METRO Leverages Zilliant IQ Platform in Turkey

METRO Leverages Zilliant IQ Platform in Turkey

Actionable Intelligence for Smarter B2B Foodservice Decisions

Zilliant, a multi-tenant SaaS company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that METRO, a leading international specialist in food wholesale and retail, will implement and utilize the Zilliant Price IQ platform in Turkey.

“We believe that Zilliant is the right partner to support our ambitious growth plans,” said METRO Cash & Carry Foodservice Director Deniz Alkaḉ. “They are uniquely positioned to deliver optimized pricing guidance in both our Cash & Carry and Foodservice Delivery (FSD) businesses.”

Also Read: Powtoon Releases New Extension for Photoshop CC to Seamlessly Transform Designs into Videos

METRO had investigated multiple software companies in the marketplace and concluded that Zilliant Price IQ was the only solution able to simultaneously address both shelf and FSD pricing optimization. Using a thorough business diagnostic process, Zilliant uncovered significant pricing opportunities by leveraging AI and advanced analytics, therefore solidifying METRO’s decision to engage in a long-term partnership with Zilliant.

Also Read: Trustpilot Launches ‘Review Insights’ Providing Smarter Intelligence from Customer Feedback

“We’re thrilled to expand our relationship with the METRO group,” said Zilliant President & CEO Greg Peters. “Zilliant is uniquely positioned among price optimization and prescriptive sales solution vendors to deliver a single solution and instance that can enable B2B companies to accelerate profitable growth with AI-driven actionable insights that result in smarter commercial decisions throughout the company.”

Recommended Read: POST Launches POST Video, Empowering Partners to Create Turnkey Video from Audio Content

True Influence CMO Kay Kienast Accepted into Forbes Communications Council

True Influence CMO Kay Kienast Accepted into Forbes Communications Council

Forbes Communications Council is an Invitation-Only Community for Executives in Communications, Marketing, and PR

Kay Kienast, CMO at True Influence, the technology leader of intent-based marketing and lead generation solutions, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.

Kienast was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Kay Kienast into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Communications Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Also Read: Akamai Completes Acquisition Of Customer Identity Access Management Company Janrain Inc.

As an accepted member of the Council, Kienast has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum. Kienast will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Kienast will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

Also Read: Moxian, Inc. Enters into Strategic Partnership with Leading Mobile Marketing Company in Fujian

“I’m excited and honored to be chosen as part of the respected network of communication leaders in the Forbes Communications Council,” said Kay Kienast, CMO of True Influence. “I look forward to utilizing the resources within this group to further solidify our commitment to making B2B marketers successful with our demand generation and intent-based solutions.”

Kienast has more than 15 years of experience in building end-to-end, data-driven campaigns. Her expertise includes customer-facing digital content programs; designing data warehouses and analytics in all leading marketing platforms; developing waterfall methodologies and customer personas; and brand exposure via web and social channels. Before joining True Influence, Kienast served as Head of Marketing Operations for GE Digital and Head of Marketing for Seagate/EVault. She has also held leadership positions at Lexmark, Avocent and CDW.

Recommended Read: TA Digital Joins the Salesforce Partner Program

Looker Earns Two Spots on G2 Crowd “Best Software Awards 2019”

Looker Earns Two Spots on G2 Crowd “Best Software Awards 2019”

Ranked by Users in Both the Top 50 Products for Mid-Market and Top 50 Fastest Growing Products

Looker, a leading data platform company, announced it has been recognized in two categories in the 2019 Best Software Awards from the G2 Crowd, the largest business commerce platform. Looker was identified in both the Top 50 Products for Mid-Market, and the Top 50 Fastest Growing Products.

@lookerdata recognized in 2019 Best Software Awards from the @g2crowd

The equivalent of The People’s Choice Awards for tech companies, G2 Crowd’s Best Software Awards provides the definitive ranking of the best software companies and products worldwide. Tech companies on the list are selected with data provided by its software users, and as a result, have proven their commitment to customers and providing technology that delivers.

With over 45,000 software companies on G2, Looker’s recognition on both the prestigious Top 50 Products for Mid-Market (#21) list and Top 50 Fastest Growing Products (#27) list is an exceptional achievement and one that can only be earned through the endorsement of its users.

Also Read: AppBus Extends the Power of Its Digital Business Platform with AppBus Experience Platform – AXP 3.0

“Our goal is to build a data platform that truly impacts the day-to-day life of our customers by allowing them to easily visualize and understand their data,” said Nick Caldwell, Chief Product Officer at Looker. “This award is particularly meaningful as it’s based on direct feedback from our customers and we are extremely thankful for that recognition. In 2019, you can expect to see continued growth as our platform becomes even more flexible with new applications, features, and integrations that further our mission of delivering data workflows to virtually any business and function.”

Looker is the new Platform for Data that streamlines the data supply chain to put real, actionable information into the hands of all employees across all industries when they need it. It allows any organization to extract value from data at web scale, utilizes powerful department specific plug-and-play applications and empowers a global ecosystem of partners and developers to easily build third-party applications on its platform. This is Looker’s second time earning their title as one of G2’s Best Software winners as the company was listed on both the Top 100 and Top 50 Products for Mid-Market lists in 2018.

Also Read: Next Evolution in Business Intelligence Dashboards: Giving Decision-Makers Real-Time, Actionable Data with Arria’s Advanced Natural Language Generation

G2 Crowd compiled the list using data collected from over 270,000 authentic customer reviews spanning nearly 60,000 software products, with every single review vetted by an individual person, not a machine, to ensure legitimacy.

“This is no subjective list by a few people giving their opinions,” explains Godard Abel, CEO, and co-founder of the G2 Crowd. “With the highest traffic and engagement, largest selection of products and services, and highest quality data, G2 Crowd is able to harness more than 4 million data points to determine which products and companies are doing the best job of helping businesses reach their potential.”

Recommended Read: CX Disconnect in an ‘Experience Economy’ Is Putting Businesses at Risk

Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software

Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software

The Software Now Includes over 150 Data Sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and More

Mvix, a leading provider of content-rich digital signage software and solutions, announced the launch of a data integrations portal with over 150 business data sources and integrations.

The portal, which lives within the Mvix digital signage software, includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and more. Using data from these business tools, users can create charts and dashboards to display KPIs and performance on digital signage screens.

How It Works

Connect business data

Within the data integrations portal, Mvix users first add their data sources such as Salesforce, Google Analytics, HubSpot, MySQL, Google Sheets and Excel, Amazon Redshift and more. Having all of this data in one place centralizes business data, creating a single source of truth for the business.

Also Read: Two Hat Is Changing the Landscape of Content Moderation With New Image Recognition Technology

Create charts and dashboards

Using a smart builder, the data is used to create custom reports and charts showing performance metrics and KPIs. The charts can be grouped together to create dashboards.

For example, a sales dashboard can have charts showing total sales quotes, weekly sales, quotes vs. booked orders, and pipeline tracking.

A marketing dashboard will include charts for total inbound leads and lead sources, impressions and clicks from ads, number of new trials, cart abandonment rate and weekly site visitors.

A company health dashboard will have charts displaying the fiscal progress, customer lifetime value, overall return rate, average days until second order, customer pain points and more.

Dashboards help teams to better understand and visualize key metrics that will help their business grow faster.

Also Read: Vyrill Releases Industry First Research on the Correlation Between User-Generated Content and Auto Sales

Deploy to teams

The dashboards are then deployed to digital signage screens to keep large teams in sync and inspire focus.

Since the dashboard display is auto-updated anytime the data changes at the source, the on-screen content is always fresh and relevant. This real-time dissemination of business intelligence data within or across teams can help companies make quicker decisions.

For example, a marketing dashboard can be used to monitor buying behavior and inform marketing strategy.

A sales dashboard can be used to drive marketing spend, accountability and growth.

A company health dashboard can be used to pinpoint customer pains to drive product, marketing and sales initiatives.

By broadcasting the dashboards on digital signage screens, employees are kept in the loop so they can align their efforts to the goals that matter most.

“The Mvix data integrations portal houses core business data in one place. Blending insights and data from business apps like Google Analytics, Quickbooks, Facebook, Excel and many others will truly establish a data-driven culture and accelerate growth,” says Mike Kilian, senior director of business development. “When easily seen on digital signage screens, performance metrics and KPIs will be at your team’s fingertips and always on their mind.”

Recommended Read: Brexit Uncertainty Doesn’t Faze this US Company

Going Paperless - Digitize Paper Forms Using 123FormBuilder’s New Feature!

Going Paperless – Digitize Paper Forms Using 123FormBuilder’s New Feature!

Organizational paper form usage is being challenged even more by 123FormBuilder through Scan to Form, an innovative solution that digitizes PDF’s or images of physical forms into editable versions.

Traditional paper form usage is still a global challenge, as companies use thousands of paper sheets during a year. Scan to Form aims to optimize company work processes by bringing that offline content in the digital world.

Digital processes have multiple advantages over traditional ones, such as faster and more reliable communication between departments, sync data with other platforms and an extra security layer. Talking about money, Scan to Form will significantly reduce office supply expenses related to paper.

Also Read: LiveU Announces $20 Million Multi-Year Deal with Sinclair Broadcast Group

Having AI technology integrated, users can take a picture of a paper-based form, upload it inside 123FormBuilder and will have it transformed directly into a fillable web form! Every field and any text will be recognized and transformed into a digital version of the content.

The new feature Scan to Form works with JPEG images, as well as PDF documents, and even with form drafts sketched with pen and paper. Once the form has been transferred online, it will be treated just like any other 123FormBuilder form. With a whole settings suite available, the form can then be transformed into work flows by adding email notifications, centralized data gathering and more! No need to worry about logistic and security of fragile paper sheets.

Also Read: Helpshift Delivers Year of Record Company Growth and Innovation in Digital Customer Service

Scan to Form can already be used by all 123FormBuilder users for free until further notice. When choosing to create a new form, users are asked if they want to start from scratch or a scanned document instead. If people don’t have an account, they can create one for free and use Scan to Form after just a few clicks.

Recommended Read: Forward3D And PMX Agency Unite To Form Global Brand Performance Agency, ForwardPMX, Creating New Resources At The Stagwell Group

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions

Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric approach over time. It offers advice on how to accomplish this goal through the effective management and use of data from deliberate, informed interactions across channels and media. The Imperatives are available in a complimentary, downloadable book and supported by an upcoming webinar series hosted by Merkle.

“Placing the customer at the center of the business strategy is a top priority for CMOs, but figuring out how to get there isn’t always clear,” said David Williams, president and CEO, Merkle. “The goal of the Marketing Imperatives is to advise CMOs in pursuit of this goal, providing actionable strategies for how they can reach it.”

Also Read: PremiumMedia360 Introduces CLIR, the First Automation Solution That Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data

The Marketing Imperatives offer a roadmap for implementing a people-based marketing strategy. The transformation depends heavily on the integration of key aspects of the marketing approach. Three essential pillars are outlined to guide CMOs on the path to growing their businesses and building competitive advantage.

Integrate your customer strategy – A foundation of planning will help marketers build a more complete picture of their desired audience, evolving the marketing strategy into a 360-degree customer strategy. The outcome is a roadmap for personalized engagements across media and channels, spanning the entire life cycle.

Integrate your tech stack – In addition to building this full customer profile, organizations should be focused on fully integrating their tech stack. The resulting data hub is the centralized facility for real-time receipt and distribution of customer data that also allows marketers to execute and modify marketing strategies.

Also Read: MomentFeed’s Location Finder Makes Local Store and Restaurant Landing Pages Easier Than Ever to Build and Find

Integrate your execution – Before embarking on this transformation, ensure the team has a clear vision of the integrated customer experience and enabling technology platform. This forms the basis of the plan, upon which you layer the people and processes required for execution. Remove the walls between organizational silos, while leveraging their unique capabilities. Clearly define, communicate, and measure every role and goal along the way.

“By using data and insights to build a complete 360-degree view of their customers, marketers can create personalized, informed messaging that differentiates their businesses from competitors,” said Craig Dempster, president, Merkle Americas. “In this year’s edition of the Marketing Imperatives, we examine the importance of integration and how the future of marketing favors companies that have the ability to link customer experience to data sourcing, management, insights, and activation across their own integrated platform.”

Recommended Read: Forward3D And PMX Agency Unite To Form Global Brand Performance Agency, ForwardPMX, Creating New Resources At The Stagwell Group

Radius Launches 'Data for Good' To Give Back To Customers & Community For Philanthropic Use Of Data

Radius Launches ‘Data for Good’ To Give Back To Customers & Community For Philanthropic Use Of Data

B2B Enterprise Customer Data Platform Rallies Customers, Employees, And Nonprofit Organizations To Improve Society And Help Others

Radius, the first B2B enterprise customer data platform, is launching Data for Good, a program that helps both Radius employees and customers give back to their communities. When for-profit customers use Radius to support philanthropic and social causes, Radius will credit-back their account in full for any data used, in effect lowering the cost for customers to pursue important causes. In addition, Radius will donate its service to nonprofits, enabling these organizations to tap into a wealth of business data that can be used to enhance corporate outreach and pursue their charitable missions. The program also includes donation initiatives and employee volunteering to organizations with data-oriented missions.

“We know we have a greater responsibility than just building great technology, but to foster a community that benefits from what we build, our skills as a team, and the generous acts of our customers,” said Radius CEO, Joel Carusone. “We created Data for Good to support organizations that harness the power of data to create a better future and make a positive impact among their communities. We are excited to be a part of this instrumental step in using data for good, and to see all of the positive impact it has on our community.”

Also Read: Sensory Experiences Drive 9 out of 10 Shoppers Back to Stores, Says Global Mood Media Study

We typically see big headlines highlighting the misuse of data, but Radius and its customers are shedding light on how data can be used to give back and support the community, especially when tragedies strike. For example, Radius customer PATLive used the The Network of Record to identify and reach businesses affected by Hurricane Harvey in order to offer its answering services for free while the community got back on its feet.

Also Read: Intelligent Demand Hires ABM and Revenue Transformation Pro John Arnold to Lead Marketing, Sales and Business Development

Data for Good also extends to a donation commitment for nonprofits with data-oriented missions. When Radius customers use data to support the community, Radius will make a donation to either Girls Who Code, who work to close the gender gap in technology, or MissionBit, who strive to eliminate the tech divide for youth and adults living in the San Francisco Bay Area.

“Radius’ Data for Good program supports our mission with workshop volunteering, demo day hosting, and ongoing donations. Together, we will continue to reduce the tech divide and educate students on data science and computer programming,” said Stevon Cook, CEO and Founder, MissionBit.

Recommended Read: Forward3D And PMX Agency Unite To Form Global Brand Performance Agency, ForwardPMX, Creating New Resources At The Stagwell Group

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant’s Core Strengths Leading to This Placement

Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment.

The report provides an assessment of the price optimization software market, identifies how solution providers compare with each other, and presents recommendations for B2B buyers to consider when adopting a price optimization solution.

“Price optimization applications are entering a period of rapid evolution due to the adoption of machine learning and the ability to leverage external data to define tighter customer/product segments, price better, and offer valuable prescriptive insights,” said IDC Analyst of Digital Business Models and Monetization Mark Thomason.

Also Read: PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

The report stated the following as the strengths of the Zilliant price optimization and management solution:

  • “Level of value delivered: Customers rated Zilliant very highly in value delivered. Customers told us stories on how deploying Zilliant delivered better margin/revenue gains and improved sales skills [more] than they expected and in less time. One large customer using the product for 11 years said that it had seen 10x ROI for several years.
  • User interface: Zilliant’s product leverages ML/AI to easily show the impact of pricing model changes and what prescriptive actions should be taken to achieve goals.
  • Implementation: Customers were very delighted with the speed and ease of the onboarding, training, and implementation of the solution. Customers were able to get the application into production quickly.
  • Customer experience/support: Customers awarded Zilliant the maximum possible rating in customer satisfaction and support. We heard from several customers how highly they thought of Zilliant employees. They were also very happy with how well Zilliant kept them updated on upcoming features and how well they listened to their needs for future releases.”1

Also Read: Dor Announces Breakthrough Foot Traffic Sensor for Increased Retail Agility

“Zilliant’s recognition as a leader in the IDC MarketScape reflects nearly two decades of continued focus on innovation and customer success,” said Greg Peters, Zilliant CEO. “We will continue to respond to market needs and utilize the latest AI-driven technologies to deliver the highest value and the broadest set of pricing optimization and management solutions for our customers.”

Recommended Read: Bright Pattern to Sponsor and Present on Chatbots at Customer Contact Week Nashville 2019

75% of People Say Paid Search Ads Make It Easier to Find Information

People Mostly Click on Google Text Ads That Directly Answer Their Search Query, but Branded Search Engine Marketing Ads Also Have an Impact on Amazon and YouTube

Three-fourths of people (75%) say paid search ads make it easier to find the information they search for on a website or search engine, according to a new survey from Clutch, the leading B2B research, ratings, and reviews company.

Most people easily recognize paid search ads: 77% are confident in their ability to identify paid search ads such as pay-per-click (PPC) advertising.

Because people can recognize paid search ads, it’s important for businesses to produce ads that are useful and relevant to their audiences.

The most common reason why people click on a paid search ad is if it directly responds to the information they are searching for online (33%).

Also Read: Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Google Text Ads Earn the Most Clicks

People click on the search ads they see the most: text ads on Google.

People are more likely to click on text ads (49%) than shopping/product listing ads (31%) or video ads (19%).

In addition, 63% of people click on Google ads, four times as many people who click on search ads on any other search engine – Amazon (14%), YouTube (9%), and Bing (6%).

People respond differently to Amazon and YouTube paid search ads than they do to Google search ads.

The most likely reason people click on a search ad on Amazon and YouTube is because it mentions a brand they are familiar with (33%).

Also Read: VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge

“On Amazon, I do find it interesting that people click brands they are familiar with,” said Sherman Stanberry, managing partner of Lyfe Marketing, a digital marketing company in Atlanta. “I think it could be a good advertising play for larger or more recognizable brands.”

Paid Search Advertising on Multiple Sites Can Improve Search Ad Engagement

People’s preferred paid search ad formats correspond to the sites they use.

  • More than half of people (55%) who click on Google search ads prefer text ads.
  • Those who click on Amazon advertisements favor shopping/product listing ads (50%).
  • Those who click on YouTube advertisements favor video ads (36%).

Businesses that create video and shopping/product listing ads (PLAs) can engage with potential customers on Amazon and YouTube.

Businesses also benefit from including Bing as part of their search engine marketing strategy, as it has a higher click-through rate for paid search ads than Google.

Clutch surveyed 506 people who have clicked on a paid search ad in the past month.

Recommended Read: TechBytes with Josh Martin, Sr. Director, Product Marketing, Brightspot CMS

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys.

With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service offering for mobile offline data capture on the Formstack platform. QuickTapSurvey will remain a standalone mobile surveys product and will benefit from additional capabilities through the Formstack platform, including workflow automation, HIPAA compliance and more than 40 native integrations, such as Salesforce, MailChimp and WebMerge.

Also Read: SurveyMonkey Expands Salesforce Integration with Enterprise Customer Experience Solution

“We sometimes take for granted the availability of internet access in all locations; many of our customers have had no choice but to collect data on paper because they work in underserved rural areas,” said Chris Byers, CEO of Formstack. “QuickTapSurvey has given aid workers in Eastern Congo access to the same technology as sales reps in New York. We look forward to developing the next generation of data capture tools together.”

Also Read: MetaCX Launches With $14 Million in Funding to Redesign Customer Success

Launched in 2011 by Tishan Mills and Ravin Shah, QuickTapSurvey services more than 180,000 customers in 175 countries. Major clients include Adidas, Philip Morris International, Heineken, Aramark and the Smithsonian Institution.

Formstack’s acquisition of QuickTapSurvey follows its acquisition of Fast Forms in 2017 and the launch of Formstack Go, an offline data capture app for iOS and Android.

Recommended Read: Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack