Outreach, the number one sales engagement platform, announced the appointment of Sue Bostrom, a tech veteran with more than 30 years of experience, to its board of directors.
CMOs Agree Prioritize People Over Branding
“Sue is a remarkable addition to our board,” said Manny Medina, chief executive officer of Outreach. ”We’re eager to welcome her depth of knowledge in leadership, technology, and marketing excellence. I know she will help propel Outreach to new heights.”
Bostrom was executive vice president and chief marketing officer at Cisco Systems, where she worked for 14 years and was responsible for the company’s positioning, branding, advertising, and product marketing. She was also responsible for Cisco’s Worldwide Government Affairs and Small Business Council and was the executive sponsor of the Women’s Initiative. In addition, she built and led the Internet Business Solutions Group (IBSG), which brought vertical expertise and Internet business best practices to global Fortune 500 companies and heads of state. She has also held leadership positions at National Semiconductor and McKinsey & Company. In addition to Outreach, Sue is on the board of directors of public companies ServiceNow, Nutanix, Anaplan, and Cadence Design Systems. She serves on the private company boards of GitLab and Druva.
B2B Marketing Plans Ahead for 2020 and Beyond
Grit is one of Outreach’s core values, and Bostrom embraces it. She hit the ground running with her involvement at Outreach, making her first public appearance as a board member in front of thousands of sales professionals at Outreach’s Unleash Virtual Summit. Along with CEO Manny Medina, she took to the virtual stage to present Outreach’s latest innovation, Outreach Kaia – a real-time Knowledge AI Assistant. Outreach Kaia uses AI to make every sales representative more effective by giving them the critical information they need, exactly when they need it.