News

Uncategorised

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships

Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and monetization strategy. This strategy will also give publishers access to deep insights from on-site search, which highlight exactly what their audiences are looking for in real-time. This critical foresight will empower publishers to pre-empt trends before they even happen informing content creation, audience engagement strategies or new monetization streams on their own platforms.

In addition, Captify’s Publisher facing technology solutions such as voice, audio, and visual search tools will allow consumers to engage with publisher content however they dictate.

Also Read: LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

With the company averaging 100% year-over-year growth, and over 200% growth in US territory expansion, Paramasivam’s appointment highlights the momentum the company is experiencing as it continues to challenge Google and amass the highest quality of search data in the industry.

Prior to joining Captify, Paramasivam was Head of Data Acquisition & Partnerships at L’Oréal, the world’s largest cosmetics company. In this role, Paramasivan was responsible for efficient and ongoing data acquisition and partnerships strategy for ROI-driven consumer marketing across mass and luxury brands. Over the course of her career, she has also held positions as the Head of Audience Partnerships at MediaMath and has led up Audience Platform Implementation efforts at Yahoo! and Interclick prior to that.

Also Read: Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the US

“The role of data has changed. We’ve witnessed publishers, marketers and brands seeking data and insights that truly drive business outcomes, not just a story. Search and specifically, onsite search has the power to do that, ultimately creating a more relevant and valuable sitewide experience for the end consumer,” said Aruna Paramasivam, Global VP of Data & Publisher Partnerships at Captify. “As the largest global independent holder of consumer search data, Captify is in an incredibly unique position to leverage search to inform strategies that will attract eyeballs and engage audiences in today’s competitive climate. Over the coming months, I plan to build upon Captify’s already existing roster of premium publishers, and discover new ways to bring their data capabilities to the next level.”

“Over the past seven years, we have built robust relationships with top publishers across the world, gaining insight into their challenges and business objectives. Aruna has been at the forefront of the data industry, helping brands and publishers extract the true value from their data and will continue to do that for publishers with the most powerful dataset in advertising, onsite search. Captify’s solutions coupled with Aruna’s vision will set publishers up for a future they can control,” said Dominic Joseph, CEO & Co-founder at Captify. “This strategic hire will continue to propel Captify on its current growth trajectory, empowering brands and publishers globally to develop and execute strategies through Search Intelligence.”

Recommended Read: Lighter Capital Provides NinjaCat $1.1 Million

0 793
Research Reveals Employees Switch Apps Over 1,100 Times a Day
 B2B Data, News

Research Reveals Employees Switch Apps Over 1,100 Times a Day

Pega studies 5 million hours of desktop activity, finds “virtual swivel chair” effect can bring productivity to a standstill

 Pegasystems Inc. (NASDAQ: PEGA), the software company empowering digital transformation at the world’s leading enterprises, today announced new research that reveals how ineffective software and poor processes are hindering productivity for many workers. In a study of live desktop activity, the results showed employees are forced to switch between up to 35 job-critical applications nearly once a minute – or more than 1,100 times every day –  adding unnecessary complexity that reduces efficiency and frustrates workers.

Pega analyzed nearly 5 million hours of desktop activity of operational support employees – who primarily perform routine back office, data entry, or contact center tasks – at Global 2000 companies from January to September 2018. The data revealed two main areas blocking employees from achieving optimal productivity and job satisfaction:

Inefficient applications and processes: Businesses typically provide operational support workers with a number of ‘structured applications’ that are specifically designed to help them speed through core tasks with minimal typing and scrolling. However, the study found workers are saddled with too many of these disconnected apps, leading to poor processes, increased errors, and wasted actions that could otherwise be automated:

  • On average, workers perform 134 ‘copy and paste’ actions each day – highlighting how often employees must switch between applications using same data to complete a task.
  • Employees commit 845 keying errors per day or once out of every 14 key strokes, which shows the potential to automate more of their workflow to reduce manual mistakes.
  • Only 28 percent of active work time is spent in structured applications versus free-form software like spreadsheets or word processing apps, suggesting that structured applications aren’t adequate enough to do the job alone.

Read More: 5 Restaurant Marketing Hacks You Can Benefit From Today

Distractions from core work: From digital distractions to extraneous activities, there are many events over the course of the day that take workers’ attention away from productive tasks:

  • Workers check their email 10 times per hour, or once every six minutes, throughout the course of their day.
  • Employees spend 13 percent of their time in email, of which only 23 percent is spent on value-generating work.
  • People who work longer shifts typically make nine percent more errors than those on shorter shifts, demonstrating how attention spans drift over a long work day.

The study also reveals several other interesting dynamics, including:

  • Employees make the most mistakes on Tuesdays, which had 22 percent more errors per employee vs. Friday, the least error prone day of the week.
  • Error rates are 50 percent higher when working in unstructured applications such as email, the application where the most errors occur.
  • Workers multitasking between 30 applications or more in a single shift have a 28 percent higher error rate than those using fewer apps.

For more details on the study and to learn strategies for overcoming workplace inefficiencies and improving employee satisfaction through digital process automation, download the ebook ‘Demystifying the Desktop” at www.pega.com/demystifying-desktop.

Quotes & Commentary:

“Many organizations instinctively try to solve process issues and improve employee productivity by throwing more software at the problem without truly understanding the root cause of their inefficiencies,” said Don Schuerman, CTO, Pegasystems. “Business leaders must step back and analyze their business processes to ensure they enable employees to do their best work while providing customers with the best possible experience. By streamlining these processes and eliminating repetitive tasks, companies can give employees the right tools they need to succeed and be happier in their jobs.”

Read More: Why Marathon Clients Run Umbraco CMS

0 996
AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data
 B2B Data, News, Sales & Marketing

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales

AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment, AdStage Join enables paid marketing campaigns to align with sales goals. AdStage Join launches December 4, 2018.

3Q Digital’s CEO, David Rodnitzky stated, “Optimizing paid marketing campaigns based on sales data was a painful challenge until AdStage Join. We can now automate the connection of ad data to Salesforce, saving us countless hours in spreadsheets, and providing us with critical information that we can put to use for our clients immediately.”

Marketers often optimize paid campaigns on top-of-the-funnel metrics, but the vast majority of those interactions don’t result in paying customers. The lead generation marketers who do want to incorporate sales data often turn to spreadsheets. But using spreadsheets for large data sets is time-consuming, error-prone, and requires manual updating.

Also Read: 20 Hot Brands on the Social Media Monitoring Radar – Part II

Mandy Fitzberger, Director of Paid Media at Atypical Digital, stated, “Shortening the path to bottom line impact from paid marketing efforts with AdStage Join is a huge win for our clients as well as for us as an agency.”

Used with AdStage’s other products, Join aims to fundamentally change the way marketers analyze and optimize ad campaigns. AdStage has hundreds of B2B/lead generation paid marketers using its platform.

“If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.

Also Read: Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

0 1087
ZoomInfo Enriches Its Company Information with New Real-Time Firmographic Data
 B2B Data, News

ZoomInfo Enriches Its Company Information with New Real-Time Firmographic Data

Company Newsfeed and Hierarchies Provide Users with Deep Company Data That Drives Sales Efficacy

Zoom Information, Inc., the leading growth acceleration platform for sales and marketing teams, announced the availability of several new features, including Company Hierarchies and Company Newsfeeds. The new features refine the user’s knowledge of their key targeted profiles and strengthen their understanding of customer portfolios.

ZoomInfo’s Company Newsfeed gathers hundreds of articles bringing users up-to-date information relating to their targeted accounts. As soon as new articles are collected and curated, users may access them through the ZoomInfo platform. Company Newsfeed provides sales and go-to-market teams with a deeper understanding of their prospect companies, improving efficiency throughout their daily workflow.

Also Read: 20 Hot Brands on the Social Media Monitoring Radar – Part II

Company Hierarchies transform ZoomInfo’s data to give users a clearer picture of a company’s portfolio, including parent companies, subsidiaries and acquisitions. This is particularly important for larger enterprises that may include these units within their broader organization.

“Sales and go-to-market teams need a deep understanding of their customers and prospects – and the companies that they work for,” Hila Nir, Chief Marketing and Product Officer, ZoomInfo, said. “With today’s new features, ZoomInfo is enriching its firmographic data with detailed and real-time information that will help teams find that next lead and target it more effectively.”

ZoomInfo also announced the availability of custom mapping for Microsoft Dynamics, SalesLoft and Outreach and field-by-field updates for ReachOut, its Chrome extension. The integrations enable sales professionals to export custom data directly from ZoomInfo into those platforms, increasing sales efficiencies and reducing the time spent on manual processes. Outreach and SalesLoft customers can export directly into Sequences and Cadences, respectively, integrating ZoomInfo data directly into customer and prospect communications.

With field-by-field updates, customers using customer relationship management and sales management platforms that integrate with ZoomInfo can now choose what fields to update without cutting and pasting from the ReachOut extension.

Also Read: Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences

0 974
Uncategorised

New NVIDIA Research Creates Interactive Worlds with AI

Invention Has Potential to Create Virtual Worlds for Gaming, Automotive, Robotics, VR

Conference on Neural Information Processing Systems, NVIDIA introduced groundbreaking AI research that enables developers for the first time to render entirely synthetic, interactive 3D environments using a model trained on real-world videos.

Company researchers used a neural network to render synthetic 3D environments in real time. Currently, every object in a virtual world needs to be modeled individually, which is expensive and time consuming. In contrast, the NVIDIA research uses models automatically learned from real video to render objects such as buildings, trees and vehicles.

Also Read: Ogury Appoints Cédric Carbone as CTO

The technology offers the potential to quickly create virtual worlds for gaming, automotive, architecture, robotics or virtual reality. The network can, for example, generate interactive scenes based on real-world locations or show consumers dancing like their favorite pop stars.

“NVIDIA has been inventing new ways to generate interactive graphics for 25 years, and this is the first time we can do so with a neural network,” said Bryan Catanzaro, vice president of Applied Deep Learning Research at NVIDIA, who led the team developing this work. “Neural networks — specifically generative models — will change how graphics are created. This will enable developers to create new scenes at a fraction of the traditional cost.”

Also Read: Hootsuite Celebrates 10 Years of Industry-Leading Innovation and Customer Success

The result of the research is a simple driving game that allows participants to navigate an urban scene. All content is rendered interactively using a neural network that transforms sketches of a 3D world produced by a traditional graphics engine into video. This interactive demo will be shown at the NeurIPS 2018 conference in Montreal.

The generative neural network learned to model the appearance of the world, including lighting, materials and their dynamics. Since the scene is fully synthetically generated, it can be easily edited to remove, modify or add objects.

“The capability to model and recreate the dynamics of our visual world is essential to building intelligent agents,” the researchers wrote in their paper. “Apart from purely scientific interests, learning to synthesize continuous visual experiences has a wide range of applications in computer vision, robotics, and computer graphics,” the researchers explained.

Recommended Read: Marketing Technology Bulletin Covering the Week Gone By

0 691
Forrester To Acquire B2B Sales Research Firm, SiriusDecisions
 B2B Data, News

Forrester To Acquire B2B Sales Research Firm, SiriusDecisions

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer

Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing performance every day.

“Today’s announcement was driven by our clients,” said George F. Colony, Forrester’s chairman and chief executive officer. “Empowered customers and the disruptive power of technology are forcing business and technology leaders to take decisive action and make deep-rooted changes while delivering quarterly results. The combined value of Forrester’s strategic and SiriusDecisions’ operational capabilities will help our clients change and grow in tumultuous times.”

Also Read: STUDY: Nearly 80% of Publishers & Marketers Would Outsource Data Strategy & Execution

“We’re excited about joining forces with Forrester,” said John Neeson, SiriusDecisions’ cofounder and co-CEO. “Allying with Forrester changes the game for our clients and accelerates our growth across industries, regions, and business functions. Beyond the powerful synergies of our two firms what will make this work is our shared passion for our clients’ success,” added Rich Eldh, SiriusDecisions’ cofounder and co-CEO.

Forrester works with business and technology leaders to build customer-obsessed strategies. SiriusDecisions focuses on optimizing marketing, sales, and product operations. CMOs of business-to-business companies operate “The Sirius Way” — a methodology grounded in fact-based best practices that has become the standard across industries, including high tech and advanced manufacturing. Together, Forrester and SiriusDecisions will enable companies to know what they should do, why they should do it, and how to do it.

Also Read: RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

This deal opens up a number of opportunities for Forrester expansion:

1) Cross-selling services. Forrester and SiriusDecisions client bases will benefit from broader access to research and advisory content, data, and tools.

2) Accelerating international growth plans. Forrester’s global sales force and channels will widen the distribution of SiriusDecisions’ products in EMEA and APAC.

3) Expanding SiriusDecisions’ platform, methodologies, data, and best-practices tools to new roles. Forrester will extend the SiriusDecisions platform beyond marketing, sales, and product to roles in IT and customer experience.

4) Expanding SiriusDecisions to new vertical markets. Forrester’s growing penetration in industries such as financial services, retail, healthcare, energy and utilities serve as natural areas of expansion for “The Sirius Way.”

With the SiriusDecisions acquisition, Forrester’s addressable market in strategy of $20 billion approximately doubles to $40 billion with the addition of operations. Adding operational expertise to Forrester’s strategy expertise will drive new business, renewal rates, and the ability to enrich existing contracts with additional services.

“The addition of SiriusDecisions is expected to add approximately $100 million to Forrester’s revenue in 2019 on a pro forma basis and is expected to be $0.10 to $0.20 accretive to our 2019 pro forma EPS,” said Michael Doyle, Forrester’s chief financial officer. “Additional financial information will be provided during our call today and with the investor presentation that is posted on our website.”

Also Read: Teespring and YouTube Expand Merch Integration for YouTube Creators in the UK

The transaction is expected to close in January 2019 and is subject to the satisfaction of customary closing conditions, including applicable regulatory filings. The transaction is expected to be funded through a combination of cash on hand and up to $175 million of fully committed debt financing to be provided by JPMorgan Chase Bank, N.A. and a syndicate of other lenders.

William Blair & Company, L.L.C. is serving as exclusive financial advisor to Forrester, and Skadden, Arps, Slate, Meagher & Flom LLP is serving as legal counsel. Centerview Partners LLC is serving as exclusive financial advisor to SiriusDecisions, and DLA Piper is serving as legal counsel.

“Digitally-savvy customers are changing the rules of business, creating extraordinary opportunity for companies that adapt and existential threat to those that don’t,” said Mr. Colony. “The combined company creates a robust platform to help our clients not only navigate these rough waters but thrive in the age of the customer.”

SiriusDecisions helps business-to-business companies worldwide by delivering the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, CT with offices in Austin, London, San Francisco, Singapore, Toronto and Waltham, MA.

Recommended Read: TechBytes with Tim Beeson, Global Alliances Director, Natterbox Limited

1 1577
Sisense Recognized As A 2018 Gartner Peer Insights Customers' Choice
 Analytics, B2B Data, News

Sisense Recognized As A 2018 Gartner Peer Insights Customers’ Choice

The Gartner Peer Insights Customers’ Choice for Business Intelligence Recognizes Product Excellence, as Rated by Users

Sisense, disrupting the BI market by simplifying business analytics for complex data, is proud to announce that it was named a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms.

To receive this designation, a vendor must have at least one product judged by Gartner research analysts as relevant to the market, with 50 or more approved client ratings, and an average overall rating of 4.2 stars or greater. Based on 367 verified Gartner Peer Insights customer reviews, Sisense earned a rating of 4.5 out of 5 stars as of November 16, 2018.

Also Read: Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso

“Sisense is obsessive about delivering consistent innovation coupled with unmatched customer focus and success,” said Amir Orad, Chief Executive Officer of Sisense. “We believe that this focus is resulting in a better offering, stronger product and very strong ROI to our customers, and has led to us being recognized by analysts in major reports like the Gartner Magic Quadrant for BI and Analytics. Still, our most important stakeholders are our customers, so our proudest recognition comes from the many excellent client reviews in prestigious ratings like the Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms.”

Also Read: Captivate Launches Captivate PLACES

Sisense is committed to driving 100% customer satisfaction, and disrupting the BI industry with radical innovation and product ease-of-use — for business users, and technical users analyzing complex data. Numerous customer reviews for the Gartner Peer Insights cited ease of use, service, and customer focus:

“In terms of the service, it has been very strong, with a consistent Customer Success person at every step of the way to make sure we have a person to talk to about any questions that arise.”  

“I was pleasantly surprised by the ease at which I could deliver valuable insights using Sisense.”

“The product itself is intuitive and easy to manage, and the output is spectacular.”

Recommended Read:  Versa-Bands Offers Incredibly Strong, Flexible and Customizable Advertising Solution for Companies and Organizations

4 1402
Katie Bullard Promoted to President, Chris Hays Promoted to Chief Operating Officer, and Cameron Hyzer Hired as Chief Financial Officer
 B2B Data, News

Katie Bullard Promoted to President, Chris Hays Promoted to Chief Operating Officer, and Cameron Hyzer Hired as Chief Financial Officer

DiscoverOrg, the leading provider of B2B intelligence, announced changes bolstering its senior leadership team. Katie Bullard was promoted from Chief Growth Officer to President, Chris Hays was promoted from VP of Operations to Chief Operating Officer (COO), and Cameron Hyzer was hired as the company’s next Chief Financial Officer (CFO.)

“In our next chapter of expansion, Katie, Chris, and Cameron will play critical roles in leading the future of DiscoverOrg,” said Henry Schuck, DiscoverOrg co-founder and CEO. “Each one has an exceptional track record of accelerating the growth of leading B2B tech companies, and I couldn’t be more excited about the value they bring to our business.”

Katie Bullard, President

In her expanded role as President, Ms. Bullard will lead the company’s product, engineering, marketing, customer experience, and IT teams.

Also Read: Adjust Launches Global Benchmarks 2.0, Empowering Marketers to Better Understand App Performance and Competition

“Over the last 2 years at DiscoverOrg, Katie has done an incredible job leading and scaling an award-winning marketing team, establishing a true product management team and making it best in class, and most recently building a customer experience team and a framework for success around it,” Schuck said. “She has been an incredible asset to both me and the entire organization, and as President, I am confident in her ability to further our goals.”

Ms. Bullard has 15 years of experience in high-growth, PE-backed and public technology and data businesses; she has a proven history of building high-performing teams, implementing transformative growth strategies, and driving a laser-focus on operational outcomes. Before joining DiscoverOrg in 2016, she held senior leadership roles at D&B Hoover’s, Accruent, and Mitratech. She holds an B.A. and M.A. from the University of Virginia, where she graduated with high honors.

“I am passionate about our mission at DiscoverOrg to provide sales, marketing, and recruiting professionals with the best data and insights available anywhere,” said Bullard. “Our goals are clear, and I look forward to delivering even more to our customers and the business in my new role.”

Chris Hays, Chief Operations Officer

In his expanded role as COO, Mr. Hays will be responsible for operational excellence across the business.

“Chris has been instrumental in architecting our sales and customer success operations to allow us to scale from 1,500 customers to almost 5,000 customers,” said Schuck. “He is a critical part of our success, and I’m excited for his opportunity to add a high-degree of efficiency to our operational execution.”

Also Read: DiscoverOrg Co-founder and CEO Henry Schuck Selected as One of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2018

Chris Hays is an established sales and operations leader with 20 years of B2B experience. He has held global sales, marketing, and operations roles at Lucent, and later at Avaya. From there, Hays founded Inside Sales Team, a sales enablement company that became one of the fastest-growing companies in upstate New York. He holds a B.A. from SUNY – Albany.

“I am delighted to be continuing my journey with such a talented group of people,” noted Hays.

Cameron Hyzer, Chief Financial Officer

In his role as CFO, Mr. Hyzer will be responsible for finance, strategy, and human resources. He joins the team after serving as CFO of Eze Software Group for the last 6 years.

“Cameron is a world-class financial and operational leader,” said Schuck. “The experience he has had scaling businesses to over $300m in revenue will be incredibly valuable to DiscoverOrg, and I couldn’t be more pleased to have him join our team.”

Mr. Hyzer brings over 20 years of experience enabling SaaS, software, and technology
companies to scale and grow, improve operations, and execute fundraisings, exit events, and strategic acquisitions. In addition to Eze, Cameron served in senior leadership roles at other PE-backed and public companies including ConvergEx and Thomson Financial. He graduated cum laude from the University of Pennsylvania with concentrations in Finance and Strategic Management from the Wharton School and a concentration in Electrical Engineering from the School of Engineering and Applied Science.

“I’m very excited to join such a great team at DiscoverOrg and help to build on the success that they have achieved to date as leaders in the sales and marketing intelligence market,” noted Hyzer.

Recommended Read: DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

1 1033
Uncategorised

Arrivalist Setting New Standards in Tourism Industry

Travel Technology Company Introduces Industry’s Most Precise Visitation Behavior Ever Reported–This Time in Virginia

Travel technology company, Arrivalist is turning its data into the most precise visitation awards the industry has ever seen – one state at a time. Arrivalist announced Virginia’s “ArrivaLIST of Most Visited Places” awards, based on actual data from 120 million location-enabled devices, resulting in the industry’s most comprehensive and objective awards to date.

In October 2018, Arrivalist unveiled the first ArrivaLIST in Colorado. This time, Arrivalist partnered with Virginia Tourism Corporation to announce the “Virginia ArrivaLIST of Most Visited Places” awards, highlighting the most 11 visited locations across six categories at the VA1 Tourism Summit. The Virginiarecipients of the “ArrivaLIST of Most Visited Places” awards across all categories are as follows:

  • Most Visited Amusement Parks: Busch Gardens Williamsburg
  • Most Visited Historic Attractions: Colonial Williamsburg
  • Most Visited Natural Attractions & Parks: Shenandoah National Park
  • Most Visited Resorts & Luxury Lodging: Wintergreen Resort
  • Most Visited Large Hotel: Great Wolf Lodge
  • Most Visited Zoos & Wildlife Parks: Virginia Aquarium & Marine Science Center

Also Read: Talkdesk Launches Cloud Contact Center Future At Opentalk18

Arrivalist’s technology gives clients bold new insights into traveler visitation patterns including where visitors come from, how long they stay and other places they visit — regardless of whether those users bought tickets online in advance or not. Clients also use the data set to rank their visitation compared to competitors and to measure the impact of their marketing.

“The tourism industry is a powerful economic engine and instant revenue generator for the Commonwealth of Virginia,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “However, as the travel and tourism industry continues to be extremely competitive, we must equip ourselves with the tools needed to thrive and succeed in an overly-saturated market. Partnering with Arrivalist means we are able to step into a new era of tourism, transforming the way we look at data, trends, and marketing strategies. Having these tools helps us to continue to market the Commonwealth as a premier travel destination, demonstrating to travelers from all over the world why Virginia is for Lovers.”

Also Read: Unbabel Unveils New Integration, Removing Language Barriers in Zendesk Chat

Arrivalist’s technology is paving a way for more accurate and insightful information that can be used to make informed choices regarding tourism across the globe. The company’s methodology measures visitors traveling more than 50 miles to a given location, removing the bias of residential traffic. Additionally, Arrivalist only captures unique visitors at each attraction once per trip, allowing the company to offer clients the most precise visitation behavior.

“The ArrivaLIST data is just a snapshot of our capabilities, but it provides a sharp contrast to traditional travel advice like Bucket Lists, ‘Must See’ guidance and Top 10 lists, which are all based on people’s opinions,” said Cree Lawson, CEO of Arrivalist. “We’re delighted that the state of Virginia is using this data to recognize and celebrate the people and places that attract travelers to Virginia.”

Virginia is just the second state presented with an ArrivaLIST award. Arrivalist plans to unroll these awards state-by-state with the vision to create unbiased, accurate, and objective travel guides for consumers, destinations, hotels, resorts and attractions across the country.

Recommended Read: 4C Grows EMEA Presence With New London Leadership

0 707
EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth
 B2B Data, News

EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth

Co-Founder J.J. Kardwell to Become Executive Director as New CEO Santosh Sharan Joins Board of Directors

EverString, the fastest-growing B2B data platform, announced that it has named Santosh Sharan as its new CEO. Sharan has also become a member of EverString’s Board of Directors. Co-founder J.J. Kardwell will remain on the company’s Board as an Executive Director and member of the executive team.

“I am thrilled to have found such a qualified industry veteran to lead EverString as we continue to scale,” said Co-founder J.J. Kardwell.  “I am extremely proud of our team’s significant accomplishments during my time as CEO. We have built an unrivaled technology platform, assembled a world-class executive team, and delivered the best financial results in the company’s history. After nearly five years leading our day-to-day operations, I have decided to move into a role that allows me to spend more time with my family. I greatly appreciate the support of our investors and team, which has enabled me to make this transition. I will continue to help guide EverString’s product strategy and work with our customers and partners, and I look forward to being part of the company’s continued growth.”

Also Read: Spatial.ai Taps Industry Veteran To Launch World’s First Geosocial Dataset

Under Kardwell’s leadership as CEO, EverString has grown annual recurring revenue 278% during the past year, consistently outperformed the company’s objectives, and completely transformed the company’s machine learning and data platform.

“I am absolutely thrilled to be part of this terrific team here at EverString. I was looking to lead a company with a highly differentiated offering with proven success in a large and growing market, and EverString has all of these attributes and much more,” said Santosh Sharan. “Accurate and comprehensive company data is the bedrock of all B2B go-to-market, operations and risk management. EverString’s work towards the application of machine learning and artificial intelligence to enrich company data with real-time signals is unparalleled in the industry. I look forward to building on this momentum and continuing to provide innovative solutions to our customers.”

Also Read: Thunder Receives Highest Score in Current Offering Category in Independent Creative Advertising Technologies Report

Sharan comes to EverString as a veteran of the B2B data space, having held executive positions at Aberdeen Group and ZoomInfo. Most recently, Sharan was the Chief Operating Officer at Aberdeen. Prior to that role, Sharan was the VP of Product, Growth & Strategy at ZoomInfo. At ZoomInfo, he developed a series of business optimizations that led to significant growth in revenue and profitability. Before joining ZoomInfo, Sharan served as the founder and CEO of Keisense, a mobile user experience company. He eventually led the sale of Keisense to publicly traded Nuance Communications. Sharan has an MBA from London Business School, UK, an MS from Harvard University, US and a BS from Birla Institute of Technology, India.

Recommended Read: Interview with Bhaskar Roy, Head of Growth, Workato

0 991