Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It’s crucial to be able to do so anytime, from anywhere. That’s why Intentwise is delighted to announce the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand account audit.
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With the Intentwise mobile app, advertisers can quickly access critical metrics across multiple accounts, view trends over various time ranges, track the biggest movers at campaign, keyword, or product level, and scan budget pacing charts. The app’s Academy section, which has simple, actionable tips for optimizing ads, is continuously refreshed and updated as Amazon makes changes to its platform. Finally, advertisers can initiate account audits directly from the app, activating our customer success team to produce a report of missed opportunities and best practices that can improve the account’s performance.
“The Intentwise mobile app is a fantastic tool to get your Amazon advertising performance snapshot. It’s intuitive and presents the most important information in an easy-to-consume way,” said Keah Kalantari of Friction Labs, an Amazon seller in the outdoor sports category. “I use it to monitor performance and to get a quick sense of what is changing in our account. The advertising ecosystem on Amazon seems to shift every day, and the Intentwise app is a great way to stay on top of it.”
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“A typical advertiser or agency is juggling many — maybe too many — things at once. Our mission is to make their lives easier. The launch of our mobile app, which helps them quickly and easily track advertising performance, is a big step in that direction,” said Raghu Kashyap, co-founder, and CTO of Intentwise.