Godard Abel

Serial Entrepreneur, Godard Abel, Leads $10 Million Investment in 3D Product Visualization Technology, ThreeKit

Strategic Investment Further Strengthens 3D Visualization Capabilities, Allowing Brands to Create More Interactive and Personalized Online Shopping Experiences

Serial entrepreneur, Godard Abel, has led a $10 million seed round investment in ThreeKit, a 3D product configuration and visualization platform, to help the company further meet the demands of brands for more interactive and personalized e-commerce experiences. The investment will fund talent acquisition, and product and business development for the rapidly growing company.

ThreeKit was founded by Ben Houston, a 15-year veteran in Hollywood Visual FX software, and a dedicated group of 3D pioneers and visual effects professionals. After creating 3D visualization technology for the special effects used in some of Hollywood’s biggest blockbuster movies, the group has been working with brands to use this same technology to revolutionize the online experience. Houston will now serve as Chief Technology Officer of ThreeKit.

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Abel will take the role of executive chairman of ThreeKit. The leadership team will be comprised of B2B commerce veterans from several well-known companies in the space, including BigMachines (acquired by Oracle), SteelBrick (acquired by Salesforce), CloudCraze (acquired by Salesforce), and G2 Crowd. Executives will include:

Joachim Klein, President and COO
John Kim, SVP of Sales
Slava Kovelman, VP of Operations
Kelly Wilson, VP of Customer Success
Nancy Rizkallah, VP of Finance

Together, the team has created over $1 billion in investor value and over 1,000 high-tech jobs. Now, they will leverage their expertise to give brands the ability to differentiate their customer experiences through next-generation 3D product visualization, virtual photography and augmented reality (AR).

“Traditionally visualization technologies have been clunky and difficult to use, but ThreeKit is a holistic platform that allows sellers to create their own interactive product experiences for their web stores,” said Houston. “Originally built for Hollywood, we saw a major opportunity to bring this technology to e-commerce, and are leading a new standard of product experience in the industry.”

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ThreeKit’s solutions allow brands to move from static images to a completely interactive 3D experience online, with features such as custom product designs, product tours and more. Additionally, powerful AR and virtual photography capabilities allow customers to preview their customizations before making their purchase decision. By using these tools and showing consumers exactly what they’re getting, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns. Brands already leveraging ThreeKit technology include Crate & Barrel, Steelcase and CÎROC.

“There has been a critical gap in the ability of brands to provide engaging product experiences in their web stores, but ThreeKit is solving for this by fulfilling the touch and feel needs consumers have when shopping online,” said Abel. “It’s clear the company is leading a new generation of immersive and experiential commerce, and I look forward to accelerating its momentum to be a world market leader in 3D visualization technology.”

Admin23rd January 2020, 6:18 pm28th May 2020 0 965

B2B Data, News

Looker Earns Two Spots on G2 Crowd “Best Software Awards 2019”

Ranked by Users in Both the Top 50 Products for Mid-Market and Top 50 Fastest Growing Products

Looker, a leading data platform company, announced it has been recognized in two categories in the 2019 Best Software Awards from the G2 Crowd, the largest business commerce platform. Looker was identified in both the Top 50 Products for Mid-Market, and the Top 50 Fastest Growing Products.

@lookerdata recognized in 2019 Best Software Awards from the @g2crowd

The equivalent of The People’s Choice Awards for tech companies, G2 Crowd’s Best Software Awards provides the definitive ranking of the best software companies and products worldwide. Tech companies on the list are selected with data provided by its software users, and as a result, have proven their commitment to customers and providing technology that delivers.

With over 45,000 software companies on G2, Looker’s recognition on both the prestigious Top 50 Products for Mid-Market (#21) list and Top 50 Fastest Growing Products (#27) list is an exceptional achievement and one that can only be earned through the endorsement of its users.

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“Our goal is to build a data platform that truly impacts the day-to-day life of our customers by allowing them to easily visualize and understand their data,” said Nick Caldwell, Chief Product Officer at Looker. “This award is particularly meaningful as it’s based on direct feedback from our customers and we are extremely thankful for that recognition. In 2019, you can expect to see continued growth as our platform becomes even more flexible with new applications, features, and integrations that further our mission of delivering data workflows to virtually any business and function.”

Looker is the new Platform for Data that streamlines the data supply chain to put real, actionable information into the hands of all employees across all industries when they need it. It allows any organization to extract value from data at web scale, utilizes powerful department specific plug-and-play applications and empowers a global ecosystem of partners and developers to easily build third-party applications on its platform. This is Looker’s second time earning their title as one of G2’s Best Software winners as the company was listed on both the Top 100 and Top 50 Products for Mid-Market lists in 2018.

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G2 Crowd compiled the list using data collected from over 270,000 authentic customer reviews spanning nearly 60,000 software products, with every single review vetted by an individual person, not a machine, to ensure legitimacy.

“This is no subjective list by a few people giving their opinions,” explains Godard Abel, CEO, and co-founder of the G2 Crowd. “With the highest traffic and engagement, largest selection of products and services, and highest quality data, G2 Crowd is able to harness more than 4 million data points to determine which products and companies are doing the best job of helping businesses reach their potential.”