Marketers Leapfrog into Digital-first Era Through Data-driven Experiences Powered by ON24

With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That’s why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences.

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Because of the engaging, data-rich format of ON24 webinars and virtual event experiences, marketers have been able to successfully pivot to a digital-first marketing strategy. And, audiences are engaging virtually at unprecedented rates — over a half-million professionals are interacting across the ON24 Network for more than 25M engagement minutes every day. That means marketers are not only continuing to drive revenue, but they are also surpassing the results typically achieved by a physical event, demonstrating the foundational role digital experiences will play for future business growth.

Domo, the provider of the Domo Business Cloud, used ON24 to transform its industry-leading user conference, Domopalooza, into a digital experience. To maintain the high-impact content and community-first mentality of their in-person event, Domo turned to ON24 because of the deep level of interactivity and insights the platform provides. As a result, Domo more than quadrupled their virtual attendees over the previous in-person event, increasing to 12,000 audience members from 3,000 in 2019.

“We were proud to be one of the first companies to prioritize safety and convert Domopalooza to a 100 percent digital event,” says Paris Gibson, Director of Corporate Events, Domo. “ON24 helped us not only ensure it would happen, but the platform actually enhanced our programming — providing rich avenues for engagement with attendees, and supporting an audience that was multiples larger than our typical in-person conference.”

“Our audience is made up of some of the most astute and engaged business people around the globe. We could not afford to have any drop off in the quality of programming when we went to a digital format,” says Orson Francescone, Managing Director, FT Live. “ON24 has provided such a valuable channel for us that we anticipate continuing using the solution even once we’re able to return to in-person events.”

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Benefitfocus, a cloud-based benefits management platform, and services provider used ON24 to move its One Place annual conference to an all-digital format. This not only allowed for the show to go on, but it enhanced the event experience and outcomes in many ways.

“By taking a digital-first event strategy, One Place 2020 achieved 200% growth in attendance and engagement over anticipated on-site attendance,” says Hunter Smythe, Director of Event Marketing, Benefitfocus. “And, the ON24 Platform provided our team with another benefit that just isn’t possible with physical events: real-time data. It’s really powerful to be able to report back to our executives with metrics that go way deeper than just attendee numbers.”

MediaCrossing Inc. Launches Innovative Digital Advertising Solution to Help Marketers Reach Consumers in Uncertain Economic Environment

MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world’s largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute strategic digital advertising strategies that distinguish brands from competitors. MXEdge, the company’s newest offering, ensures small and mid-sized firms have access to the same, effective tools to help reach customers.

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“It was time for us to officially launch MXEdge,” says Michael Kalman, founder, and CEO, MediaCrossing Inc. “We do the work for you so CEOs and founders aren’t figuring it all out alone.” MXEdge is a streamlined offering that helps these companies reap the benefits of the firm’s expertise in today’s challenging times. “It’s time to get back to business for these companies,” adds Kalman.

MXEdge‘s affordable social and search media advantage means companies have an increased likelihood of standing out from the competition. “We bring services and tools usually reserved for big companies to smaller players,” explains Kalman. “Now we’ve changed the model even further to help marketers reach consumers efficiently, with an abbreviated but effective approach that is critical right now.”  MXEdge partners with its clients buying advertising on leading social media platforms, including FacebookInstagram, and others. The firm also maximizes Google search advertising.  “A ‘do-it-yourself’ approach is not the answer to surviving and thriving right now,” adds Kalman.

The digital advertising landscape has created extraordinary challenges for companies of all sizes. A recent report from Simon Kemp, CEO, Kepios, and chief analyst at DataReportal, an organization that uses data to help companies all over the world make sense of online activity, says that people have been spending considerably more time on their digital devices as a result of Coronavirus lockdowns. DataReportal analysis indicates that 4.57 billion people now use the Internet, an increase of more than 7% since this time last year. Social media users are growing even faster, up by more than 8% since April 2019 to reach 3.81 billion today.

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MediaCrossing works with clients to craft digital ad strategies using targeted techniques to acquire or reacquire ideal customers. The company’s media and data platforms and proprietary techniques enable the firm to offer MXEdge at a fraction of the cost of a full-service agency.  “We developed an exclusive subscription-based model that makes this possible,” adds Kalman.