While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer success, and learning data build natively on Salesforce.
Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts, interactive video, and multimedia assets, including; who is watching those videos, who is interacting with the video, who is listening, how much of those videos they watched, where they watched them and at what point they engaged with them. With ViewTrac, Salesforce users can ensure that their multimedia assets are always being viewed by the right people at the right time to drive behavior.
With Appinium’s LearnTrac app, Salesforce users can engage customers, employees, and partners like never before. Now, users can deliver contextually, targeted eLearning as part of a larger Salesforce strategy, seamlessly and effortlessly. LearnTrac also allows Salesforce users to obtain relevant and unique data regarding the efficacy of sales-training efforts, customer-support costs, employee performance, and much more.