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Salesforce Named #1 CRM Provider for Seventh Consecutive Year

Salesforce, the global leader in CRM, announced that for the seventh consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor.

Salesforce State of Marketing 2020 Says Marketing Innovation is the Top Priority

In fact, Salesforce increased its market share in 2019 by more percentage points than the rest of the top 13 CRM vendors combined. Additionally, the report names Salesforce as the market share leader in sales applications, customer service applications, and marketing applications.

“Every industry, company, and organization is facing a digital imperative and adapting their business models to the new reality,” said Bret Taylor, President, and COO, Salesforce. “The latest IDC numbers underscore how companies are increasingly turning to Salesforce to help them digitally transform and deliver connected customer experiences.”

LinkedIn integrates its CRM with Salesforce and Microsoft Dynamics

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News

Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer success, and learning data build natively on Salesforce.

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Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts, interactive video, and multimedia assets, including; who is watching those videos, who is interacting with the video, who is listening, how much of those videos they watched, where they watched them and at what point they engaged with them. With ViewTrac, Salesforce users can ensure that their multimedia assets are always being viewed by the right people at the right time to drive behavior.

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With Appinium’s LearnTrac app, Salesforce users can engage customers, employees, and partners like never before. Now, users can deliver contextually, targeted eLearning as part of a larger Salesforce strategy, seamlessly and effortlessly. LearnTrac also allows Salesforce users to obtain relevant and unique data regarding the efficacy of sales-training efforts, customer-support costs, employee performance, and much more.

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News

Salesforce Appoints Gavin Patterson President and Chief Revenue Officer

Salesforce, the global leader in CRM, announced the appointment of Gavin Patterson as President and Chief Revenue Officer. Patterson, who has served as the company’s President and CEO of Salesforce International, will lead the company’s global sales organization and will continue to report to Chair and CEO Marc Benioff.

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Patterson joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA), Salesforce’s fastest-growing region globally. Earlier this year, Patterson was named President and CEO of Salesforce International where he led the company’s go-to-market strategy across all international regions. His appointment to President and Chief Revenue Officer is effective August 1 and he will be based in San Francisco.

“Gavin is an outstanding global leader and I’m delighted to welcome him as the Chief Revenue Officer of Salesforce,” said Marc Benioff, Chair and CEO, Salesforce. “Gavin’s global experience, network, and public company CEO experience uniquely position him for this critical leadership position at Salesforce.”

The Changing Face of Conversational Marketing in 2020

“I am excited to be part of the global success story of Salesforce,” said Gavin Patterson, President, and CEO of Salesforce International. “In the months ahead, we will remain focused on helping our customers recover from the COVID-19 pandemic, deploying our technology and enabling them to re-open their businesses and communities safe. Our world-class sales organization is built for moments like this, being a trusted advisor able to deliver the full power of Salesforce to help make our customers successful.”

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News

Salesforce Announces Work.com to Help Businesses and Communities Safely Reopen

Salesforce, the global leader in CRM, announced Work.com – new technology solutions and resources to help business and community leaders around the world reopen safely, re-skill employees, and respond efficiently on the heels of the COVID-19 pandemic.

The Present and the Future of Chatbots Decoded

Work.com includes new solutions to accelerate private and public sector response to the COVID-19 pandemic, including employee wellness assessment; shift management; contact tracing; emergency response management; and grants and volunteer management. The Work.com Command Center brings all data streams together so that businesses and communities can make more informed decisions.

In addition, Work.com brings together the full power of health experts, business leaders and the Salesforce ecosystem in a resource center informed by the Business Roundtable and the University of California San Francisco (UCSF) with insights from business, health, and government leaders as well as analysis, best practices and recovery stories from our trusted partner ecosystem.

“Every company and community in the world is focusing on how to safely reopen and get to a new normal,” said Bret Taylor, President, and COO, Salesforce. “With Work.com, we’re bringing together powerful new technology, our partners, and network of experts to help organizations reopen and recover from this crisis while putting employee and visitor health and safety first.”

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“Business Roundtable is focused on an economic recovery that puts public health first and allows businesses of all sizes to reopen swiftly and safely,” said Joshua Bolten, President & CEO of Business Roundtable. “Safety first and consistent guidelines are critical to reopening. Salesforce is providing an important public service by giving businesses and organizations of all sizes this suite of free resources to help them navigate current guidance and get back to business safely when they can do so.”

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 Sales & Marketing

ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain

Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies.

The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service its customers across multiple verticals to achieve their goals.

Speaking about the acquisition, Anshul Jain, Director and Chief Executive Officer, ABSYZ, said, “When you combine Youngsoft’s global scale and reach with ABSYZ’s core Salesforce.com expertise, and best-in-class team, brand, and partners, the result is a formidable force in the industry. Besides the Salesforce.com platform, ABSYZ had already started working on Digital, Mobility, AI and Blockchain in 2018 and with this acquisition, we get to leverage deep expertise from Youngsoft in these areas. We are also super excited that now team-ABSYZ can boast of industry leaders as mentors.”

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Established in 2011, ABSYZ is headquartered in Hyderabad, India with offices in San Francisco, US and Bangalore, India and has nearly 120 employees worldwide. ABSYZ is a trusted service provider to some of the world’s leading companies, including Fortune 500 companies.

Adding their views, James Haveman, Director (former Director for Michigan Department of Community Health), Youngsoft; Paul Boyer, Board Advisor, Youngsoft and Vice Chairman Emeritus of Meijer Inc.; and Stephen Pickett, Director, Youngsoft, said, “The Board is pleased to welcome ABSYZ to the Youngsoft family. This acquisition adds to the latter’s talent, product, and professional strengths both domestically and internationally. Many of the greatest technological successes have emanated from the joining of two strong partners. We are sure to achieve milestones through this partnership as well.”

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Commenting on the progress of the company, Balesh Lakshminarayanan, Director and CTO, ABSYZ, said, “As we inch closer to a new decade, the challenges and opportunities ahead of us are phenomenal. We are glad to have kept pace with the technological trends and will continue to deliver value consulting to our customers. ABSYZ has grown exponentially in the past few years. Going from a very humble beginning from an apartment in Hyderabad to an 8,000-square-feet office in the central IT hub of Hyderabad was a roller coaster ride. This journey wouldn’t have been possible without the support of our customers, partners, and our teams dedication and passion towards salesforce. I extend heartfelt gratitude and thanks to everyone involved.”

“Youngsoft is happy to welcome the incredible and talented team from ABSYZ to the Salesforce family. A majority of our North American clients are looking to expand on the flexibility and efficiency of the Saleforce.com platform and a trusted solution and implementation partner. This is a very strategic move to achieve growth and serve our clients,” said Rupesh Srivastava, President and CEO, Youngsoft.

The acquisition is subject to customary closing conditions and regulatory approvals and is expected to be closed in the first quarter of 2019. NNV Satish & Co acted as financial advisors to ABSYZ during the process.

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Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software
 B2B Data, Content, News

Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software

The Software Now Includes over 150 Data Sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and More

Mvix, a leading provider of content-rich digital signage software and solutions, announced the launch of a data integrations portal with over 150 business data sources and integrations.

The portal, which lives within the Mvix digital signage software, includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and more. Using data from these business tools, users can create charts and dashboards to display KPIs and performance on digital signage screens.

How It Works

Connect business data

Within the data integrations portal, Mvix users first add their data sources such as Salesforce, Google Analytics, HubSpot, MySQL, Google Sheets and Excel, Amazon Redshift and more. Having all of this data in one place centralizes business data, creating a single source of truth for the business.

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Create charts and dashboards

Using a smart builder, the data is used to create custom reports and charts showing performance metrics and KPIs. The charts can be grouped together to create dashboards.

For example, a sales dashboard can have charts showing total sales quotes, weekly sales, quotes vs. booked orders, and pipeline tracking.

A marketing dashboard will include charts for total inbound leads and lead sources, impressions and clicks from ads, number of new trials, cart abandonment rate and weekly site visitors.

A company health dashboard will have charts displaying the fiscal progress, customer lifetime value, overall return rate, average days until second order, customer pain points and more.

Dashboards help teams to better understand and visualize key metrics that will help their business grow faster.

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Deploy to teams

The dashboards are then deployed to digital signage screens to keep large teams in sync and inspire focus.

Since the dashboard display is auto-updated anytime the data changes at the source, the on-screen content is always fresh and relevant. This real-time dissemination of business intelligence data within or across teams can help companies make quicker decisions.

For example, a marketing dashboard can be used to monitor buying behavior and inform marketing strategy.

A sales dashboard can be used to drive marketing spend, accountability and growth.

A company health dashboard can be used to pinpoint customer pains to drive product, marketing and sales initiatives.

By broadcasting the dashboards on digital signage screens, employees are kept in the loop so they can align their efforts to the goals that matter most.

“The Mvix data integrations portal houses core business data in one place. Blending insights and data from business apps like Google Analytics, Quickbooks, Facebook, Excel and many others will truly establish a data-driven culture and accelerate growth,” says Mike Kilian, senior director of business development. “When easily seen on digital signage screens, performance metrics and KPIs will be at your team’s fingertips and always on their mind.”

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Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities
 B2B Data, News

Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys.

With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service offering for mobile offline data capture on the Formstack platform. QuickTapSurvey will remain a standalone mobile surveys product and will benefit from additional capabilities through the Formstack platform, including workflow automation, HIPAA compliance and more than 40 native integrations, such as Salesforce, MailChimp and WebMerge.

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“We sometimes take for granted the availability of internet access in all locations; many of our customers have had no choice but to collect data on paper because they work in underserved rural areas,” said Chris Byers, CEO of Formstack. “QuickTapSurvey has given aid workers in Eastern Congo access to the same technology as sales reps in New York. We look forward to developing the next generation of data capture tools together.”

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Launched in 2011 by Tishan Mills and Ravin Shah, QuickTapSurvey services more than 180,000 customers in 175 countries. Major clients include Adidas, Philip Morris International, Heineken, Aramark and the Smithsonian Institution.

Formstack’s acquisition of QuickTapSurvey follows its acquisition of Fast Forms in 2017 and the launch of Formstack Go, an offline data capture app for iOS and Android.

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AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data
 B2B Data, News, Sales & Marketing

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales

AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment, AdStage Join enables paid marketing campaigns to align with sales goals. AdStage Join launches December 4, 2018.

3Q Digital’s CEO, David Rodnitzky stated, “Optimizing paid marketing campaigns based on sales data was a painful challenge until AdStage Join. We can now automate the connection of ad data to Salesforce, saving us countless hours in spreadsheets, and providing us with critical information that we can put to use for our clients immediately.”

Marketers often optimize paid campaigns on top-of-the-funnel metrics, but the vast majority of those interactions don’t result in paying customers. The lead generation marketers who do want to incorporate sales data often turn to spreadsheets. But using spreadsheets for large data sets is time-consuming, error-prone, and requires manual updating.

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Mandy Fitzberger, Director of Paid Media at Atypical Digital, stated, “Shortening the path to bottom line impact from paid marketing efforts with AdStage Join is a huge win for our clients as well as for us as an agency.”

Used with AdStage’s other products, Join aims to fundamentally change the way marketers analyze and optimize ad campaigns. AdStage has hundreds of B2B/lead generation paid marketers using its platform.

“If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.

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