Sales & Marketing

Sales & Marketing

Martech Company Quad Welcomes Sales & Marketing Executive

Former Nielsen Senior Vice President Julie Currie Joins Quad as Executive Vice President & Chief Revenue Officer

Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”) today announced that Julie Currie has joined the Company as its new Executive Vice President & Chief Revenue Officer. Currie succeeds Renee Badura, Executive Vice President of Sales & Marketing, who will be retiring after 34 years of service to the Company.

Currie brings a wealth of marketing, retail, and CPG client services knowledge to Quad, a marketing solutions partner with a unique integrated service platform that helps clients reduce the complexity of working with multiple agency partners, increase content workflow efficiencies, and improve the effectiveness of their overall marketing spend. Currie’s experience leading organizational change and transformation, and her keen understanding of data and analytics, will provide immeasurable value to Quad and its clientele.

Currie spent 25 years at The Nielsen Company, where she ultimately served as Senior Vice President of Global Retail Product Leadership, leading the company’s strategic transition from a product-selling organization to strategic solutions one, and grew its revenue by double digits. Her clients included Walmart, The Kraft Heinz Company, Procter & Gamble and Miller Brewing Company.

Most recently, Currie served as a principal consultant for FCM, a consultancy where she worked with clients on strategies for achieving company growth, optimizing operational performance, and cultivating corporate sustainability.

“We are confident that Julie’s experience and expertise will help accelerate our transformation as a marketing solutions partner,” said Joel Quadracci, Quad Chairman, President & CEO. “She is a strong leader who has orchestrated transformation strategies for product expansion and business development as well as ongoing client management. Her experience in marketing services for retail and CPG clients, along with her extensive data analytics background, will fortify our offering and open new avenues for growth. Already she has hit the ground running and will provide excellent vision and leadership for Quad.”

“Quad has distinguished itself as a marketing solutions powerhouse, providing a unique integrated offering that helps clients simplify their executional requirements to deliver campaigns more efficiently and effectively,” Currie said. “I am excited to join an industry innovator that has both deep roots and a desire to stretch and grow in new ways. This is a prized role that will allow me to apply my knowledge, innovate new solutions, and truly have an impact on the Company and its clients.”

In addition to her business acumen, Currie is a sought-after speaker and has been a featured presenter at industry events, including for the National Retail Federation. She also serves as an influential board member for the Boys & Girls Club of Lake County (Illinois).

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 Sales & Marketing

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner Sales & Marketing Conference 2018, Oct. 9-11, at the ARIA Las Vegas. More than 1,000 sales and marketing leaders will attend the event – focused on helping B2B professionals maximize their sales talent, overcome sales productivity and competitive challenges, and improve their sales enablement initiatives.

Among the salient obstacles sales organizations face today is how to get new reps ready – and keep them ready – to sell. The status quo isn’t working. In fact, for more than 60 percent of firms, sales onboarding programs are not meeting management expectations, according to the Sales Management Association.

Brainshark’s chief readiness officer, Jim Ninivaggi, will present a new methodology to help companies structure sales onboarding programs that foster knowledge retention, and improve reps’ time-to-productivity and results. Session details include:

Title: “The Agile Sales Onboarding Methodology: An Introduction”

When: Oct. 9, from 11:30 a.m. – 12:15 p.m. PDT

Highlights: Whether they’re blasted by the proverbial fire hose at boot camp, or learning as they go, sellers often get rushed into the field before they’re truly ready to sell – resulting in lost deals, damage to the brand, and frustration for both buyers and sellers. Ninivaggi will describe a fresh and effective approach, which he recently detailed in a Forbesarticle. Borrowing from agile software development principles (no coding involved!), sales organizations can create onboarding programs that are flexible and responsive, and enable reps to achieve key milestones quickly – so they’re ready to close more deals. Ninivaggi will also discuss how technology can help power and measure the agile onboarding process.

“Sales onboarding is typically the top priority for any sales enablement leader – but for far too long, the programs haven’t driven the desired results,” Ninivaggi said. “It’s time for a change, and there are terrific parallels between what works in software development and in sales onboarding. With agile sales onboarding, reps develop skills – mapped chronologically to key activities – and companies can measure what matters. The result is a better-trained sales force that’s maximally prepared to capitalize on all buyer interactions.”

Brainshark Demonstrations
At the Gartner Sales & Marketing Conference, Brainshark will also demonstrate its full suite of award-winning sales readiness solutions from booth #209. Recently named “Best Sales Enablement Software for Enterprises” in the inaugural MarTech Breakthrough Awards, Brainshark provides solutions for sales content authoring, training, coachingand more. Attendees can also see, in action, Brainshark’s new Machine Analysis offering – an artificial intelligence (AI)-powered engine that improves sales coaching and earned a gold Stevie® Award in The 2018 International Business Awards®.

For more information on Brainshark’s acclaimed sales readiness solutions, please see www.brainshark.com.

To learn more about how to ramp up reps – faster and better – with an agile approach to sales onboarding, please see:

About Brainshark 
Brainshark sales readiness software equips businesses with the training, coaching and content needed to prepare salespeople when, where and how they work. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily, and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

Media Contact:
Brendan Cournoyer
Email: press@brainshark.com 
Phone: 781.370.8255

SOURCE Brainshark, Inc.

Related Links

https://www.brainshark.com

SOURCE URL : https://www.prnewswire.com/news-releases/brainshark-to-present-new-sales-onboarding-strategies-at-gartner-sales–marketing-conference-2018-300709612.html

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 Sales & Marketing

LeadMD & Drift Reveal Surprising Findings with Sales & Marketing

Joint research gives business leaders actionable insights into alignment creation and performance impact

LeadMD, the world’s leading performance marketing consultancy, today announces the results of its Sales & Marketing Alignment Report (SMAR). The report was conducted in partnership with the leading conversational marketing platform Drift and leveraged hundreds of executives’ feedback in order to produce a study focused on quantifying the term “sales and marketing alignment” and distilling the concept down into actionable tactics.

The report provides insight into the actions, techniques and tactics used by high performing and highly aligned sales and marketing teams versus low performing teams. The research consisted of two cohorts, one in sales and one in marketing. Each cohort consisted of 350 senior to C-level professionals of companies with a minimum annual revenue of $25 million. The findings are notable and lend insight into this previously nebulous concept.

“We hear all the time about sales and marketing alignment, but there hasn’t yet been a universal definition around it or a clear conclusion as to whether it truly impacts business outcomes,” says Justin Gray, CEO of LeadMD. “After conducting this survey, we can say with certainty that sales and marketing alignment – real alignment around the right things, like the customer – absolutely does improve business outcomes. We were also surprised by some of our findings as they refute a lot of the so-called ‘best practices’ which have become prevalent in B2B. Now we have a baseline we can benchmark against annually, to continue to learn more about the role alignment plays in revenue growth, and how businesses should be executing in order to be successful.”

The report introduces two success vectors which are irrefutable: Pipeline Creation and Revenue Performance. By comparing alignment perceptions, activities and tactics against these performance vectors, the results are anchored in real tangible outcomes. As a result, LeadMD is announcing a new index called the Sales and Marketing Alignment Index (SMAX). This index is also now available to the market at large as a means of continuing data collection; with the output serving as an actionable roadmap for businesses that desire to achieve alignment in their go-to-market teams.

The research found that leaders in sales and marketing alignment shared six primary focuses that fall into two categories:

  1. Customer Centricity – By setting key performance indicators (KPIs) around customer retention/satisfaction and new bookings, and performing joint customer visits, the top performers’ sales and marketing teams all united around the customer first.
  2. Internal Alignment – The leaders in interdepartmental alignment also devoted significant effort to creating and maintaining shared goals and outputs. They prioritized physical proximity between sales and marketing teams and engaged in joint storytelling, joint in-person strategy & planning sessions and joint budgeting & hiring.

Conversely, laggards in sales and marketing alignment repeatedly demonstrated two behaviors:

  1. They didn’t share technology and its underlying data.
  2. Their KPIs were not customer-centric.

“While many sales and marketing teams believe their teams are aligned, our data proves otherwise,” says Mark Kilens, VP of Content and Community at Drift. “Bringing this to light is the first step in ensuring true alignment, and I’m excited to see what publishing these findings can do to help.”

Surprisingly, the construction industry led the pack in sales and marketing alignment, while less surprisingly, healthcare lagged at the back of the pack.

This survey ultimately exposed a few final takeaways:

  • Alignment perception is unreliable – and alignment itself shouldn’t be the goal; tangible results should be. (i.e. performance in both pipeline creation and revenue conversion)
  • Effective alignment focuses both on the customer and intentional internal collaboration

To learn more about what constitutes true sales and marketing alignment, and how to use it to your business’ advantage, download the full report.

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 Sales & Marketing

Premiere Digital Expands Sales & Marketing Team and Hires EMEA Exec for Global Business

The LA-based Media Services, Distribution and Technology Solutions Company hires a number of seasoned media execs and builds out Growth and Support teams as digital media consumption continues to be on the rise.

Premiere Digital, the media services, distribution and technology solutions company officially announced today, the expansion of the organization in Sales & Marketing and emergence into the UK. Seasoned industry executives have been hired to grow, market and build the company on a global basis. Michele Edelman has been hired as Head of Growth; Jeff Goldman, US-based has been promoted to SVP of Growth and Development and Abigail Hughes has been hired in the UK and will be overseeing the EMEA as VP of Growth.

Michele Edelman is an experienced sales and marketing professional with over 20 years in the Digital Media Distribution and Entertainment industry. She has been involved in ground-breaking initiatives that shaped the digital landscape and drove rapid growth at a global level. In her newly created sales and marketing role, Michele is responsible for the company’s mission and vision as well as positioning them for the ongoing future of digital distribution and media services. She will execute and contribute to leveraging the company’s core competencies driven around their successful media services, distribution, and supply chain SaaS tools and technology, STOREFRONT and PDX. Michele joins Premiere Digital from Vubiquity. Prior to this, she was a long-time executive at Warner Bros. in Home Entertainment and Digital Distribution. Edelman will oversee the Sales and Marketing teams and report directly to Steve Rosenberg, Chief Commercial Officer.

Jeff Goldman has been in television and film sales for over 10 years, most recently with 3 Ball Entertainment as Chief Business Officer, and Eyeworks, now a part of WB International Television, where he rose to Managing Director responsible for multiple business tracks. Jeff’s knowledge and experience in IP, Rights, Distribution and Marketing made him the perfect fit to oversee all the 16 Eyeworks International territories. Jeff ‘knows’ television and thrives in the day-to-day deal-making with content owners and digital video platforms of all sizes. Whether it be standard distribution or strategic aggregations deals that offer the ability to earn revenue outside traditional models, Jeff is industrious. Prior to his TV sales days, he spent some time at William Morris in the Scripted TV department.

Abigail Hughes demonstrates the strides Premiere Digital is taking into global expansion with her addition as VP of Growth, EMEA. Abigail is a well-respected global supply chain and operations expert with significant experience at top entertainment companies, working with Sales teams and customers to optimize end-to-end content distribution. Her career includes BBC Studios, Sony Pictures Entertainment and Endemol Shine. In this newly created position, she will lead Premiere Digital’s global expansion in Europe, working from Cambridge, England, one of the world’s most important technology centers.

“Knowing our products were well received in the market with customers was our priority, so Premiere has been on the ‘silent’ rise. Now is the right time to expand the organization and make this announcement. I want to congratulate everyone stepping in and taking on new roles,” said CEO Mark Lazar.

“With the rapid growth of our supply chain products, we realized a world-class team to develop, market and sell them on a global scale is what we needed,” said CCO, Steve Rosenberg. “We’ve brought together collective knowledge and years of combined experience into one place, and I’m excited for what comes next.”

The addition of these seasoned executives will position Premiere Digital at a significant advantage during this time of growth and transformation for the company as it remains on the forefront of product innovation and digital distribution.

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 Sales & Marketing

Rackspace & Google Cloud deliver retail sales & marketing efficiency

ackspace Technology™ (NASDAQ:RXT) has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm’s digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales transactions.

Eagle Eye AIR powers some of the world’s largest customer loyalty and marketing promotion programmes. The platform integrates several business management and sales systems to help retailers deploy hyper-personalized campaigns to drive customer acquisition and retention.

The expanded relationship between Eagle Eye and Rackspace Technology comes at a time when retail is under great pressure due to the global COVID-19 pandemic. The ability to manage promotions during the pandemic has been critical to Eagle Eye’s support of retailers, especially during times of panic buying and stock level depletion, when it was important that promotions didn’t exacerbate the problem.

Rackspace Technology expertise and management allowed Eagle Eye to quickly migrate to Google Cloud. From there, Eagle Eye enabled retailers to oversee and manage their promotions in real time. In addition, Eagle Eye has adopted a more cloud native IT model, adding Google BigQuery and Datastore to its current cloud environment. As a result, Eagle Eye reports higher up time, availability and response times, leading to a 40% decrease in support calls.

As a leading global multicloud expert, serving customers in 120 countries worldwide, Rackspace Technology has supported Eagle Eye’s ambitions for international growth. Rackspace Technology is able to provide identical capabilities, technology and availability in all markets where it operates, providing Eagle Eye with a consistent user experience. Eagle Eye recently won its first United States client, Southeastern Grocers, along with a retailer in New Zealand, which were both deployed rapidly due to the ability to automate the build of cloud environments, providing consistency in user experience globally.

“It’s never been more important for retailers to use technology solutions such as Eagle Eye AIR to delight their customers and to foster loyalty. Thanks to Rackspace Technology, we migrated our platform to Google Cloud in a matter of months rather than years and have increased our global footprint dramatically saving us millions of pounds in our ambition to become cloud native,” said Steve Rothwell, Founder and CTO, Eagle Eye. “We no longer need to manage hardware and data centres and so have embraced the world of DevOps and agile platform management to run a truly 24/7 global operations.”

“During the global pandemic businesses are putting their resources under a microscope, which is accelerating the need for digital transformations. Retailers are facing heightened pressure to deliver compelling digital experiences, and to do that they are turning to providers like Google Cloud,” said Mahesh Desai, Chief Relationship Officer, Rackspace Technology. “Our cloud expertise has enabled Eagle Eye to keep its focus on its customers whilst we accelerate their cloud journey.”

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ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain

Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies.

The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service its customers across multiple verticals to achieve their goals.

Speaking about the acquisition, Anshul Jain, Director and Chief Executive Officer, ABSYZ, said, “When you combine Youngsoft’s global scale and reach with ABSYZ’s core Salesforce.com expertise, and best-in-class team, brand, and partners, the result is a formidable force in the industry. Besides the Salesforce.com platform, ABSYZ had already started working on Digital, Mobility, AI and Blockchain in 2018 and with this acquisition, we get to leverage deep expertise from Youngsoft in these areas. We are also super excited that now team-ABSYZ can boast of industry leaders as mentors.”

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Established in 2011, ABSYZ is headquartered in Hyderabad, India with offices in San Francisco, US and Bangalore, India and has nearly 120 employees worldwide. ABSYZ is a trusted service provider to some of the world’s leading companies, including Fortune 500 companies.

Adding their views, James Haveman, Director (former Director for Michigan Department of Community Health), Youngsoft; Paul Boyer, Board Advisor, Youngsoft and Vice Chairman Emeritus of Meijer Inc.; and Stephen Pickett, Director, Youngsoft, said, “The Board is pleased to welcome ABSYZ to the Youngsoft family. This acquisition adds to the latter’s talent, product, and professional strengths both domestically and internationally. Many of the greatest technological successes have emanated from the joining of two strong partners. We are sure to achieve milestones through this partnership as well.”

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Commenting on the progress of the company, Balesh Lakshminarayanan, Director and CTO, ABSYZ, said, “As we inch closer to a new decade, the challenges and opportunities ahead of us are phenomenal. We are glad to have kept pace with the technological trends and will continue to deliver value consulting to our customers. ABSYZ has grown exponentially in the past few years. Going from a very humble beginning from an apartment in Hyderabad to an 8,000-square-feet office in the central IT hub of Hyderabad was a roller coaster ride. This journey wouldn’t have been possible without the support of our customers, partners, and our teams dedication and passion towards salesforce. I extend heartfelt gratitude and thanks to everyone involved.”

“Youngsoft is happy to welcome the incredible and talented team from ABSYZ to the Salesforce family. A majority of our North American clients are looking to expand on the flexibility and efficiency of the Saleforce.com platform and a trusted solution and implementation partner. This is a very strategic move to achieve growth and serve our clients,” said Rupesh Srivastava, President and CEO, Youngsoft.

The acquisition is subject to customary closing conditions and regulatory approvals and is expected to be closed in the first quarter of 2019. NNV Satish & Co acted as financial advisors to ABSYZ during the process.

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Ve Global Make First Major Acquisition as Company Continues to Grow
 Sales & Marketing

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business.

The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering.

The deal, which is a combination of equity and funding, sees Ve become the majority shareholder in Divvit and will significantly strengthen the company’s position in the $2billion/year global ecommerce analytics market. Divvit will continue to operate primarily from its Lund base in Sweden, with service to existing clients unaffected.

Divvit’s current workforce of 9 will work alongside Ve’s 385+ staff to add an important additional service layer to its catalogue of over 4,000 clients worldwide.

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This is the first of many strategic acquisitions to be made by Ve under the leadership of ambitious CEO David Marrinan-Hayes, as the company looks to build out its marketing and advertising technology stack – which operates from discovery through to purchase – while expanding its global brand and footprint.

Last year Ve Global launched a worldwide recruitment drive to nurture new business opportunities with 50 new hires in 18 markets. This includes senior appointments such as expert digital executive, Charles Delamain, as its new COO to take the company successfully through to the next exciting stage of its development.

The business will also take a new suite of solutions to market throughout 2019, including a new iteration of ‘Digital Assistant’ – Ve’s flagship ads to on-site engagement platform.

Divvit was founded in 2015 by founder and current CEO David Linell and the platform currently tracks customer engagements online to identify the most effective digital marketing channels for over 350 online brands.

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Once fully integrated with Ve, the platform will be the first realistically-priced data-driven attribution and insights solution in the market as well as one of the world’s largest attribution platforms by transaction volume and by number of events tracked.

Ve Global CEO David Marrinan-Hayes said: “Data lies at the heart of Ve’s next stage of growth and is key in realising our vision to personalise online experiences at scale for an audience of one.

“Adding Divvit’s data insights to Ve’s growing digital infrastructure will enable us to increase transparency across the sales funnel, providing our clients with a greater understanding of a customer’s propensity to buy while enhancing their ability to drive up ROI from under-performing marketing channels.

“For the consumer, it simply translates into better experiences at the digital touchpoints they value the most.

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“More broadly speaking, as our first acquisition this is a big landmark in the Ve Global story. I’m looking forward to welcoming Divvit’s technology and the invaluable insight their team of AI, data science, and revenue attribution experts will bring.”

Divvit founder and CEO David Linell said: “Revenue attribution to marketing channels and solutions is a critical challenge in the sector.

“For too long now, online merchants have been impeded in their ability to place real value on the digital touchpoints they use to drive sales because they lack the data-driven insights needed to properly attribute a sale across all touchpoints.

“Not only will Divvit’s integration into Ve’s unified solution solve this, the solution will be significantly cheaper than market alternatives such as Google 360 (approximately 90%).

“I’m excited about Divvit’s role within Ve, offering merchants a next generation customer and ecommerce platform to drive meaningful insight and significant revenues.”

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Uberall Study 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores Near Me
 Sales & Marketing

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season

Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’ preferences and behaviour over the holiday season to date.

Three-quarters of UK shoppers have conducted a ‘near me’ holiday search

Seventy-five percent of the UK shoppers included in the poll said they have already used a ‘near me’ search from their mobile device over the holiday season, or believe they will before the New Year.

These types of search were even more prevalent in the US where 83 percent of shoppers indicated they have already searched – or intend to search – ‘near me’ this holiday period.

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“Christmas shoppers are searching for stores and items ‘on the fly’, using their smartphones to research options in their immediate vicinity,” said Daniel Mathew, vice president, UK at Uberall. “The popularity of ‘near me’ searches amongst British shoppers presents a fantastic opportunity for brands to entice more customers. If retailers can ensure their branches show up in these local searches, they can attract more shoppers to their doors and take more money through their tills during this crucial holiday season.”

Almost two-thirds of UK Christmas shoppers searching for restaurants ‘near me’

Almost two-thirds (66 percent) of the UK respondents said they were also likely to conduct a ‘near me’ search for local fast-food outlets and restaurants while out Christmas shopping. In the US the figure was even higher, at 77 percent.

When asked how likely a shopper was to conduct a ‘near me’ search for the nearest bank or cash machine/ATM while shopping this holiday period, 46 percent of UK shoppers said they would (54 percent in the US).

“Christmas shopping has a ripple effect on other local businesses, particularly restaurants and banks. These businesses can also benefit from the proliferation of ‘near me’ searches. Much like with retailers, if they can make sure their details appear at or close to the top of local search results, they can drum up extra custom.”

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Brits more likely to buy directly from via their smartphone

When UK shoppers were asked how they would use their smartphones to help them shop during this Christmas, the top 5 responses were:

·         82 percent said they would buy an item directly via their mobile device

·         80 percent would use their phone to compare prices

·         74 percent would research products on their phone

·         71 percent would use their device to check opening times

·         48 percent would use their phone to search for coupons, offers and deals

“The UK public’s love affair with their mobile phones seems to get stronger every year,” said Mathew. “Whether it’s finding stores, buying gifts, comparing prices or sniffing out bargains, it all happens over mobile. Physical stores that nail their mobile strategies will be best placed to attract customers this holiday season and well into the future.”

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Just 26 percent of UK shoppers have left an online review of a store this Christmas

While UK consumers are keen to use their phones to look for information and inspiration, they are not as enthusiastic about leaving reviews that could be useful for their fellow shoppers.

The study found that slightly over a quarter (26 percent) of UK shoppers have left a review of a shop across sites such as Yelp, Facebook, Google, Foursquare, Instagram and others. US consumers are slightly more likely to share their opinions online, with 30 percent stating they had left a review.

“These low engagement figures could be a slight cause for concern for the UK high street,” continued Mathew. “Online reviews have a major influence on prospective customers; indeed, Moz estimates that 68 percent of customers admit that reviews make a difference to their purchasing decisions. Brands need to find ways to encourage their existing customers to share their experience online. Rather than leaving this to chance, this should be formalised in their overall marketing strategies.”

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AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data
 B2B Data, News, Sales & Marketing

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales

AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment, AdStage Join enables paid marketing campaigns to align with sales goals. AdStage Join launches December 4, 2018.

3Q Digital’s CEO, David Rodnitzky stated, “Optimizing paid marketing campaigns based on sales data was a painful challenge until AdStage Join. We can now automate the connection of ad data to Salesforce, saving us countless hours in spreadsheets, and providing us with critical information that we can put to use for our clients immediately.”

Marketers often optimize paid campaigns on top-of-the-funnel metrics, but the vast majority of those interactions don’t result in paying customers. The lead generation marketers who do want to incorporate sales data often turn to spreadsheets. But using spreadsheets for large data sets is time-consuming, error-prone, and requires manual updating.

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Mandy Fitzberger, Director of Paid Media at Atypical Digital, stated, “Shortening the path to bottom line impact from paid marketing efforts with AdStage Join is a huge win for our clients as well as for us as an agency.”

Used with AdStage’s other products, Join aims to fundamentally change the way marketers analyze and optimize ad campaigns. AdStage has hundreds of B2B/lead generation paid marketers using its platform.

“If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.

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