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Amazon Web Services Announces AWS Backup

Centralized Backup Service Makes It Easier and More Cost-Effective for Customers to Automate Backups of Their Data and Meet Business and Regulatory Requirements

Amazon Web Services, Inc. (AWS), an Amazon.com company, announced AWS Backup, a fully-managed, centralized backup service that makes it faster and simpler for customers to back up their data across AWS services and on-premises, helping customers more easily meet their business and regulatory backup compliance requirements. AWS Backup makes protecting storage volumes, databases, and file systems easier by giving customers a single service to configure and audit the AWS resources they backup, automate backup scheduling, set retention policies, and monitor recent backups and restores in one place.

New AWS Backup service makes it faster and simpler for customers to back up their data across AWS services and on-premises, helping customers more easily meet their business and regulatory backup compliance requirements.

As enterprises move more and more applications to the cloud, their data can become distributed across multiple services, including databases, block storage, object storage, and file systems. While these services in AWS provide backup capabilities, customers often create custom scripts to automate scheduling, enforce retention policies, and consolidate backup activity across several services in order to better meet their business and regulatory compliance requirements. AWS Backup removes the need for custom solutions or manual processes by providing a centralized place to manage backups across AWS. With just a few clicks in the AWS Management Console, customers can create a policy that defines how frequently backups are created and how long they are stored. Customers can then assign these policies to their AWS resources, and AWS Backup automatically handles the rest by automatically scheduling backup actions for the assigned AWS resources, orchestrating across AWS services, and managing their retention period.

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“As the cloud has become the default choice for customers of all sizes, it has attracted two distinct types of builders. Some are tinkerers who want to tweak and fine tune the full range of AWS services into a desired architecture, and other builders are drawn to the same breadth and depth of functionality in AWS, but are willing to trade some of the service granularity to start at a higher abstraction layer, so they can build even faster,” said Bill Vass, VP of Storage, Automation, and Management Services, AWS. “We designed AWS Backup for this second type of builder who has told us that they want one place to go for backups versus having to do it across multiple, individual services. Today, we are proud to make AWS Backup available with support for block storage volumes, databases, and file systems, and over time, we plan to support additional AWS services.”

Initially, AWS Backup is integrated with Amazon DynamoDB, Amazon Elastic Block Store (Amazon EBS), Amazon Elastic File System (Amazon EFS), Amazon Relational Database Service (Amazon RDS), and AWS Storage Gateway, with support for additional services planned for the future. Customers can also back up on-premises application data through the AWS Backup integration with AWS Storage Gateway, providing a common way to protect their on-premises data in the AWS cloud.

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State Street Corporation is the world’s leading provider of financial services to institutional investors including investment servicing, investment management and investment research, and trading. “We operate in the financial services industry and must provide data storage solutions that ensure the integrity and availability of backup data as stipulated by the FFIEC IT examination handbook,” says Nauman Noor, Managing Director, State Street Corporation. “Meeting these regulations requires us to develop and maintain an internal serverless application to enable timely and auditable backups across the AWS services we use. With AWS Backup’s centralized backup console, we will have a single pane of glass to audit our backup processes across our AWS environment, mitigating the need for custom applications and thus, easing our effort to aid data integrity and availability. The ability to set backup policies for automated backup scheduling and backup retention provides us flexibility to address the needs for varying levels of criticality in a cost effective and consistent manner.”

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Smile Brands is a leading dental support organization that provides business support services to over 400 locations across 17 states. “We manage thousands of AWS resources, such as storage volumes and databases, and all of them must meet compliance according to HIPAA backup requirements,” says George Suda, Senior VP and Chief Information Officer, Smile Brands. “Ensuring that all our AWS workloads are properly backed up can require manual processes and custom scripts. With AWS Backup’s centralized backup console, we will be able to define a backup policy that meets our compliance requirements and apply the same policy to all our AWS resources across the various AWS services that we use. AWS Backup will automatically handle the backup processes on our behalf, providing a full-managed and cost-effective solution that removes the need for manual processes or custom scripts.”

Rackspace delivers modern IT as a service, helping customers in more than 150 countries drive business results with technology. “Rackspace is focused on delivering next generation cloud services to help our customers meet their data protection and regulatory compliance needs,” said Prashanth Chandrasekar, Senior Vice President and General Manager, Managed Public Clouds at Rackspace. “With AWS Backup, we now have access to a cloud-scale, centralized backup solution to help automate, manage, and monitor data protection for customers. We believe AWS Backup will also provide customers greater operational efficiency, allowing us to simplify the process for supporting our customers’ auditing and compliance requirements.”

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Going Paperless - Digitize Paper Forms Using 123FormBuilder’s New Feature!
 B2B Data, News

Going Paperless – Digitize Paper Forms Using 123FormBuilder’s New Feature!

Organizational paper form usage is being challenged even more by 123FormBuilder through Scan to Form, an innovative solution that digitizes PDF’s or images of physical forms into editable versions.

Traditional paper form usage is still a global challenge, as companies use thousands of paper sheets during a year. Scan to Form aims to optimize company work processes by bringing that offline content in the digital world.

Digital processes have multiple advantages over traditional ones, such as faster and more reliable communication between departments, sync data with other platforms and an extra security layer. Talking about money, Scan to Form will significantly reduce office supply expenses related to paper.

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Having AI technology integrated, users can take a picture of a paper-based form, upload it inside 123FormBuilder and will have it transformed directly into a fillable web form! Every field and any text will be recognized and transformed into a digital version of the content.

The new feature Scan to Form works with JPEG images, as well as PDF documents, and even with form drafts sketched with pen and paper. Once the form has been transferred online, it will be treated just like any other 123FormBuilder form. With a whole settings suite available, the form can then be transformed into work flows by adding email notifications, centralized data gathering and more! No need to worry about logistic and security of fragile paper sheets.

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Scan to Form can already be used by all 123FormBuilder users for free until further notice. When choosing to create a new form, users are asked if they want to start from scratch or a scanned document instead. If people don’t have an account, they can create one for free and use Scan to Form after just a few clicks.

Recommended Read: Forward3D And PMX Agency Unite To Form Global Brand Performance Agency, ForwardPMX, Creating New Resources At The Stagwell Group

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 B2B Data, News, People-Based Marketing

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions

Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric approach over time. It offers advice on how to accomplish this goal through the effective management and use of data from deliberate, informed interactions across channels and media. The Imperatives are available in a complimentary, downloadable book and supported by an upcoming webinar series hosted by Merkle.

“Placing the customer at the center of the business strategy is a top priority for CMOs, but figuring out how to get there isn’t always clear,” said David Williams, president and CEO, Merkle. “The goal of the Marketing Imperatives is to advise CMOs in pursuit of this goal, providing actionable strategies for how they can reach it.”

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The Marketing Imperatives offer a roadmap for implementing a people-based marketing strategy. The transformation depends heavily on the integration of key aspects of the marketing approach. Three essential pillars are outlined to guide CMOs on the path to growing their businesses and building competitive advantage.

Integrate your customer strategy – A foundation of planning will help marketers build a more complete picture of their desired audience, evolving the marketing strategy into a 360-degree customer strategy. The outcome is a roadmap for personalized engagements across media and channels, spanning the entire life cycle.

Integrate your tech stack – In addition to building this full customer profile, organizations should be focused on fully integrating their tech stack. The resulting data hub is the centralized facility for real-time receipt and distribution of customer data that also allows marketers to execute and modify marketing strategies.

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Integrate your execution – Before embarking on this transformation, ensure the team has a clear vision of the integrated customer experience and enabling technology platform. This forms the basis of the plan, upon which you layer the people and processes required for execution. Remove the walls between organizational silos, while leveraging their unique capabilities. Clearly define, communicate, and measure every role and goal along the way.

“By using data and insights to build a complete 360-degree view of their customers, marketers can create personalized, informed messaging that differentiates their businesses from competitors,” said Craig Dempster, president, Merkle Americas. “In this year’s edition of the Marketing Imperatives, we examine the importance of integration and how the future of marketing favors companies that have the ability to link customer experience to data sourcing, management, insights, and activation across their own integrated platform.”

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Radius Launches 'Data for Good' To Give Back To Customers & Community For Philanthropic Use Of Data
 B2B Data, Customer Data Platforms, News

Radius Launches ‘Data for Good’ To Give Back To Customers & Community For Philanthropic Use Of Data

B2B Enterprise Customer Data Platform Rallies Customers, Employees, And Nonprofit Organizations To Improve Society And Help Others

Radius, the first B2B enterprise customer data platform, is launching Data for Good, a program that helps both Radius employees and customers give back to their communities. When for-profit customers use Radius to support philanthropic and social causes, Radius will credit-back their account in full for any data used, in effect lowering the cost for customers to pursue important causes. In addition, Radius will donate its service to nonprofits, enabling these organizations to tap into a wealth of business data that can be used to enhance corporate outreach and pursue their charitable missions. The program also includes donation initiatives and employee volunteering to organizations with data-oriented missions.

“We know we have a greater responsibility than just building great technology, but to foster a community that benefits from what we build, our skills as a team, and the generous acts of our customers,” said Radius CEO, Joel Carusone. “We created Data for Good to support organizations that harness the power of data to create a better future and make a positive impact among their communities. We are excited to be a part of this instrumental step in using data for good, and to see all of the positive impact it has on our community.”

Also Read: Sensory Experiences Drive 9 out of 10 Shoppers Back to Stores, Says Global Mood Media Study

We typically see big headlines highlighting the misuse of data, but Radius and its customers are shedding light on how data can be used to give back and support the community, especially when tragedies strike. For example, Radius customer PATLive used the The Network of Record to identify and reach businesses affected by Hurricane Harvey in order to offer its answering services for free while the community got back on its feet.

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Data for Good also extends to a donation commitment for nonprofits with data-oriented missions. When Radius customers use data to support the community, Radius will make a donation to either Girls Who Code, who work to close the gender gap in technology, or MissionBit, who strive to eliminate the tech divide for youth and adults living in the San Francisco Bay Area.

“Radius’ Data for Good program supports our mission with workshop volunteering, demo day hosting, and ongoing donations. Together, we will continue to reduce the tech divide and educate students on data science and computer programming,” said Stevon Cook, CEO and Founder, MissionBit.

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Uncategorised

Software AG Appoints New Chief Technology Officer and Chief Marketing Officer

Software AG announced that Dr. Wolfram Jost, who engineered Software AG’s digital transformation technology as the company’s Chief Technology Officer, will leave Software AG to pursue new opportunities.

Dr. Andreas Bereczky, Chairman of Software AG’s Supervisory Board said: “Wolfram joined Software AG’s Management Board in 2009, with the IDS Scheer acquisition and has made a valuable contribution to Software AG in the decade since. He was instrumental in driving the company’s positioning in the digital transformation market and his platform vision helped us to differentiate and to gain market visibility, particularly with industry analysts and customers. I wish him all the best in his future endeavors and thank him on behalf of the entire Supervisory Board.”

Dr. Stefan Sigg, Member of the Software AG Management Board, will take on an expanded role of Chief Product Officer, encompassing all aspects of Software AG’s products, including product management, product development and support.

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Software AG also announced that Bernd Gross will assume the position of Chief Technology Officer reporting to the CEO as of January 8th, 2019. Bernd has deep expertise in business innovation based on integration, analytics and IoT technologies across major industries. He joined Software AG as CEO and co-founder of the IoT platform Cumulocity through an acquisition in 2017. Since then, Bernd has been responsible for spearheading Software AG’s successful entry into the IoT market and development of the company’s transition to cloud.

CEO Sanjay Brahmawar said: “Bernd has successfully established Cumulocity and hence Software AG as a recognized leader in the IoT & Device Integration platform market globally. His business orientation, deep technology understanding, as well as anticipation of future market requirements puts Bernd in the perfect position to lead as our new CTO.”

Of his appointment, Bernd said: “To me, IoT is more than just big data or device management. We create an entire virtual world based on connected cyber physical systems. This ‘holistic connectedness’ needs integration, analytics and database technologies and new methodologies to operationalize the outcome. I feel very honored to lead Software AG’s activities in these areas to a thought-leadership position among our customers and in the market.”

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Software AG also announced that Paz Macdonald will join the company as Chief Marketing Officer as of January 14, 2019. With over 20 years’ experience in technology marketing, she was most recently VP of Marketing for EMEA and APAC at hyper-growth hybrid cloud database vendor MongoDB.

CEO Sanjay Brahmawar said: “Paz joins us at an exciting time as we expand our strong position as a pioneer of digital transformation. I am confident that her experience and passion will further strengthen all aspects of Software AG’s global marketing strategy and activities – making us a top destination for customers, partners and employees.”

Paz joined MongoDB as one of the first European hires and spearheaded innovative marketing strategies to grow market awareness, developer adoption and commercial success. Instrumental in the expansion of MongoDB internationally, she contributed to the growth of the company from start-up to successful IPO. Prior to MongoDB, Paz held marketing management positions at IBM, Cisco, Samsung, HP Software and Cognos.

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Of her appointment Paz said: “I am delighted to be joining the Software AG team to help expand and strengthen its leadership in the digital transformation space. A key part of my role will be listening to our customers, prospects and partners so we can deliver superior customer experiences at every interaction. It’s never been a more exciting time to be involved in artificial intelligence, the Internet of Things and integration.”

Paz will be based in Software AG’s UK headquarters in Bracknell, reporting directly to CEO Sanjay Brahmawar. Paz holds a Bachelor of Science (Hons) degree in Economics from Loughborough University and a Professional Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing.

Recommended Read: Unbabel and Intercom Partner to Provide Multilingual Messaging

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Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications
 B2B Data, News

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant’s Core Strengths Leading to This Placement

Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment.

The report provides an assessment of the price optimization software market, identifies how solution providers compare with each other, and presents recommendations for B2B buyers to consider when adopting a price optimization solution.

“Price optimization applications are entering a period of rapid evolution due to the adoption of machine learning and the ability to leverage external data to define tighter customer/product segments, price better, and offer valuable prescriptive insights,” said IDC Analyst of Digital Business Models and Monetization Mark Thomason.

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The report stated the following as the strengths of the Zilliant price optimization and management solution:

  • “Level of value delivered: Customers rated Zilliant very highly in value delivered. Customers told us stories on how deploying Zilliant delivered better margin/revenue gains and improved sales skills [more] than they expected and in less time. One large customer using the product for 11 years said that it had seen 10x ROI for several years.
  • User interface: Zilliant’s product leverages ML/AI to easily show the impact of pricing model changes and what prescriptive actions should be taken to achieve goals.
  • Implementation: Customers were very delighted with the speed and ease of the onboarding, training, and implementation of the solution. Customers were able to get the application into production quickly.
  • Customer experience/support: Customers awarded Zilliant the maximum possible rating in customer satisfaction and support. We heard from several customers how highly they thought of Zilliant employees. They were also very happy with how well Zilliant kept them updated on upcoming features and how well they listened to their needs for future releases.”1

Also Read: Dor Announces Breakthrough Foot Traffic Sensor for Increased Retail Agility

“Zilliant’s recognition as a leader in the IDC MarketScape reflects nearly two decades of continued focus on innovation and customer success,” said Greg Peters, Zilliant CEO. “We will continue to respond to market needs and utilize the latest AI-driven technologies to deliver the highest value and the broadest set of pricing optimization and management solutions for our customers.”

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Encompass Announces Partnership With Zixi

Global Technology Company Deploys Flexible Solutions for 24/7 Linear, Live Events and OTT

Encompass Digital Media, a global technology services company delivering end-to-end video playout and distribution solutions to broadcast and digital media companies, announces its partnership with Zixi, the industry leader for enabling dependable, live broadcast-quality video over the internet. Zixi’s proven, best-of-breed solutions coupled with Encompass’ broadcast expertise gives its clients additional economical methods to acquire and deliver content.

Bill Tillson
Bill Tillson

“We have enjoyed great success working with Zixi’s platform to provide our clients with even more choices and business flexibility for media acquisition and distribution options,” states Bill Tillson, CEO of Encompass. “Our clients can now capitalize on the universal reach of the internet while maintaining professional broadcast quality regardless of the technology platform.”

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As the industry embraces video across IP, the ability to transition from traditional methods of delivery alongside the exploding OTT offerings, this partnership between Zixi and Encompass brings the power of the internet to the market, along with the expected performance of professional broadcast.

By offering Zixi, Encompass has extended its range of transport solutions to satisfy clients with a multitude of acquisition and delivery requirements. Zixi’s widely deployed solutions are available across the media and broadcast ecosystem which offers a flexible, economical and easy-to-use option.

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“We are delighted to go to market with Encompass, pairing our powerful video over IP technology with their renowned operational management excellence,” said Gordon Brooks, Executive Chairman, Zixi.  “With this partnership, we can offer our mutual clients the ability to live stream their content to any destination worldwide, within a seamless workflow and modern economic requirements.”

Recommended Read: Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads

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Ve Global Make First Major Acquisition as Company Continues to Grow
 Sales & Marketing

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business.

The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering.

The deal, which is a combination of equity and funding, sees Ve become the majority shareholder in Divvit and will significantly strengthen the company’s position in the $2billion/year global ecommerce analytics market. Divvit will continue to operate primarily from its Lund base in Sweden, with service to existing clients unaffected.

Divvit’s current workforce of 9 will work alongside Ve’s 385+ staff to add an important additional service layer to its catalogue of over 4,000 clients worldwide.

Also Read: Frost & Sullivan Recognizes Mapbox for Its Highly Impactful Platform for Mapping and Live Location

This is the first of many strategic acquisitions to be made by Ve under the leadership of ambitious CEO David Marrinan-Hayes, as the company looks to build out its marketing and advertising technology stack – which operates from discovery through to purchase – while expanding its global brand and footprint.

Last year Ve Global launched a worldwide recruitment drive to nurture new business opportunities with 50 new hires in 18 markets. This includes senior appointments such as expert digital executive, Charles Delamain, as its new COO to take the company successfully through to the next exciting stage of its development.

The business will also take a new suite of solutions to market throughout 2019, including a new iteration of ‘Digital Assistant’ – Ve’s flagship ads to on-site engagement platform.

Divvit was founded in 2015 by founder and current CEO David Linell and the platform currently tracks customer engagements online to identify the most effective digital marketing channels for over 350 online brands.

Also Read: Marketing Technology Bulletin Covering the Week Gone By

Once fully integrated with Ve, the platform will be the first realistically-priced data-driven attribution and insights solution in the market as well as one of the world’s largest attribution platforms by transaction volume and by number of events tracked.

Ve Global CEO David Marrinan-Hayes said: “Data lies at the heart of Ve’s next stage of growth and is key in realising our vision to personalise online experiences at scale for an audience of one.

“Adding Divvit’s data insights to Ve’s growing digital infrastructure will enable us to increase transparency across the sales funnel, providing our clients with a greater understanding of a customer’s propensity to buy while enhancing their ability to drive up ROI from under-performing marketing channels.

“For the consumer, it simply translates into better experiences at the digital touchpoints they value the most.

Also Read: Videolicious Expands the Sales and Marketing Technology Landscape with New Category: Video Automation

“More broadly speaking, as our first acquisition this is a big landmark in the Ve Global story. I’m looking forward to welcoming Divvit’s technology and the invaluable insight their team of AI, data science, and revenue attribution experts will bring.”

Divvit founder and CEO David Linell said: “Revenue attribution to marketing channels and solutions is a critical challenge in the sector.

“For too long now, online merchants have been impeded in their ability to place real value on the digital touchpoints they use to drive sales because they lack the data-driven insights needed to properly attribute a sale across all touchpoints.

“Not only will Divvit’s integration into Ve’s unified solution solve this, the solution will be significantly cheaper than market alternatives such as Google 360 (approximately 90%).

“I’m excited about Divvit’s role within Ve, offering merchants a next generation customer and ecommerce platform to drive meaningful insight and significant revenues.”

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Uncategorised

LexRay Announces Private Pre-Sale for Initial Coin Offering (ICO) of Its LexRay Utility Tokens

Mobilprise Inc., DBA “LexRay”, an industry leading operational management mobile platform, announced that LexRay Blockchain LLC, a wholly-owned European subsidiary of LexRay, or “LexRay Swiss”, plans to offer to a limited number of qualified purchasers, or “Private Sale Purchasers”, a right or “Token Right”, to receive LexRay Utility Tokens or “LexRay Tokens”, upon the completion of an Initial Coin Offering (ICO) of LexRay Swiss. LexRay intends to issue a total of 125m LexRay Tokens which will be offered in three subsequent rounds (private pre-sale, public pre-sale and ICO) of which roughly 20m LexRay Tokens will be released as free bonus tokens, particularly enabling early investors to lower the official token price of 1/300th ETH or 0.00333 ETH (approximately US$0.50 per token), e.g. offering a bonus of 85% per token to a small group of early investors during the private pre-sale round.

“The introduction of LexRay Token will enable us to offer a marketplace of decentralized services for our operators and partners, including AI analytics services. This allows scalable and cost-efficient enterprise solutions.”

In preparation of the offering and sale of the Token Right and the proposed ICO, LexRay has engaged the US law firm Gutnicki LLP as its special United States counsel. Gutnicki is a boutique law firm with exceptionally credentialed attorneys dedicated to delivering business-oriented results to clients around the world. The Gutnicki team has extensive know-how of the blockchain technology and global ICOs, as well as US and foreign regulatory requirements.

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LexRay Tokens are designed to be used on LexRay’s blockchain platform, which provides a decentralized and secure mobile operations solution that improves operational efficiencies, and helps manage mission critical facilities, ground crews and security systems from anywhere.

LexRay’s private pre-sale round begins at midnight (GMT) on January 8, 2019 and ends at midnight (GMT) on January 20, 2019, while LexRay’s public pre-sale round begins at midnight (GMT) on January 31, 2019 and ends at midnight (GMT) on February 28, 2019. LexRay’s main ICO round is expected to begin at midnight (GMT) on March 3, 2019 and end at midnight (GMT) on March 31, 2019.

Simon Zhang, Chairman of LexRay, said: “The introduction of LexRay Token will enable us to offer a marketplace of decentralized services for our operators and partners, including AI analytics services. This allows scalable and cost-efficient enterprise solutions.”

Also Read: Interview with Jenn Steele, CMO, Madison Logic

The Token Right will be offered and sold, and the LexRay Tokens will be delivered and distributed to the Private Sale Purchasers in one or more transactions outside the United States in accordance with Regulation S of the Securities Act of 1933, as amended, and in the United States only to Private Sale Purchasers who are “accredited investors” within the meaning of subparagraph (a) of Rule 501 in reliance on Regulation D of the Securities Act of 1933, as amended. In addition, the offering and sale of Token Right and the delivery and distribution of LexRay Tokens may be restricted by laws in certain other jurisdictions. LexRay Swiss may, from time to time, revise the foregoing mechanics to comply with regulatory requirements or other governmental or business obligations as LexRay Swiss deems appropriate or desirable under the circumstances.

Neither the Token Right nor LexRay Token has been or will be registered under the Securities Act of 1933, as amended, or the securities laws of any other jurisdiction and may not be offered, sold, pledged or transferred within the United States or such other jurisdiction without registration or an applicable exemption from the registration requirement.

LexRay Tokens are “utility tokens”. LexRay Tokens have no known potential use and LexRay does not expect LexRay Tokens to have any potential use other than to provide access digitally to the LexRay blockchain platform and its functionalities.

Recommended Read: Prediction Series 2019: Interview with Baxter Denney, Chief Marketing Officer, Red Points

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Uberall Study 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores Near Me
 Sales & Marketing

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season

Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’ preferences and behaviour over the holiday season to date.

Three-quarters of UK shoppers have conducted a ‘near me’ holiday search

Seventy-five percent of the UK shoppers included in the poll said they have already used a ‘near me’ search from their mobile device over the holiday season, or believe they will before the New Year.

These types of search were even more prevalent in the US where 83 percent of shoppers indicated they have already searched – or intend to search – ‘near me’ this holiday period.

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“Christmas shoppers are searching for stores and items ‘on the fly’, using their smartphones to research options in their immediate vicinity,” said Daniel Mathew, vice president, UK at Uberall. “The popularity of ‘near me’ searches amongst British shoppers presents a fantastic opportunity for brands to entice more customers. If retailers can ensure their branches show up in these local searches, they can attract more shoppers to their doors and take more money through their tills during this crucial holiday season.”

Almost two-thirds of UK Christmas shoppers searching for restaurants ‘near me’

Almost two-thirds (66 percent) of the UK respondents said they were also likely to conduct a ‘near me’ search for local fast-food outlets and restaurants while out Christmas shopping. In the US the figure was even higher, at 77 percent.

When asked how likely a shopper was to conduct a ‘near me’ search for the nearest bank or cash machine/ATM while shopping this holiday period, 46 percent of UK shoppers said they would (54 percent in the US).

“Christmas shopping has a ripple effect on other local businesses, particularly restaurants and banks. These businesses can also benefit from the proliferation of ‘near me’ searches. Much like with retailers, if they can make sure their details appear at or close to the top of local search results, they can drum up extra custom.”

Also Read: Lisa Utzschneider Joins IAS as Chief Executive Officer

Brits more likely to buy directly from via their smartphone

When UK shoppers were asked how they would use their smartphones to help them shop during this Christmas, the top 5 responses were:

·         82 percent said they would buy an item directly via their mobile device

·         80 percent would use their phone to compare prices

·         74 percent would research products on their phone

·         71 percent would use their device to check opening times

·         48 percent would use their phone to search for coupons, offers and deals

“The UK public’s love affair with their mobile phones seems to get stronger every year,” said Mathew. “Whether it’s finding stores, buying gifts, comparing prices or sniffing out bargains, it all happens over mobile. Physical stores that nail their mobile strategies will be best placed to attract customers this holiday season and well into the future.”

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Just 26 percent of UK shoppers have left an online review of a store this Christmas

While UK consumers are keen to use their phones to look for information and inspiration, they are not as enthusiastic about leaving reviews that could be useful for their fellow shoppers.

The study found that slightly over a quarter (26 percent) of UK shoppers have left a review of a shop across sites such as Yelp, Facebook, Google, Foursquare, Instagram and others. US consumers are slightly more likely to share their opinions online, with 30 percent stating they had left a review.

“These low engagement figures could be a slight cause for concern for the UK high street,” continued Mathew. “Online reviews have a major influence on prospective customers; indeed, Moz estimates that 68 percent of customers admit that reviews make a difference to their purchasing decisions. Brands need to find ways to encourage their existing customers to share their experience online. Rather than leaving this to chance, this should be formalised in their overall marketing strategies.”

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