent) of the UK respondents said they were also likely to conduct a ‘near me’ search for local fast-food outlets and restaurants while out Christmas shopping. In the US the figure was even higher, at 77 percent.

When asked how likely a shopper was to conduct a ‘near me’ search for the nearest bank or cash machine/ATM while shopping this holiday period, 46 percent of UK shoppers said they would (54 percent in the US).

“Christmas shopping has a ripple effect on other local businesses, particularly restaurants and banks. These businesses can also benefit from the proliferation of ‘near me’ searches. Much like with retailers, if they can make sure their details appear at or close to the top of local search results, they can drum up extra custom.”

Also Read: Lisa Utzschneider Joins IAS as Chief Executive Officer

Brits more likely to buy directly from via their smartphone

When UK shoppers were asked how they would use their smartphones to help them shop during this Christmas, the top 5 responses were:

·         82 percent said they would buy an item directly via their mobile device

·         80 percent would use their phone to compare prices

·         74 percent would research products on their phone

·         71 percent would use their device to check opening times

·         48 percent would use their phone to search for coupons, offers and deals

“The UK public’s love affair with their mobile phones seems to get stronger every year,” said Mathew. “Whether it’s finding stores, buying gifts, comparing prices or sniffing out bargains, it all happens over mobile. Physical stores that nail their mobile strategies will be best placed to attract customers this holiday season and well into the future.”

Also Read: Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution

Just 26 percent of UK shoppers have left an online review of a store this Christmas

While UK consumers are keen to use their phones to look for information and inspiration, they are not as enthusiastic about leaving reviews that could be useful for their fellow shoppers.

The study found that slightly over a quarter (26 percent) of UK shoppers have left a review of a shop across sites such as Yelp, Facebook, Google, Foursquare, Instagram and others. US consumers are slightly more likely to share their opinions online, with 30 percent stating they had left a review.

“These low engagement figures could be a slight cause for concern for the UK high street,” continued Mathew. “Online reviews have a major influence on prospective customers; indeed, Moz estimates that 68 percent of customers admit that reviews make a difference to their purchasing decisions. Brands need to find ways to encourage their existing customers to share their experience online. Rather than leaving this to chance, this should be formalised in their overall marketing strategies.”

Recommended Read: Gilberts Airs Make-to-Order Production Benefits with Infor

LaterPay Powers Salon and Pueblo Pulp with Inaugural US Partnerships

Salon and Pueblo Pulp Monetize Content via an Ad-Free Model, Subscriptions and Contributions Powered by LaterPay

LaterPay, a technology company offering an industry-first, patented payment infrastructure designed to offer users immediate, frictionless access to content or services without requiring upfront registration or payment, announced US partnerships with both Salon and Pueblo Pulp .

Salon.com, the flagship property of Salon Media Group, Inc., partnered with LaterPay to release a revamped ad-free version of its website. After testing various monetization strategies, Salon and LaterPay landed on a user-centric model that allows Salon to generate reader revenue without offering premium content. The recently implemented model enables readers to select an editorial environment that suits their preferences. Users are able to opt for a free, ad-supported model or an ad-free, reader-supported model. LaterPay’s payments infrastructure allows Salon’s US readers to make one-click time pass purchases for the new ad-free version of the website, in increments of one hour, one week, one month or one year. Designed as a low-friction approach that enables users to enjoy an ad-free experience with access to unlimited Salon content, LaterPay’s infrastructure also allows readers to delay registration and payment until they reach a $5 threshold.

Also Read: Vydeo Launches Realtime Live Streaming Platform

“In the first month, we have generated hundreds of subscribers to the ad-free offer without any promotion,” said Jordan Hoffner, CEO at Salon. “LaterPay’s ad-free subscriptions solution has been simple to install and operate, allowing us to be up and running within days. From crypto-mining to LaterPay’s reader revenue solutions, Salon continues to push for greater innovation within digital content monetization.”

Pueblo Pulp, an independent newspaper serving the Southern Rockies and Western Plains, partnered with LaterPay for their yearly and monthly subscriptions, as well as weekly passes and single article purchases. They have also implemented LaterPay’s Contributions Button, which allows Pueblo users to make frictionless, one-click donations, in increments of $3, $5, $10 and $25, to support quality journalism on The PULP’s website. The results from the LaterPay offers have been eye-opening for the local Colorado publication.

“Partnering with LaterPay has allowed us to transition to a digital daily with a frictionless system for our audience – something we have wanted to do for a long time. And we are already generating more revenue now then we would have with ads,” stated John Rodriguez, Publisher at Pueblo Pulp. “LaterPay has worked with us to offer our readers the freedom to choose their PULP experience, and the response has been eye-opening. From yearly and monthly subscriptions, to weekly passes, single article purchases and contributions, LaterPay allows us to offer our readers a variety of content consumption options that they are widely receptive to.”

Also Read: Wipro, Alfresco Expand Partnership to Offer Open Source Based Digital Transformation Capabilities

LaterPay works with publishers as a collaborating partner, with the ability to test multiple monetization strategies, as well as consult on optimization of a website for conversions. By using LaterPay’s solution, digital publishers and service providers can simultaneously expand existing subscription models, increase paying customer bases and improve user experience.

“We are very excited, and pleasantly surprised, by the early numbers being generated from both Salon’s new ad-free website and Pueblo Pulp’s implementation of our Button and subscription solutions,” said Cosmin Ene, founder and CEO of LaterPay. “We’ve been excited to see that publishers can generate this level of reader revenue by offering a great user experience, and without having to offer premium content. We want to help publishers understand that there are multiple revenue streams available to them, and that they don’t have to cannibalize their ad revenue to implement another monetization strategy.”

Recommended Read: ALC Announces Chudleigh as SVP

75% of People Say Paid Search Ads Make It Easier to Find Information

People Mostly Click on Google Text Ads That Directly Answer Their Search Query, but Branded Search Engine Marketing Ads Also Have an Impact on Amazon and YouTube

Three-fourths of people (75%) say paid search ads make it easier to find the information they search for on a website or search engine, according to a new survey from Clutch, the leading B2B research, ratings, and reviews company.

Most people easily recognize paid search ads: 77% are confident in their ability to identify paid search ads such as pay-per-click (PPC) advertising.

Because people can recognize paid search ads, it’s important for businesses to produce ads that are useful and relevant to their audiences.

The most common reason why people click on a paid search ad is if it directly responds to the information they are searching for online (33%).

Also Read: Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Google Text Ads Earn the Most Clicks

People click on the search ads they see the most: text ads on Google.

People are more likely to click on text ads (49%) than shopping/product listing ads (31%) or video ads (19%).

In addition, 63% of people click on Google ads, four times as many people who click on search ads on any other search engine – Amazon (14%), YouTube (9%), and Bing (6%).

People respond differently to Amazon and YouTube paid search ads than they do to Google search ads.

The most likely reason people click on a search ad on Amazon and YouTube is because it mentions a brand they are familiar with (33%).

Also Read: VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge

“On Amazon, I do find it interesting that people click brands they are familiar with,” said Sherman Stanberry, managing partner of Lyfe Marketing, a digital marketing company in Atlanta. “I think it could be a good advertising play for larger or more recognizable brands.”

Paid Search Advertising on Multiple Sites Can Improve Search Ad Engagement

People’s preferred paid search ad formats correspond to the sites they use.

  • More than half of people (55%) who click on Google search ads prefer text ads.
  • Those who click on Amazon advertisements favor shopping/product listing ads (50%).
  • Those who click on YouTube advertisements favor video ads (36%).

Businesses that create video and shopping/product listing ads (PLAs) can engage with potential customers on Amazon and YouTube.

Businesses also benefit from including Bing as part of their search engine marketing strategy, as it has a higher click-through rate for paid search ads than Google.

Clutch surveyed 506 people who have clicked on a paid search ad in the past month.

Recommended Read: TechBytes with Josh Martin, Sr. Director, Product Marketing, Brightspot CMS

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys.

With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service offering for mobile offline data capture on the Formstack platform. QuickTapSurvey will remain a standalone mobile surveys product and will benefit from additional capabilities through the Formstack platform, including workflow automation, HIPAA compliance and more than 40 native integrations, such as Salesforce, MailChimp and WebMerge.

Also Read: SurveyMonkey Expands Salesforce Integration with Enterprise Customer Experience Solution

“We sometimes take for granted the availability of internet access in all locations; many of our customers have had no choice but to collect data on paper because they work in underserved rural areas,” said Chris Byers, CEO of Formstack. “QuickTapSurvey has given aid workers in Eastern Congo access to the same technology as sales reps in New York. We look forward to developing the next generation of data capture tools together.”

Also Read: MetaCX Launches With $14 Million in Funding to Redesign Customer Success

Launched in 2011 by Tishan Mills and Ravin Shah, QuickTapSurvey services more than 180,000 customers in 175 countries. Major clients include Adidas, Philip Morris International, Heineken, Aramark and the Smithsonian Institution.

Formstack’s acquisition of QuickTapSurvey follows its acquisition of Fast Forms in 2017 and the launch of Formstack Go, an offline data capture app for iOS and Android.

Recommended Read: Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers

More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which is purely based out of the Cloud. Now, by partnering with the Oracle Marketing Cloud, they are ensuring that the platform is best in class.

“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile.

Also Read: Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

“We are excited about this collaboration. We believe that Oracle Responsys’ customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms, and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on-premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale,” he said.

Also Read: Interview with Jenn Steele, CMO, Madison Logic

Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost-benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in mobile handset penetration.”

Route Mobile has a global presence with 800 mobile networks and another 230 network operators that the company works with. Their main product is the provision of high-quality A2P SMS routes. With the collaboration, Route Mobile hopes to reduce IT complexity for its clients and increase the return on marketing investment.

Recommended Read: Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships

Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and monetization strategy. This strategy will also give publishers access to deep insights from on-site search, which highlight exactly what their audiences are looking for in real-time. This critical foresight will empower publishers to pre-empt trends before they even happen informing content creation, audience engagement strategies or new monetization streams on their own platforms.

In addition, Captify’s Publisher facing technology solutions such as voice, audio, and visual search tools will allow consumers to engage with publisher content however they dictate.

Also Read: LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

With the company averaging 100% year-over-year growth, and over 200% growth in US territory expansion, Paramasivam’s appointment highlights the momentum the company is experiencing as it continues to challenge Google and amass the highest quality of search data in the industry.

Prior to joining Captify, Paramasivam was Head of Data Acquisition & Partnerships at L’Oréal, the world’s largest cosmetics company. In this role, Paramasivan was responsible for efficient and ongoing data acquisition and partnerships strategy for ROI-driven consumer marketing across mass and luxury brands. Over the course of her career, she has also held positions as the Head of Audience Partnerships at MediaMath and has led up Audience Platform Implementation efforts at Yahoo! and Interclick prior to that.

Also Read: Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the US

“The role of data has changed. We’ve witnessed publishers, marketers and brands seeking data and insights that truly drive business outcomes, not just a story. Search and specifically, onsite search has the power to do that, ultimately creating a more relevant and valuable sitewide experience for the end consumer,” said Aruna Paramasivam, Global VP of Data & Publisher Partnerships at Captify. “As the largest global independent holder of consumer search data, Captify is in an incredibly unique position to leverage search to inform strategies that will attract eyeballs and engage audiences in today’s competitive climate. Over the coming months, I plan to build upon Captify’s already existing roster of premium publishers, and discover new ways to bring their data capabilities to the next level.”

“Over the past seven years, we have built robust relationships with top publishers across the world, gaining insight into their challenges and business objectives. Aruna has been at the forefront of the data industry, helping brands and publishers extract the true value from their data and will continue to do that for publishers with the most powerful dataset in advertising, onsite search. Captify’s solutions coupled with Aruna’s vision will set publishers up for a future they can control,” said Dominic Joseph, CEO & Co-founder at Captify. “This strategic hire will continue to propel Captify on its current growth trajectory, empowering brands and publishers globally to develop and execute strategies through Search Intelligence.”

Recommended Read: Lighter Capital Provides NinjaCat $1.1 Million

Research Reveals Employees Switch Apps Over 1,100 Times a Day

Research Reveals Employees Switch Apps Over 1,100 Times a Day

Pega studies 5 million hours of desktop activity, finds “virtual swivel chair” effect can bring productivity to a standstill

 Pegasystems Inc. (NASDAQ: PEGA), the software company empowering digital transformation at the world’s leading enterprises, today announced new research that reveals how ineffective software and poor processes are hindering productivity for many workers. In a study of live desktop activity, the results showed employees are forced to switch between up to 35 job-critical applications nearly once a minute – or more than 1,100 times every day –  adding unnecessary complexity that reduces efficiency and frustrates workers.

Pega analyzed nearly 5 million hours of desktop activity of operational support employees – who primarily perform routine back office, data entry, or contact center tasks – at Global 2000 companies from January to September 2018. The data revealed two main areas blocking employees from achieving optimal productivity and job satisfaction:

Inefficient applications and processes: Businesses typically provide operational support workers with a number of ‘structured applications’ that are specifically designed to help them speed through core tasks with minimal typing and scrolling. However, the study found workers are saddled with too many of these disconnected apps, leading to poor processes, increased errors, and wasted actions that could otherwise be automated:

  • On average, workers perform 134 ‘copy and paste’ actions each day – highlighting how often employees must switch between applications using same data to complete a task.
  • Employees commit 845 keying errors per day or once out of every 14 key strokes, which shows the potential to automate more of their workflow to reduce manual mistakes.
  • Only 28 percent of active work time is spent in structured applications versus free-form software like spreadsheets or word processing apps, suggesting that structured applications aren’t adequate enough to do the job alone.

Read More: 5 Restaurant Marketing Hacks You Can Benefit From Today

Distractions from core work: From digital distractions to extraneous activities, there are many events over the course of the day that take workers’ attention away from productive tasks:

  • Workers check their email 10 times per hour, or once every six minutes, throughout the course of their day.
  • Employees spend 13 percent of their time in email, of which only 23 percent is spent on value-generating work.
  • People who work longer shifts typically make nine percent more errors than those on shorter shifts, demonstrating how attention spans drift over a long work day.

The study also reveals several other interesting dynamics, including:

  • Employees make the most mistakes on Tuesdays, which had 22 percent more errors per employee vs. Friday, the least error prone day of the week.
  • Error rates are 50 percent higher when working in unstructured applications such as email, the application where the most errors occur.
  • Workers multitasking between 30 applications or more in a single shift have a 28 percent higher error rate than those using fewer apps.

For more details on the study and to learn strategies for overcoming workplace inefficiencies and improving employee satisfaction through digital process automation, download the ebook ‘Demystifying the Desktop” at www.pega.com/demystifying-desktop.

Quotes & Commentary:

“Many organizations instinctively try to solve process issues and improve employee productivity by throwing more software at the problem without truly understanding the root cause of their inefficiencies,” said Don Schuerman, CTO, Pegasystems. “Business leaders must step back and analyze their business processes to ensure they enable employees to do their best work while providing customers with the best possible experience. By streamlining these processes and eliminating repetitive tasks, companies can give employees the right tools they need to succeed and be happier in their jobs.”

Read More: Why Marathon Clients Run Umbraco CMS

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales

AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment, AdStage Join enables paid marketing campaigns to align with sales goals. AdStage Join launches December 4, 2018.

3Q Digital’s CEO, David Rodnitzky stated, “Optimizing paid marketing campaigns based on sales data was a painful challenge until AdStage Join. We can now automate the connection of ad data to Salesforce, saving us countless hours in spreadsheets, and providing us with critical information that we can put to use for our clients immediately.”

Marketers often optimize paid campaigns on top-of-the-funnel metrics, but the vast majority of those interactions don’t result in paying customers. The lead generation marketers who do want to incorporate sales data often turn to spreadsheets. But using spreadsheets for large data sets is time-consuming, error-prone, and requires manual updating.

Also Read: 20 Hot Brands on the Social Media Monitoring Radar – Part II

Mandy Fitzberger, Director of Paid Media at Atypical Digital, stated, “Shortening the path to bottom line impact from paid marketing efforts with AdStage Join is a huge win for our clients as well as for us as an agency.”

Used with AdStage’s other products, Join aims to fundamentally change the way marketers analyze and optimize ad campaigns. AdStage has hundreds of B2B/lead generation paid marketers using its platform.

“If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.

Also Read: Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

ZoomInfo Enriches Its Company Information with New Real-Time Firmographic Data

ZoomInfo Enriches Its Company Information with New Real-Time Firmographic Data

Company Newsfeed and Hierarchies Provide Users with Deep Company Data That Drives Sales Efficacy

Zoom Information, Inc., the leading growth acceleration platform for sales and marketing teams, announced the availability of several new features, including Company Hierarchies and Company Newsfeeds. The new features refine the user’s knowledge of their key targeted profiles and strengthen their understanding of customer portfolios.

ZoomInfo’s Company Newsfeed gathers hundreds of articles bringing users up-to-date information relating to their targeted accounts. As soon as new articles are collected and curated, users may access them through the ZoomInfo platform. Company Newsfeed provides sales and go-to-market teams with a deeper understanding of their prospect companies, improving efficiency throughout their daily workflow.

Also Read: 20 Hot Brands on the Social Media Monitoring Radar – Part II

Company Hierarchies transform ZoomInfo’s data to give users a clearer picture of a company’s portfolio, including parent companies, subsidiaries and acquisitions. This is particularly important for larger enterprises that may include these units within their broader organization.

“Sales and go-to-market teams need a deep understanding of their customers and prospects – and the companies that they work for,” Hila Nir, Chief Marketing and Product Officer, ZoomInfo, said. “With today’s new features, ZoomInfo is enriching its firmographic data with detailed and real-time information that will help teams find that next lead and target it more effectively.”

ZoomInfo also announced the availability of custom mapping for Microsoft Dynamics, SalesLoft and Outreach and field-by-field updates for ReachOut, its Chrome extension. The integrations enable sales professionals to export custom data directly from ZoomInfo into those platforms, increasing sales efficiencies and reducing the time spent on manual processes. Outreach and SalesLoft customers can export directly into Sequences and Cadences, respectively, integrating ZoomInfo data directly into customer and prospect communications.

With field-by-field updates, customers using customer relationship management and sales management platforms that integrate with ZoomInfo can now choose what fields to update without cutting and pasting from the ReachOut extension.

Also ReadAdobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences