S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics.
The Media Rating Council is a non-profit industry association established in 1963 in the United-States. Its goal is to ensure that measurement services are valid, reliable and effective. Vendors and services desiring MRC accreditation are required to disclose all methodological aspects of their service to their customers, comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines, and submit to MRC-designed audits to authenticate and illuminate their procedures.
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“The online advertising market has often been accused of a lack of transparency, so it falls to its vendors to enlist a reliable third party to validate and guarantee their campaign results,” says Christophe Collet, CEO and Founder of S4M. “For a company like S4M, our initial MRC accreditation in 2016 meant months of audits and several hundred hours of work. A time-intensive-and intricate process, particularly for our Product team. This is why we are once again proud to say that we are the only market player worldwide able to bring this level of guarantee to the brands and agencies we work with.”
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Indeed, this accreditation by a trusted third party provides advertisers and media agencies who use the FUSIO by S4M platform with assurances that they are only buying ad metrics which comply with the MRC’s strict standards, as well as with measurement guidelines put forth by the MRC in collaboration with both the IAB (Interactive Advertising Bureau) and the MMA (Mobile Marketing Association). S4M’s MRC accreditation goes beyond the traditional mobile campaign performance metrics such as impressions and clicks to validate the measurement of installs, opens and landings. This accreditation was granted for measurements based on S4M’s proprietary technology for HTML5 ad formats.
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