Connexity Expands Retail Content Network Reach and Improves Commerce Opportunities for Both Retailers and Publishers With Skimlinks Acquisition

Connexity, the leading independent source of new customers and sales for online retailers, announces that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers.

Online retailers are taking advantage of increased demand in commerce-oriented channels to diversify outside of traditional walled gardens like paid search. Connexity’s acquisition of Skimlinks creates the largest independent customer acquisition channel for ecommerce, adding thousands of new retail-oriented publishers, including many desirable and respected consumer-facing media brands. The companies’ combined reach will drive nearly $2.5 Billion in commerce annually.

Online publishers are increasingly turning to lead generation commerce revenue as a way to increase the monetization of their loyal shopping audiences. Publishers are looking to expand and diversify those monetization sources to include cost-per-click budgets in addition to traditional CPA budgets. Bringing Connexity’s longstanding direct retailer advertising relationships to Skimlinks’ impressive network of publishers will be a big step forward in providing easy access to those cost-per-click budgets and enabling both improved monetization yield and diversification.

“Connexity and Skimlinks share a similar mission as architects of online shopping markets,” said Bill Glass, CEO of Connexity. “Our solutions help retailers acquire new customers and sales while enabling ecommerce-oriented publishers to monetize engaged shopping audiences. Combining the companies creates more scale on both sides of the marketplace.”

Merchants advertising on Connexity will benefit from easy access to new, high-quality traffic sources on Skimlinks like marquee publishers such as Condé Nast, DotDash, Hearst, Vox Media and over half of the top 100 publishers globally. Connexity’s enterprise publishers and ShopYourLikes social influencer partners will also benefit from access to CPA affiliate advertising budgets from over 48,500 retail advertisers who live on the Skimlinks platform.

Skimlinks publishers will benefit from access to incremental cost-per-click monetization in budgets of premium Connexity merchants including brands like Dell, Wayfair, Chewy, Kohl’s, Skechers, and more. Skimlinks advertising partners will also obtain easy access to Connexity’s premium publisher and social influence marketing network without any incremental work.

PowerInbox Acquires Jeeng, Adding Personalized Push Notifications to its Subscriber Messaging Platform for Publishers

PowerInbox, a leading email engagement and monetization partner for publishers, announced its acquisition of Jeeng, the artificial intelligence-powered personalized notification platform. The integration of Jeeng into the PowerInbox solution allows publishers to take back ownership of their audience and drive traffic to their own online properties to increase page views and ad revenue. To lead the new integrated program, PowerInbox has hired experienced sales and product development executive Jonathan Stefansky as general manager, Jeeng.

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The only solution of its kind built specifically for publishers, PowerInbox’s Jeeng subscriber messaging platform is a completely automated solution for sending personalized, curated content to subscribers across multiple channels to dramatically grow subscriber engagement, traffic, and revenue. The platform has already been used by publishers like GoGy Games, Assembly, Salem Web Network, and Farmers’ Almanac to deliver over 2 billion notifications a month and drive up to 25% lift in traffic, 40% increase in pageviews and 35% increase in revenue.

“We’ve been working with PowerInbox for our e-newsletter campaigns and it’s been such a great experience. They’re always working to find new solutions and making sure everything works flawlessly,” said a spokesperson with Farmers’ Almanac. “The addition of push notifications to the platform is exactly the next evolution in audience engagement we needed to amplify our results.”

Tools to Take Back Audience Engagement

For years, publishers have been losing audience share and ad revenue to social channels, search engines and other platforms as click-thrus on publishers’ content directed users back to those third-party sites. Adding paywalls has been mostly ineffective, as more than 82% of consumers want “free” (ad-supported) content than dealing with paywalls. Meanwhile, publishers have also tried to re-engage subscribers with batch-and-blast email newsletters which kept the connection open but left subscribers wanting more.

With Jeeng by PowerInbox, publishers can regain their 1:1 relationship with subscribers, give users the content they really want over the channels they prefer, while also cutting out the middlemen and generating the pageviews and engagement that drive ad revenue. Even as push notifications gain subscriber interest, publishers can still struggle to curate the right content with limited staff and budget. Jeeng by PowerInbox solves that problem with automated personalization and delivery.

“A lot of publishers want to add personalized messaging, but there’s just no realistic way to do it manually,” said Jeff Kupietzky, CEO of PowerInbox. “We’re solving that problem by combining PowerInbox’s leading message monetization platform with Jeeng’s cutting-edge AI technology for content personalization to give publishers a fully automated solution. Now they can deliver the curated content subscribers want to see over multiple channels and generate more revenue in the process.”

Simple Start, Single Dashboard Solution Makes Engagement Easy

To get started with Jeeng, publishers simply add a single line of code to their homepage, and the Jeeng platform does the rest, using artificial intelligence and machine learning technology to learn subscribers’ interests and click behavior and build a user profile. Jeeng’s automated content matching engine then curates and distributes content based on subscribers’ interests and events in real-time, continuously refining the model based on subscriber interactions.

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“It doesn’t require a lot of time, and the dashboard is really easy to use,” said GoGy Games owner Tal Hen. “Subscribers are looking for something personalized, and the fact that we can send the right message and most relevant notification to each user is very important. The ability to schedule notifications also means they’ll be delivered at the time users are most likely to see and act on them.”

With the PowerInbox monetization program, publishers can see virtually 100% monetization of every message sent using either their own direct-sold demand or by leveraging the PowerInbox Ad Network to backfill vacant spots. The platform integrates with Google Ad Manager to make ad ops simple, seamless, and consistent, and the PowerInbox revenue-sharing model makes the solution exceptionally affordable.