marketing cloud

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences
 Marketing Clouds

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers

More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which is purely based out of the Cloud. Now, by partnering with the Oracle Marketing Cloud, they are ensuring that the platform is best in class.

“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile.

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“We are excited about this collaboration. We believe that Oracle Responsys’ customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms, and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on-premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale,” he said.

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Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost-benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in mobile handset penetration.”

Route Mobile has a global presence with 800 mobile networks and another 230 network operators that the company works with. Their main product is the provision of high-quality A2P SMS routes. With the collaboration, Route Mobile hopes to reduce IT complexity for its clients and increase the return on marketing investment.

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RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization
 Marketing Clouds

RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization

Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach

R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital and direct mail channels.

“Modern marketing is not about taking sides between channels, but using data to get on the side of the customer”

Available within Journey Builder, Marketing Cloud’s cross-channel customer engagement solution, Cloud Direct by RRD, allows businesses to connect customer interactions across email, mobile, advertising, and the web. Cloud Direct by RRD leverages Marketing Cloud to drive customer engagement and response through the most meaningful communications channel.

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“Modern marketing is not about taking sides between channels, but using data to get on the side of the customer,” said Doug Ryan, President, RRD Marketing Solutions. “Our goal is to help our clients thoughtfully connect with their customers through the channels that will maximize their marketing spend. Cloud Direct by RRD does just that by extending our capabilities to integrate and optimize both digital and print communications. We’re excited to bring this innovative new capability to move closer to true omnichannel marketing.”

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Here is a small sample of real-world marketing solutions where Cloud Direct by RRD shines brightest:

  • Sending a personalized direct mail offer to high value customers
  • Triggering a direct mail piece when a subscriber email bounces
  • Sending a direct mail piece to promote engagement when a customer has not opened or clicked via digital channels
  • Providing a reacquisition incentive via direct mail that is triggered if a customer unsubscribes
  • Sending a personalized direct mail offer that leverages browse and cart abandonment data

Salesforce, Marketing Cloud and others are among the trademarks of salesforce.com, inc.

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