Clickatell Announces Automated FAQ Response Solution on WhatsApp for Businesses Experiencing High Call Volumes

In response to the COVID-19 crisis, Clickatell, a global leader in mobile communications and chat commerce platforms, announced a swift to implement and cost-effective response solution for businesses’ contact centers to deliver an enhanced customer experience. Clickatell’s announcement of its new Automated FAQ Response solution comes as call center operations struggle with maintaining consistent customer experience amidst support agents working remotely, consumer anxiety, lockdown, and social distancing measures.

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“Businesses are experiencing ever-higher customer queries, while also having to decentralize their contact center operations with thousands of frontline agents having to work from home. Some businesses are contending with less staff and even shutting some contact centers down, making customer service challenges a critical area of need,” explained Jeppe Dorff, Clickatell Chief Product and Technology Officer.

Clickatell’s new Automated FAQ Response solution, integrated with Clickatell’s cloud-based workflow automation software, enables enterprises to automate responses and provide immediate answers to customers’ most frequently asked questions in WhatsApp – improving customer experience and reducing operating costs.

The cloud-based solution integrates into existing contact center interactive voice response (IVR) systems with minimal configuration changes. It includes Clickatell’s Flow, a visual workflow editor, to manage the questions and responses. Clickatell enables this with a FAQ bot that gives customers instant answers to questions on WhatsApp. Businesses will be able to significantly reduce their contact center congestion.

In addition to the solution for WhatsApp, businesses can also send out timely emergency text notifications through SMS using Clickatell’s Campaign Manager, a free, no-code communication platform. Campaign Manager makes SMS messages and campaigns simple to launch in minutes for time-critical alerts and notifications at scale.

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“Our purpose at Clickatell is creating a better world through technology, and we have seen this amplified during several crises over our 20 years of leadership in mobile technology. We now find ourselves amidst a global public health crisis, and we’re here to help our customers reach their audience through fast, reliable communications and digital commerce platforms,” said Jeppe Dorff.