Effectual Expands Executive Leadership Team with Addition of Rick Ruskin as Chief Sales Officer

Effectual, an innovative, cloud-first, security first managed and professional services company announced that 30-year IT industry veteran Rick Ruskin joined the team as Chief Sales Officer in March of 2020. Ruskin will be leading all aspects of Effectual’s sales, solutions architecture, sales operations, and channel sales teams.

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Ruskin has over 30 years of experience developing hypergrowth IT companies into specialized market leaders. He joins Effectual from VIOLIN, where he held the position of Senior Vice President, Worldwide Sales. Before his role at VIOLIN, Rick led North American Channel Sales for Kaminario, and held senior leadership and executive positions within VDX, eG Innovations, Lumigent Software, VIRTERA, MTI Technology, and Storability Software.

“Propelling Effectual’s sales initiatives through direct customer engagement, technology partners, and channel alliances offered a tremendous opportunity to leverage my relationships and the experiences I have had with my other growth companies,” said Rick Ruskin, CSO, Effectual. “The Effectual Team has built a company culture and a foundation of IT Modernization services that are primed to transform the way enterprise organizations approach cloud solutions. I am excited to be part of this team and share our experience, expertise, and ability to execute with new customers.”

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A Doctoral Candidate at Columbia University, Ruskin found his passion for delivering modern IT solutions to the enterprise. He holds strong relationships with strategic partners, VARs, and MSPs around the world. His network and drive have built out global go to market teams throughout the US, Europe, and Asia.