CieloPay, a Cielo Global Holdings portfolio company, has announced a strategic partnership with Broadway Media Group, Inc. dba ShoppingBoss, offering turnkey solutions that allow companies to provide cashback to customers for purchases made in-store and online. This solution provides true value for businesses to engage and reward while significantly increasing customer retention and referrals.
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“We are very pleased with this partnership. The unique capabilities that ShoppingBoss brings to the CieloPay offerings are tremendous. Together, we have a differentiated and very compelling cashback offering that makes our product the best choice in the space,” said Nabil Kabbani, CieloPay President, and CEO.
Providing effective growth strategies and finding new ways to engage with stakeholders is paramount to CieloPay’s business model. Merchant partners currently include major national retailers, restaurants, and worldwide fitness organizations. The merchant ecosystem is made up of over 280 participating retailers and growing.
“ShoppingBoss is delighted to partner with CieloPay. Integrating the ShoppingBoss unique, proprietary digital payment and cashback reward platform with the power, scope, and flexibility of CieloPay’s platform is the ideal synergistic relationship. Both companies share genuine excitement over the enhanced solution set we are now able to offer our current and future customers. This is a real game-changer,” said Scott Johnson, CEO of Broadway Media Group, Inc. dba ShoppingBoss.
Predictive Analytics to Keep Profitable Clients
Savvy retailers know that customers appreciate personalized engagement. But knowing exactly when and how to engage is always a challenge.
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Datavalet Technologies has just made this task easier for large and multi-location retailers and restaurants with Presence Engage, a powerful new digital platform that turns presence detection and behavioral insights into engaging in-store experiences that keep customers coming back.
Presence Engage uses the retailer’s guest Wi-Fi network to automatically detect the customer’s presence upon entering the store. It then tracks the visit, enabling brands to map the customer journey whenever that customer enters any of their locations over time. Brands can use this information to engage the customer in more meaningful ways during their store visit.
“Customers who engage more with the brand typically spend more time in stores and spend more money,” said Eric Gervais, VP Product Management at Datavalet. “Presence Engage allows for the type of personalized in-store experience customers love.”
Presence Engage works by collecting personal user information when customers sign onto the retailer’s guest Wi-Fi network for the very first time. After this initial sign in, the solution will automatically detect the customer’s presence during all subsequent visits across all locations. Brands can link this data to their own POS and transaction data to obtain a more complete customer behavioral profile.
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But it’s the third component of Presence Engage that makes personalized engagement profitable. Retailers can create a variety of marketing campaigns directly within the solution, defining rules so that specific campaigns are triggered whenever a certain customer behavior or presence is detected. Retailers also have the option to integrate existing marketing campaign tools via the solution’s APIs – and also their mobile app to engage with customers via push notifications rather than emails.