Chatmeter Launches Workflow to Simplify User Review Management

New AI Technology Streamlines Process to Help National Brands and Businesses Protect Their Brand, Manage Sensitive or Inaccurate Posts Faster, Improve the Customer Experience, and Drive Greater Revenue

Chatmeter, the leader in local search marketing and reputation management, launches Chatmeter’s Workflow, an all-in-one technology platform that simplifies the process of coordinating, escalating and responding to user reviews, local listing data errors and social media commentary. This all-inclusive platform was designed specifically for multi-location brands to control the social local conversation at a national scale with ease.

Chatmeter launches Workflow, an all-inclusive platform to help brands manage local social conversation at a national scale

Chatmeter's Workflow helps multi-location brands control their local social conversation at a national scale, with ease.
Chatmeter’s Workflow helps multi-location brands control their local social conversation at a national scale, with ease.

In 2018, customer reviews reached a record high. 68% of consumers leave local business reviews and 95% of shoppers read those reviews before making a purchase decision. Customer buying behavior has also shifted from wanting products and services to wanting experiences, which is why customer feedback is now discussed in the C-Suite regularly. For businesses with hundreds or thousands of locations, managing real-time consumer concerns, recommendations, business listings or damaging social media posts, for each location is an impossible task at scale. Through additional AI technology investments, Chatmeter’s Workflow creates an automated solution for multi-location businesses to overcome the complexities of this process. Workflow is geared to enable retailers, restaurants, doctor’s offices, banks and credit unions, hotels and real-estate management firms to respond to reviews faster, and more effectively escalate inaccurate information or damaging posts that can potentially cost a brand millions in lost revenue through poor rankings or viral reputation or legal damage.

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Negative or incriminating reviews can cost a physician their license, or a business millions in fines or reputational damage

“Scalability and speed of visibility is where most brands struggle. It doesn’t matter how large or small your marketing and customer service teams are, there are not enough hours in the day to effectively filter and manage the volume and frequency of a brand’s online reviews and related social posts without advanced technology,” says Collin Holmes, Founder and CEO, Chatmeter. “We recognized the need for a deeper integration into the business so that you always have the right people monitoring and responding to reviews at the right time. Workflow addresses these pain points and makes it easier to react to the conversation around a brand. We hear crazy stories from clients about negative posts from disgruntled employees, upset customers or business risks that the company must respond to immediately or face costly damage to their business. Whether it’s a positive post, or an alarming one, Workflow is helping companies grow by focusing on what matters most, the customer – and how the customer experience is handled. Workflow is designed to allow a negative review to go viral inside a business quickly so it doesn’t go viral on social media without proper response.”

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Benefits of Chatmeter’s Workflow tool for your company

Chatmeter’s Workflow tool is designed to make it easier for your whole team to accomplish every task needed to improve your brand’s online visibility.

  • Control – With real-time alerts and reporting, Workflow gives you the power to control the conversation and escalate what’s urgent. Greater visibility around what review, post or listing, for which store or business location, what about it is being escalated, by who, and why.
  • Collaboration – Easier internal collaboration to alert, engage and progress appropriate conversations from the staff, store or district manager, tech or customer support or legal team to the CEO. Externally, you can respond to a review or social post without leaving the platform.

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  • Urgency – Escalate what matters most to your business through “fast tracks” and real-time alerts to manage how a sensitive post, glowing review or inaccurate listing is managed internally to best map to your brand’s evolving needs, priorities and resources. Customize through defined approval processes, service level agreements and open-ended task.
  • Ownership – Stronger accountability among teams with greater visibility into the process of which review and store or business location is where, and from what team member action is required.

For CEOs and CMOs, Workflow is a proven and cost-effective solution to protect your brand. For damaging posts or inaccurate listings, it is a powerful tool to address and mitigate reputational and financial repercussions in the fastest way possible. For positive reviews and optimized local listings, it makes managing the process more efficient to drive more in-store business and sales.

“Workflow is the superglue that brings online reviews, local listings and social posts together,” said Darren Seibert, Product Manager, Chatmeter.“We’re excited to bring this product to market as it resolves so many customer challenges in one dashboard. Workflow will advance a brand’s location-based marketing efforts, but for the everyday tract, it’s going to save businesses a lot of time and resources too.”

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Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data

Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data

Strengthens Ability to Optimize Go-To-Market Strategies and Execution

Executives using go-to-market decision engine InsideView Apex can now improve their strategic targeting in two important ways, thanks to intent data from Bombora, the companies announced.

Forrester recently recognized InsideView Apex for providing advanced capabilities for go-to-market planning, including data visualizations for Ideal Customer Profile (ICP) modeling. Now executives who use InsideView Apex can both (1) widen their total addressable market (TAM) by using Bombora’s intent data to find new companies that are looking for their products and services, and (2) narrow their target market by applying intent data to refine the market segments Apex has generated — focusing it on the prospects most likely to be in-market.

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“InsideView’s Targeting Intelligence platform provides a single point of access for all B2B data and targeting signals, from firmographics, contact details, news events, personal connections, technographics, and now intent data,” said InsideView VP of Products Marc Perramond. “Adding Bombora intent data makes go-to-market planning in Apex that much more powerful. Now you can discover even more ideal prospects, and home in on the specific accounts in your target market that are not only an ideal fit for what you sell but are also currently in-market.”

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Bombora finds businesses that are interested in specific products and services by aggregating the largest source of B2B intent data.  This source is a data cooperative consisting of meda, analyst, business news and vendor websites, IT forums, and industry associations.  Increased content consumption on specific topics, observed by Bombora, identify prospects that have displayed a strong indicator of purchase interest.

“InsideView Apex enables businesses to build profiles of their best prospects,” said Bombora VP of Partnerships Dale Durrett. “By adding its intent data, Bombora helps executives decide which prospects to approach first.”

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Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability

Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability and Break Away from “Set and Forget” Pricing

Solution Combines World’s Most Widely Deployed B2B Pricing & Sales AI with New Customer Price Management Capabilities, Enabling Companies to Drive Measurable Revenue and Margin Increases

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has enhanced its existing Customer Price Management solution with new price management capabilities that support the creation, maintenance and renewal lifecycle of customer pricing.

For most B2B companies, managing customer pricing is one of the most challenging and critical aspects determining revenue and profit performance. Too often customer pricing is a “set and forget” proposition where prices or discounts stay in place for months and years, unchanged. It’s not unusual for B2B companies to accumulate tens of thousands or even millions of customer prices over the course of doing business for decades. This trend only accelerates with the transparency of B2B e-commerce further driving the need for customer-specific pricing, potentially increasing the magnitude of the challenge. The revenue and profit impact is significant, especially in today’s economy as increasing cost pressures from suppliers, tariffs and inflation continue to chip away at margin.

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Analysts armed with spreadsheets and email are no match for the rate of change and scale of customer pricing in most organizations. As a result, managing customer prices happens too infrequently and is subjected to simple rules of thumb rather than executed with the surgical precision required.

Zilliant IQ for Customer Price Management is a solution that enables B2B companies to scale to the increasing challenge of profitably managing customer pricing, providing a complete set of tools for price management, organizational collaboration, price execution and price optimization. Users can now manage customer prices efficiently and surgically execute mass price updates in response to cost changes, product supersessions, strategy changes or other initiatives, while making it simple to collaborate with sales to update prices and communicate changes to customers.

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When Zilliant’s Customer Price Management solution is deployed into existing platforms, optimized customer prices can now be delivered line item by line item and mass updated in and across customer agreements, that are created, maintained and renewed centrally in one location or system.  With the visibility into customer agreements for both pricing and sales teams, collaboration and communication between pricing and sales is more productive. With AI-driven analytics and guidance, sales teams can have constructive conversations on updating customer prices over time and pricing teams can monitor compliance to volume commitments and profitability.

“For over 17 years, we’ve seen the challenges our customers face in managing and updating customer prices. That’s been the inspiration for Zilliant to make huge investments in our suite of Customer Price Management tools that now allow companies to put an end to spreadsheets and emails and instead have an enterprise-ready capability to manage their pricing,” said Zilliant SVP of Product and Science Pete Eppele.

Zilliant IQ for Customer Price Management works in conjunction with existing ERP, CRM and CPQ investments to transform customer price management from a cumbersome and challenging process to a streamlined, technology-enabled, collaborative process managing the full cycle from starting a change, through rollout, through measurement of realization and results.

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DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

New Data Points Now Available Include Visual Parent-Subsidiary Relationships; Mobile Numbers and Personal Email Addresses; In-Depth Work and Education Profiles; And Investor and Funding Insights

DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by significantly expanding the number and type of data points delivered through its platform.

Over the last 60 days, the company has expanded its highly accurate and actionable company and professional contact profiles to include:

  • Detailed, searchable parent-subsidiary corporate relationships visualized in color-coded hierarchical charts
  • Expanded contact details, including mobile phone numbers and personal email addresses
  • In-depth work history and education profiles
  • Investor and funding round insights and timelines

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While DiscoverOrg has long been recognized for having the most accurate contact data in the market, these additional data points, in addition to recent enhancements to DiscoverOrg’s intent data offering and technographics coverage, further its mission to deliver a comprehensive view of companies and professionals for sales, marketing and talent acquisition teams.

“The traditional playbooks for B2B prospecting and corporate recruiting don’t work anymore,” says Henry Schuck, DiscoverOrg CEO. “Today’s buyers and hires expect highly personalized outreach at the right time that cuts through the mass-produced noise we’re all inundated with. The additional data we are now delivering make it even easier for our customers to craft the right message and engage where and when they are most likely to get a response.”

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DiscoverOrg’s powerful search capabilities allow customers to hone in on best-fit prospects and talent across 100+ data points. Its integration and engagement features let users industrialize the data in their workflow across a variety of channels – from email to calling to texting and chat.

“Our biggest differentiator is our ability to bring together proprietary technology, automated tools, and integrations that gather data – plus a layer of human verification to ensure its accuracy,” says Katie Bullard, DiscoverOrg Chief Growth Officer.

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Gimme Named Best B2B Startup in Atlanta

Company Recognized for Achieving Significant Milestones & Being a Disruptive Innovator in Vending and Unattended Retail

Gimme, maker of innovative unattended retail technology that provides executives with sales, cash, inventory and service data, took home the title of 2018 Best B2B Startup in Atlanta during the second annual Atlanta Startup Awards last week. The award ceremony aims to recognize Atlanta’s most successful rising tech companies, startup pioneers and disruptive innovators, and is jointly comprised by organizations that work within the startup community.

Gimme builds award-winning mobility and tracking tools to manage unmanned retail locations and was recognized as the Best B2B Startup for achieving significant milestones over the last 12 months, edging out numerous strong competitors. The finalists were judged based on criteria including milestones within the product development process, growth and overall community impact or job creation potential.

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“Receiving the award for Best B2B Startup in Atlanta really speaks to the hard work, determination and ground-breaking technology our team has developed,” said Evan Jarecki, Co-Founder and Chief Customer Officer for Gimme. “This competition brings together the most innovative Atlanta startups and being named a winner is an incredible honor. We are on a mission to change unattended retail technology, and we appreciate all who voted for us for this award and who have supported us along the way.”

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Winners were determined by a combination of a judging panel and open public voting. Open nominations were accepted for each awards category, which were then narrowed down to 3-5 finalists before the final decision. The judges were comprised of members of the Startup Atlanta Board of Directors, a group of individuals from the private, public and non-profit sectors involved in the startup community.

“The Atlanta Startup Awards recognize the best and brightest of Atlanta’s local startup ecosystem,” said Adam Harrell, Startup Atlanta Executive Board President. “Over 7,000 people cast their vote during the public voting phase and an expert panel of judges scored each finalist’s entry. Each company recognized truly deserves to be seen as a top local Startup.”

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Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase

Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world’s leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming available to the two million companies within Alibaba.

“During November, Fastbase created two million accounts for companies selling on Alibaba.com. These companies will be able to access new leads looking for their products online. We have great expectations for the Chinese market and are already considering to build a joint venture that will help support the enormous market in Asia,” states Rasmus Refer, CEO of Fastbase.com

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These businesses will be able to find even more leads worldwide with the launch of the InMarket Leads software developed by Fastbase. In addition to being able to tell which companies are visiting a website, Fastbase’s new InMarket Leads software can now tell companies which businesses are searching on Google for their products or services.

Refer continues, “Jack Ma (founder of Alibaba.com) and I were some of the first pioneers in business portals and search engines back in the late 90s. We gradually learned the customers in that market very well. While Jack focused on e-commerce, I chose search, web analytics, and lead generation as my focus. I now hope that Fastbase can help bring value to all the companies that use Alibaba as a sales channel, and at the same time, it can lift global lead generation to new heights.”

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Fastbase’s new software not only discloses information on over 130 million companies that are searching on Google everyday, but also lists the companies that are visiting a business’s website. This feature is great for companies to now view leads worldwide that are searching for their product or service in almost real-time.

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Dentsu Aegis Network Announces the Acquisition of Namics AG

Dentsu Aegis Network Announces the Acquisition of Namics AG

Namics Will Join Merkle Expanding Its Capability and Geographic Footprint in EMEA

Dentsu Aegis Network announces that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’.

“I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

Namics’ digital experience, creative and service design expertise complements Merkle’s already significant customer experience (CX) and marketing technology practice in the region. An important step in Merkle’s strategy to increase its global footprint, it provides further scale and depth to Merkle’s people-based marketing capabilities, in particular in the areas of business transformation strategy, digital consulting and technology implementation across Adobe Experience Cloud, Sitecore, Salesforce and SAP and other leading technology partners.

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All Namics‘ 550 digital specialists based in Frankfurt, Hamburg, Munich, St. Gallen, Zurich and Belgrade will join Merkle, bringing its EMEA regional employee numbers to over 2000. Founded in 1995, Namics provides strategic consulting, concept development and creative, as well as technical implementation, with a strong focus on user experience. Its clients include ABB, Credit Suisse, Migros, Swiss Life, UBS, and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.

Giulio Malegori, CEO, Dentsu Aegis EMEA, said: “I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

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Michael Komasinski, president, Merkle EMEA, said: “This acquisition provides important scale to our business in EMEA, adding new markets and an established service offering that fits perfectly with our existing marketing technology and CX practice. With an enviable client base and a shared vision, Namics accelerates our strategy to extend Merkle’s people-based marketing capabilities across EMEA.”

Bernd Schopp, CEO Namics, said: “Becoming part of Merkle and Dentsu Aegis Network is a fantastic opportunity for Namics as we have a shared vision of helping clients become winners in digital transformation. Our customer advocacy approach to delivering digital marketing, communication and commerce solutions will be further strengthened by Merkle’s data, analytics and CRM capabilities. This is an incredibly compelling offer to our clients. We are excited about the opportunities this move provides.”

Merkle is a leading, data-driven, technology enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

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Dentsu Aegis Network Acquires B2B International

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World’s Largest Specialist B2B Agency Network

Dentsu Aegis Network announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.

Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world’s largest blue-chip companies including Stanley Black & Decker, BASF, E.ON and Shell. It has carried out more than 3,000 B2B market research projects across every continent and every industry vertical gaining powerful cross-industry experience.

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The addition of B2B International further enhances gyro’s offering to create ideas that are humanly-relevant for its global roster of clients, which includes HP, Vodafone, Danone, eBay and Google. The agency, which launched in 1981 and was acquired by Dentsu Aegis Network in 2016, has 17 offices worldwide and is headquartered in New York.

This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network.

Christoph Becker, Global CEO & CCO, gyro, said “gyro’s strategy is to offer the most modern and full service B2B solutions for our clients globally. Our existing, full service offering blends creative excellence and a unique understanding of how business decisions makers behave, with deep data resources focused on B2B. By joining forces with B2B International, the world’s leading provider of B2B market research, we will accelerate gyro’s goal to lead the reinvention of B2B marketing. I couldn’t be more happy to have this world class talent and new friends acting as one to deliver the most humanly relevant ideas and experiences.”

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Julia Cupman, President of Research, North America, B2B Internationalsaid: “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector. We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”

B2B International, whose UK-based clients include Wolseley, Yodel, Celesio, and Kingspan, will remain headquartered in the UK, with offices in London and Manchester, and operate under the brand, B2B International – a gyro company.

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