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Salesforce Named #1 CRM Provider for Seventh Consecutive Year

Salesforce, the global leader in CRM, announced that for the seventh consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor.

Salesforce State of Marketing 2020 Says Marketing Innovation is the Top Priority

In fact, Salesforce increased its market share in 2019 by more percentage points than the rest of the top 13 CRM vendors combined. Additionally, the report names Salesforce as the market share leader in sales applications, customer service applications, and marketing applications.

“Every industry, company, and organization is facing a digital imperative and adapting their business models to the new reality,” said Bret Taylor, President, and COO, Salesforce. “The latest IDC numbers underscore how companies are increasingly turning to Salesforce to help them digitally transform and deliver connected customer experiences.”

LinkedIn integrates its CRM with Salesforce and Microsoft Dynamics

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Britta Meyer Rock Joins Claris as New VP of Marketing

Claris International Inc., the Apple subsidiary known for its leading low-code development platform, expands its executive team by welcoming Britta Meyer Rock as its new VP of Marketing.

Automation and Campaign Management Tools – Priorities for MarTech Teams

Britta will lead all aspects of Clari’s marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management.

“We couldn’t ask for a more accomplished marketing leader to join our organization,” said Claris CEO Brad Freitag. “The energy and intelligence Britta brings to all of her work will be a huge boost to an already stellar marketing team. Whether she’s highlighting amazing modern apps developed by our community, bringing more developers into Claris Connect, or cementing our leadership position in the rapidly expanding low-code market, Britta’s skills are going to complement those of the leadership team, and bolster customer commitment.”

Customer Experience – 74% of Consumers Likely to Buy Based on their CX

Britta joins Claris from WageWorks where she previously served as CMO and played a pivotal role in furthering the company’s brand presence, increasing market share, and supporting sales to drive revenue growth. Britta also brings more than twenty years of leadership experience in marketing, holding executive positions at companies that specialize in social technologies and enterprise software as a service (SaaS).

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North 6th Agency Announces Strategic Venture With Award-Winning Integrated Marketing Firm Magnetik

North 6th Agency (N6A), The Outcome Relations Agency™, announced that it has entered into a strategic venture with integrated marketing firm Magnetik™.

Advertising and Branding – Firms Should Have a Story to Tell to Create Brand Recognition

Since 2006, Magnetik has established itself as a premier integrated marketing agency based in New York City. Combining cutting-edge technology, award-winning creative, and strategic best practices, Magnetik has serviced more than 100 brands across all categories, including disruptive start-ups and global enterprise brands, such as Akamai, NBC Universal, and Tommy Hilfiger USA.

N6A will be integrating Magnetik’s suite of services into its Outcome Relations™ offering for clients, which combines earned media, amplification, and KPI alignment to support the specific business outcomes of CMOs, CEOs, and brand marketers.

Through the venture, N6A will now offer the following services to enable clients to amplify their Outcome Relations™ campaigns:

  • Creative and Design Services
  • Digital Advertising
  • Email Marketing
  • SEO and SEM
  • Web Development

“Magnetik’s suite of digital offerings serves an important purpose in enabling brands to amplify the power of credibility assets to drive specific business outcomes,” said Matt Rizzetta, CEO of N6A. “We look forward to servicing our customers with even greater impact and with a tireless commitment to driving their business outcomes as a result of this partnership.”

Contextual Advertising – It Works Even In the Era of AI

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Pegasus Residential partners with REPLI to streamline internal marketing efforts by offering a full suite of digital marketing solutions

Pegasus Residential, a Top 50 Multifamily operator, has partnered with REPLI to offer streamlined digital marketing solutions to their properties across the Southeast, Texas, and Virginia. REPLI, a prop-tech company headquartered near Atlanta, offers custom software solutions exclusively for multifamily properties, supported by their in-house digital agency.

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Both Pegasus Residential and REPLI understand the need to offer flexible digital marketing solutions for any owner, asset type, or budget. With REPLI as a partner, Pegasus is now able to offer industry-leading digital marketing services, such as PPC and social ads management, full-stack SEO, photography and videography services, and the best-in-class websites. These services are implemented through customizable packages addressing the complex needs of multifamily owners.

“I began working with REPLI in the very beginning and have watched them grow into the industry-leading platform they are today. They are nimble and can accommodate any request or timeline I give them, and better yet the finished product far exceeds my expectations. Their products, performance, and communication is second to none. I am so happy to call them a Pegasus partner!” – Devin Harvey, Director of Marketing Projects, Pegasus Residential.

The IT Marketers Need to Upgrade Digitally to Effectively Contribute to Decision-Making

By partnering with REPLI, ownership groups have direct access to the most strategic, innovative, and best-performing digital marketing solutions in the industry. Specialized in building custom integrations and solutions specifically for multifamily, REPLI’s exclusive service offerings demonstrate a measurable increase in owner and property value.

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Amazon Marketplace Leaders Buy Box Experts and Egility Announce Acquisition

Two leaders in the Amazon performance marketing agency space, Buy Box Experts (Lindon, UT) and Egility (Pleasant Grove, UT), announce the completion of an acquisition that will provide an unprecedented level of expertise to brands looking to control and grow on the Amazon Marketplace. Buy Box Experts will continue to be headquartered in Lindon, Utah.

Amazon to win Big in the Retail Economy Post COVID-19

Joseph Hansen, CEO of Buy Box Experts, will continue to lead the newly combined company as CEO. Hansen brings years of digital marketing experience and success to this space. Prior to Buy Box Experts, Hansen founded and sold five companies. In 2015, Hansen and Buy Box Experts partner James Thomson, Ph.D., co-founded the PROSPER Show, where together they grew the business from a two-person startup into the largest US-based educational conference for Amazon Sellers. They successfully sold the company to Emerald Expositions at the end of 2017.

According to Hansen: “With the acquisition of Egility, our leadership team has become more diverse and gained additional experience and best-in-class expertise. We are now equipped to easily scale with sellers of all sizes, providing them with the strategic and tactical services brands need to thrive on the Amazon channel. This acquisition reinforces our strategy to first educate and consult with our brand partners, and then develop and implement cutting-edge holistic services that allow them to grow profitably and navigate the complexity of the Amazon marketplace.”

The Egility team will bring a robust Amazon advertising skillset to Buy Box Experts, LLC, as well as additional resources for listing optimization.

“Since Egility’s launch in 2015, we have successfully scaled our product offering and capitalized on a host of opportunities that helped establish Egility as a leader in the Amazon space,” added Liz Adamson, Egility’s founder, and CEO, who will take over as VP of Account Management in the new company. “Joining forces with Buy Box Experts brings additional value to our clients, and together we are elevating industry standards and innovating the Amazon agency space in ways that have never been done before.”

Digital Marketing Remains the Only Hope of B2B Marketers with Coronavirus Taking Over

The new company will have over 115 employees—including nearly 20 formerly employed at Amazon—along with direct experience managing more than 1,000 third-party sellers and first-party brands on Amazon. Buy Box Experts will serve a broad client base of brands, from those just getting started selling on Amazon to more sophisticated enterprise brands with complicated advertising needs and significant product catalogs.

Buy Box Experts, LLC will harness its deep knowledge and experience serving brands through its suite of performance marketing services, which include strategic advisory consulting, growth-based advertising, product listing optimization, and 1P/3P account management on the Amazon channel.

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OMNICOMMANDER Expands Translation Services and Launches French Version of Community Credit Union Website

OMNICOMMANDER, a financial technology firm specializing in website design, branding, and marketing for credit unions, launches the newest offering of their custom website service as their French translation site goes live.

Marketing Automation- A Critical Tool for B2B Marketers

OMNICOMMANDER designs and produces fully custom websites and marketing solutions specifically for credit unions. As such, each website is tailored to meet the unique needs and desires of their clients based on the community in which a credit union is located. OMNICOMMANDER previously executed this vision for Community Credit Union’s new website and continued the project by building a mirror-image of the site in French to better meet the needs of its members. The website can be switched between viewing in English and in French with a simple click of a toggle button, which is a superior member experience over services such as online translation software.

Community Credit Union’s location in Maine has seen a growth in its community of African immigrants, which has led to the need to provide their services in French. Embracing their neighbors in their native language enables them to easily read and process necessary documents to join the credit union or take advantage of services offered.

More than half of all Marketers Focus on Hyper-Personalization via Email

OMNICOMMANDER kicked off 2020 by celebrating its third year in business and has separated itself from the industry by continuing to expand what can be done for a credit union’s digital presence. Since inception, the company has focused on a more inclusive experience by leading the way following ADA compliance and accessibility guidelines. OMNICOMMANDER’s next step in making a more accessible internet was offering Spanish translated sites, and this newest site may be the first American credit union site in French.

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Springbot Helps Merchants Stay Connected with Loyal Customers through an Integration with Smile.io

Springbot, a data-driven marketing platform for eCommerce retailers, today announced a new integration with Smile.io, the world’s largest reward program provider, that gives Springbot merchants easy access to valuable customer loyalty data within their platform.

The IT Marketers Need to Upgrade Digitally to Effectively Contribute to Decision-Making

Loyalty programs are a popular way to increase engagement with existing customers as well as attract new customers, particularly for small and mid-sized merchants. In an ongoing environment where digital commerce continues to accelerate, now more than ever brands are looking for ways to connect with their consumers.

Springbot customers now have a way to pull valuable loyalty program data into the company’s platform to create customized marketing. Additionally, marketers will be able to view those unique marketing campaigns results and segment customers by loyalty status or point balance to further engage offers or new products. Loyalty points will be available as segments for targeting as well as dynamic tags within email campaigns. Marketers can include a customer’s specific loyalty program points or referral URLs in emails to provide a more customized experience. And, marketers can also share customer activity data back with Smile.io so marketing engagement information can be used to grow loyalty points.

Data has become the Lifeblood of all Enterprises today

“Springbot is dedicated to providing the products and services that SMB retailers need to level the playing field,” said Erika Jolly Brookes, CMO of Springbot. “This integration with Smile.io gives our merchants a powerful new way to strengthen their customer relationships and use the resulting data within the system they already use to manage their marketing programs.”

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Copytesting Launches the First Data-Driven Copywriting Research Tool

Copytesting announces the launch of its new audience research tool to turn copywriting — the last stronghold of gut feeling and opinions in marketing — into a data-driven discipline.

Each year, companies spend millions on copywriting but have little insight into their performance. When companies try to improve their website copy, they don’t know which words and phrases resonate with the reader, which turn them off, and why.

CMOs Need to Remain Flexible to Adapt to the Changing Market Dynamics

That’s costly guesswork. “Copywriting is critical to how well websites perform in terms of sales,” says Peep Laja, Co-founder and CEO. “The problem is that existing analytics tools can’t offer any insight — there’s nothing like Copytesting out there.”

Copy testing gives businesses data on where their sales copy misses the mark, so they can fix it and increase sales. The tool recruits a panel of people who represent a business’s target audience. Panelists read the website copy, assess the clarity and relevance of the content, and answer specific research questions.

COVID-19 Crisis Leading B2B Marketers to Reevaluate Content

In a matter of hours, businesses get quantitative and qualitative data about their site copy — the essential, unclear, or uninteresting words and phrases. Sections that score especially high or low are marked as such; sections that don’t reach a threshold of statistical validity are marked average.

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