Thought Industries Customer Training Platform Powering SAM Certifications for BSA | The Software Alliance

Thought Industries, the world’s leading B2B customer training platform provider, announced BSA | The Software Alliance, the leading advocate for the global software industry before governments and in the international marketplace, has selected its platform to drive an integrated customer training user experience from marketing through the sale of its software asset management (SAM) certification courses.

CMOs Adopt a Collaborative Futuristic Customer-Centric Vision

BSA members represent some of the largest and most well-known software organizations around the world. In an environment where software is becoming more ubiquitous, complex, and cloud-based, and where IT departments must now manage employees bringing their own devices to work (BYOD) and increasingly working remotely, managing software assets is becoming more important and complicated.

“The structure of our SAM certification course had to meet the diverse needs of our multiple external audiences from end-users who require a seamless user experience to resellers who wanted a unique branded learning experience to offer their own customers,” said Ha Nguyen McNeill, chief operating officer, BSA | The Software Alliance. “The Thought Industries platform enabled us to meet a very aggressive timeline to transition off an internal training LMS that was not focused on the ecommerce and marketing automation integration required to deliver a great experience for external customers. Additionally, reducing back-end administrative burden was another important requirement and why we selected Thought Industries over other solutions.”

BSA Verafirm offers the only training and certification program in the world aligned to the 2017 ISO 19770-1, the latest global standard for managing IT assets.

“The content covers all areas of software asset management, including contemporary issues faced by SAM managers such as cloud, managing external publisher audit notice, DevOps, open-source software, etc.,” said a global head of IT management at a leading European financial services group. “Overall, the information is valuable, the user interface is very friendly, and visual quality is very good.”

How CMO’s can benefit from Data Sciences and AI

“Peoples’ professional lives are complicated and busy and have only become more stressful as they must increasingly work from home,” said Barry Kelly, CEO, Thought Industries. “By offering a varied, engaging and online self-paced course that moves seamlessly from desktop to smartphone when and how learners need it, with knowledge checks and check-ins, we’re excited to be enabling BSA audiences a richer learning experience to support their certification needs during these trying times.”