Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase

Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world’s leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming available to the two million companies within Alibaba.

“During November, Fastbase created two million accounts for companies selling on Alibaba.com. These companies will be able to access new leads looking for their products online. We have great expectations for the Chinese market and are already considering to build a joint venture that will help support the enormous market in Asia,” states Rasmus Refer, CEO of Fastbase.com

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These businesses will be able to find even more leads worldwide with the launch of the InMarket Leads software developed by Fastbase. In addition to being able to tell which companies are visiting a website, Fastbase’s new InMarket Leads software can now tell companies which businesses are searching on Google for their products or services.

Refer continues, “Jack Ma (founder of Alibaba.com) and I were some of the first pioneers in business portals and search engines back in the late 90s. We gradually learned the customers in that market very well. While Jack focused on e-commerce, I chose search, web analytics, and lead generation as my focus. I now hope that Fastbase can help bring value to all the companies that use Alibaba as a sales channel, and at the same time, it can lift global lead generation to new heights.”

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Fastbase’s new software not only discloses information on over 130 million companies that are searching on Google everyday, but also lists the companies that are visiting a business’s website. This feature is great for companies to now view leads worldwide that are searching for their product or service in almost real-time.

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Dentsu Aegis Network Announces the Acquisition of Namics AG

Dentsu Aegis Network Announces the Acquisition of Namics AG

Namics Will Join Merkle Expanding Its Capability and Geographic Footprint in EMEA

Dentsu Aegis Network announces that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’.

“I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

Namics’ digital experience, creative and service design expertise complements Merkle’s already significant customer experience (CX) and marketing technology practice in the region. An important step in Merkle’s strategy to increase its global footprint, it provides further scale and depth to Merkle’s people-based marketing capabilities, in particular in the areas of business transformation strategy, digital consulting and technology implementation across Adobe Experience Cloud, Sitecore, Salesforce and SAP and other leading technology partners.

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All Namics‘ 550 digital specialists based in Frankfurt, Hamburg, Munich, St. Gallen, Zurich and Belgrade will join Merkle, bringing its EMEA regional employee numbers to over 2000. Founded in 1995, Namics provides strategic consulting, concept development and creative, as well as technical implementation, with a strong focus on user experience. Its clients include ABB, Credit Suisse, Migros, Swiss Life, UBS, and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.

Giulio Malegori, CEO, Dentsu Aegis EMEA, said: “I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

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Michael Komasinski, president, Merkle EMEA, said: “This acquisition provides important scale to our business in EMEA, adding new markets and an established service offering that fits perfectly with our existing marketing technology and CX practice. With an enviable client base and a shared vision, Namics accelerates our strategy to extend Merkle’s people-based marketing capabilities across EMEA.”

Bernd Schopp, CEO Namics, said: “Becoming part of Merkle and Dentsu Aegis Network is a fantastic opportunity for Namics as we have a shared vision of helping clients become winners in digital transformation. Our customer advocacy approach to delivering digital marketing, communication and commerce solutions will be further strengthened by Merkle’s data, analytics and CRM capabilities. This is an incredibly compelling offer to our clients. We are excited about the opportunities this move provides.”

Merkle is a leading, data-driven, technology enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

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Dentsu Aegis Network Acquires B2B International

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World’s Largest Specialist B2B Agency Network

Dentsu Aegis Network announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.

Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world’s largest blue-chip companies including Stanley Black & Decker, BASF, E.ON and Shell. It has carried out more than 3,000 B2B market research projects across every continent and every industry vertical gaining powerful cross-industry experience.

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The addition of B2B International further enhances gyro’s offering to create ideas that are humanly-relevant for its global roster of clients, which includes HP, Vodafone, Danone, eBay and Google. The agency, which launched in 1981 and was acquired by Dentsu Aegis Network in 2016, has 17 offices worldwide and is headquartered in New York.

This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network.

Christoph Becker, Global CEO & CCO, gyro, said “gyro’s strategy is to offer the most modern and full service B2B solutions for our clients globally. Our existing, full service offering blends creative excellence and a unique understanding of how business decisions makers behave, with deep data resources focused on B2B. By joining forces with B2B International, the world’s leading provider of B2B market research, we will accelerate gyro’s goal to lead the reinvention of B2B marketing. I couldn’t be more happy to have this world class talent and new friends acting as one to deliver the most humanly relevant ideas and experiences.”

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Julia Cupman, President of Research, North America, B2B Internationalsaid: “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector. We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”

B2B International, whose UK-based clients include Wolseley, Yodel, Celesio, and Kingspan, will remain headquartered in the UK, with offices in London and Manchester, and operate under the brand, B2B International – a gyro company.

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