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Forrester To Acquire B2B Sales Research Firm, SiriusDecisions
 B2B Data, News

Forrester To Acquire B2B Sales Research Firm, SiriusDecisions

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer

Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing performance every day.

“Today’s announcement was driven by our clients,” said George F. Colony, Forrester’s chairman and chief executive officer. “Empowered customers and the disruptive power of technology are forcing business and technology leaders to take decisive action and make deep-rooted changes while delivering quarterly results. The combined value of Forrester’s strategic and SiriusDecisions’ operational capabilities will help our clients change and grow in tumultuous times.”

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“We’re excited about joining forces with Forrester,” said John Neeson, SiriusDecisions’ cofounder and co-CEO. “Allying with Forrester changes the game for our clients and accelerates our growth across industries, regions, and business functions. Beyond the powerful synergies of our two firms what will make this work is our shared passion for our clients’ success,” added Rich Eldh, SiriusDecisions’ cofounder and co-CEO.

Forrester works with business and technology leaders to build customer-obsessed strategies. SiriusDecisions focuses on optimizing marketing, sales, and product operations. CMOs of business-to-business companies operate “The Sirius Way” — a methodology grounded in fact-based best practices that has become the standard across industries, including high tech and advanced manufacturing. Together, Forrester and SiriusDecisions will enable companies to know what they should do, why they should do it, and how to do it.

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This deal opens up a number of opportunities for Forrester expansion:

1) Cross-selling services. Forrester and SiriusDecisions client bases will benefit from broader access to research and advisory content, data, and tools.

2) Accelerating international growth plans. Forrester’s global sales force and channels will widen the distribution of SiriusDecisions’ products in EMEA and APAC.

3) Expanding SiriusDecisions’ platform, methodologies, data, and best-practices tools to new roles. Forrester will extend the SiriusDecisions platform beyond marketing, sales, and product to roles in IT and customer experience.

4) Expanding SiriusDecisions to new vertical markets. Forrester’s growing penetration in industries such as financial services, retail, healthcare, energy and utilities serve as natural areas of expansion for “The Sirius Way.”

With the SiriusDecisions acquisition, Forrester’s addressable market in strategy of $20 billion approximately doubles to $40 billion with the addition of operations. Adding operational expertise to Forrester’s strategy expertise will drive new business, renewal rates, and the ability to enrich existing contracts with additional services.

“The addition of SiriusDecisions is expected to add approximately $100 million to Forrester’s revenue in 2019 on a pro forma basis and is expected to be $0.10 to $0.20 accretive to our 2019 pro forma EPS,” said Michael Doyle, Forrester’s chief financial officer. “Additional financial information will be provided during our call today and with the investor presentation that is posted on our website.”

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The transaction is expected to close in January 2019 and is subject to the satisfaction of customary closing conditions, including applicable regulatory filings. The transaction is expected to be funded through a combination of cash on hand and up to $175 million of fully committed debt financing to be provided by JPMorgan Chase Bank, N.A. and a syndicate of other lenders.

William Blair & Company, L.L.C. is serving as exclusive financial advisor to Forrester, and Skadden, Arps, Slate, Meagher & Flom LLP is serving as legal counsel. Centerview Partners LLC is serving as exclusive financial advisor to SiriusDecisions, and DLA Piper is serving as legal counsel.

“Digitally-savvy customers are changing the rules of business, creating extraordinary opportunity for companies that adapt and existential threat to those that don’t,” said Mr. Colony. “The combined company creates a robust platform to help our clients not only navigate these rough waters but thrive in the age of the customer.”

SiriusDecisions helps business-to-business companies worldwide by delivering the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, CT with offices in Austin, London, San Francisco, Singapore, Toronto and Waltham, MA.

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Sisense Recognized As A 2018 Gartner Peer Insights Customers' Choice
 Analytics, B2B Data, News

Sisense Recognized As A 2018 Gartner Peer Insights Customers’ Choice

The Gartner Peer Insights Customers’ Choice for Business Intelligence Recognizes Product Excellence, as Rated by Users

Sisense, disrupting the BI market by simplifying business analytics for complex data, is proud to announce that it was named a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms.

To receive this designation, a vendor must have at least one product judged by Gartner research analysts as relevant to the market, with 50 or more approved client ratings, and an average overall rating of 4.2 stars or greater. Based on 367 verified Gartner Peer Insights customer reviews, Sisense earned a rating of 4.5 out of 5 stars as of November 16, 2018.

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“Sisense is obsessive about delivering consistent innovation coupled with unmatched customer focus and success,” said Amir Orad, Chief Executive Officer of Sisense. “We believe that this focus is resulting in a better offering, stronger product and very strong ROI to our customers, and has led to us being recognized by analysts in major reports like the Gartner Magic Quadrant for BI and Analytics. Still, our most important stakeholders are our customers, so our proudest recognition comes from the many excellent client reviews in prestigious ratings like the Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms.”

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Sisense is committed to driving 100% customer satisfaction, and disrupting the BI industry with radical innovation and product ease-of-use — for business users, and technical users analyzing complex data. Numerous customer reviews for the Gartner Peer Insights cited ease of use, service, and customer focus:

“In terms of the service, it has been very strong, with a consistent Customer Success person at every step of the way to make sure we have a person to talk to about any questions that arise.”  

“I was pleasantly surprised by the ease at which I could deliver valuable insights using Sisense.”

“The product itself is intuitive and easy to manage, and the output is spectacular.”

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Katie Bullard Promoted to President, Chris Hays Promoted to Chief Operating Officer, and Cameron Hyzer Hired as Chief Financial Officer
 B2B Data, News

Katie Bullard Promoted to President, Chris Hays Promoted to Chief Operating Officer, and Cameron Hyzer Hired as Chief Financial Officer

DiscoverOrg, the leading provider of B2B intelligence, announced changes bolstering its senior leadership team. Katie Bullard was promoted from Chief Growth Officer to President, Chris Hays was promoted from VP of Operations to Chief Operating Officer (COO), and Cameron Hyzer was hired as the company’s next Chief Financial Officer (CFO.)

“In our next chapter of expansion, Katie, Chris, and Cameron will play critical roles in leading the future of DiscoverOrg,” said Henry Schuck, DiscoverOrg co-founder and CEO. “Each one has an exceptional track record of accelerating the growth of leading B2B tech companies, and I couldn’t be more excited about the value they bring to our business.”

Katie Bullard, President

In her expanded role as President, Ms. Bullard will lead the company’s product, engineering, marketing, customer experience, and IT teams.

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“Over the last 2 years at DiscoverOrg, Katie has done an incredible job leading and scaling an award-winning marketing team, establishing a true product management team and making it best in class, and most recently building a customer experience team and a framework for success around it,” Schuck said. “She has been an incredible asset to both me and the entire organization, and as President, I am confident in her ability to further our goals.”

Ms. Bullard has 15 years of experience in high-growth, PE-backed and public technology and data businesses; she has a proven history of building high-performing teams, implementing transformative growth strategies, and driving a laser-focus on operational outcomes. Before joining DiscoverOrg in 2016, she held senior leadership roles at D&B Hoover’s, Accruent, and Mitratech. She holds an B.A. and M.A. from the University of Virginia, where she graduated with high honors.

“I am passionate about our mission at DiscoverOrg to provide sales, marketing, and recruiting professionals with the best data and insights available anywhere,” said Bullard. “Our goals are clear, and I look forward to delivering even more to our customers and the business in my new role.”

Chris Hays, Chief Operations Officer

In his expanded role as COO, Mr. Hays will be responsible for operational excellence across the business.

“Chris has been instrumental in architecting our sales and customer success operations to allow us to scale from 1,500 customers to almost 5,000 customers,” said Schuck. “He is a critical part of our success, and I’m excited for his opportunity to add a high-degree of efficiency to our operational execution.”

Also Read: DiscoverOrg Co-founder and CEO Henry Schuck Selected as One of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2018

Chris Hays is an established sales and operations leader with 20 years of B2B experience. He has held global sales, marketing, and operations roles at Lucent, and later at Avaya. From there, Hays founded Inside Sales Team, a sales enablement company that became one of the fastest-growing companies in upstate New York. He holds a B.A. from SUNY – Albany.

“I am delighted to be continuing my journey with such a talented group of people,” noted Hays.

Cameron Hyzer, Chief Financial Officer

In his role as CFO, Mr. Hyzer will be responsible for finance, strategy, and human resources. He joins the team after serving as CFO of Eze Software Group for the last 6 years.

“Cameron is a world-class financial and operational leader,” said Schuck. “The experience he has had scaling businesses to over $300m in revenue will be incredibly valuable to DiscoverOrg, and I couldn’t be more pleased to have him join our team.”

Mr. Hyzer brings over 20 years of experience enabling SaaS, software, and technology
companies to scale and grow, improve operations, and execute fundraisings, exit events, and strategic acquisitions. In addition to Eze, Cameron served in senior leadership roles at other PE-backed and public companies including ConvergEx and Thomson Financial. He graduated cum laude from the University of Pennsylvania with concentrations in Finance and Strategic Management from the Wharton School and a concentration in Electrical Engineering from the School of Engineering and Applied Science.

“I’m very excited to join such a great team at DiscoverOrg and help to build on the success that they have achieved to date as leaders in the sales and marketing intelligence market,” noted Hyzer.

Recommended Read: DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

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EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth
 B2B Data, News

EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth

Co-Founder J.J. Kardwell to Become Executive Director as New CEO Santosh Sharan Joins Board of Directors

EverString, the fastest-growing B2B data platform, announced that it has named Santosh Sharan as its new CEO. Sharan has also become a member of EverString’s Board of Directors. Co-founder J.J. Kardwell will remain on the company’s Board as an Executive Director and member of the executive team.

“I am thrilled to have found such a qualified industry veteran to lead EverString as we continue to scale,” said Co-founder J.J. Kardwell.  “I am extremely proud of our team’s significant accomplishments during my time as CEO. We have built an unrivaled technology platform, assembled a world-class executive team, and delivered the best financial results in the company’s history. After nearly five years leading our day-to-day operations, I have decided to move into a role that allows me to spend more time with my family. I greatly appreciate the support of our investors and team, which has enabled me to make this transition. I will continue to help guide EverString’s product strategy and work with our customers and partners, and I look forward to being part of the company’s continued growth.”

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Under Kardwell’s leadership as CEO, EverString has grown annual recurring revenue 278% during the past year, consistently outperformed the company’s objectives, and completely transformed the company’s machine learning and data platform.

“I am absolutely thrilled to be part of this terrific team here at EverString. I was looking to lead a company with a highly differentiated offering with proven success in a large and growing market, and EverString has all of these attributes and much more,” said Santosh Sharan. “Accurate and comprehensive company data is the bedrock of all B2B go-to-market, operations and risk management. EverString’s work towards the application of machine learning and artificial intelligence to enrich company data with real-time signals is unparalleled in the industry. I look forward to building on this momentum and continuing to provide innovative solutions to our customers.”

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Sharan comes to EverString as a veteran of the B2B data space, having held executive positions at Aberdeen Group and ZoomInfo. Most recently, Sharan was the Chief Operating Officer at Aberdeen. Prior to that role, Sharan was the VP of Product, Growth & Strategy at ZoomInfo. At ZoomInfo, he developed a series of business optimizations that led to significant growth in revenue and profitability. Before joining ZoomInfo, Sharan served as the founder and CEO of Keisense, a mobile user experience company. He eventually led the sale of Keisense to publicly traded Nuance Communications. Sharan has an MBA from London Business School, UK, an MS from Harvard University, US and a BS from Birla Institute of Technology, India.

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Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data
 B2B Data, News

Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data

Strengthens Ability to Optimize Go-To-Market Strategies and Execution

Executives using go-to-market decision engine InsideView Apex can now improve their strategic targeting in two important ways, thanks to intent data from Bombora, the companies announced.

Forrester recently recognized InsideView Apex for providing advanced capabilities for go-to-market planning, including data visualizations for Ideal Customer Profile (ICP) modeling. Now executives who use InsideView Apex can both (1) widen their total addressable market (TAM) by using Bombora’s intent data to find new companies that are looking for their products and services, and (2) narrow their target market by applying intent data to refine the market segments Apex has generated — focusing it on the prospects most likely to be in-market.

Also Read: DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

“InsideView’s Targeting Intelligence platform provides a single point of access for all B2B data and targeting signals, from firmographics, contact details, news events, personal connections, technographics, and now intent data,” said InsideView VP of Products Marc Perramond. “Adding Bombora intent data makes go-to-market planning in Apex that much more powerful. Now you can discover even more ideal prospects, and home in on the specific accounts in your target market that are not only an ideal fit for what you sell but are also currently in-market.”

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Bombora finds businesses that are interested in specific products and services by aggregating the largest source of B2B intent data.  This source is a data cooperative consisting of meda, analyst, business news and vendor websites, IT forums, and industry associations.  Increased content consumption on specific topics, observed by Bombora, identify prospects that have displayed a strong indicator of purchase interest.

“InsideView Apex enables businesses to build profiles of their best prospects,” said Bombora VP of Partnerships Dale Durrett. “By adding its intent data, Bombora helps executives decide which prospects to approach first.”

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Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability
 B2B Data, News

Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability and Break Away from “Set and Forget” Pricing

Solution Combines World’s Most Widely Deployed B2B Pricing & Sales AI with New Customer Price Management Capabilities, Enabling Companies to Drive Measurable Revenue and Margin Increases

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has enhanced its existing Customer Price Management solution with new price management capabilities that support the creation, maintenance and renewal lifecycle of customer pricing.

For most B2B companies, managing customer pricing is one of the most challenging and critical aspects determining revenue and profit performance. Too often customer pricing is a “set and forget” proposition where prices or discounts stay in place for months and years, unchanged. It’s not unusual for B2B companies to accumulate tens of thousands or even millions of customer prices over the course of doing business for decades. This trend only accelerates with the transparency of B2B e-commerce further driving the need for customer-specific pricing, potentially increasing the magnitude of the challenge. The revenue and profit impact is significant, especially in today’s economy as increasing cost pressures from suppliers, tariffs and inflation continue to chip away at margin.

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Analysts armed with spreadsheets and email are no match for the rate of change and scale of customer pricing in most organizations. As a result, managing customer prices happens too infrequently and is subjected to simple rules of thumb rather than executed with the surgical precision required.

Zilliant IQ for Customer Price Management is a solution that enables B2B companies to scale to the increasing challenge of profitably managing customer pricing, providing a complete set of tools for price management, organizational collaboration, price execution and price optimization. Users can now manage customer prices efficiently and surgically execute mass price updates in response to cost changes, product supersessions, strategy changes or other initiatives, while making it simple to collaborate with sales to update prices and communicate changes to customers.

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When Zilliant’s Customer Price Management solution is deployed into existing platforms, optimized customer prices can now be delivered line item by line item and mass updated in and across customer agreements, that are created, maintained and renewed centrally in one location or system.  With the visibility into customer agreements for both pricing and sales teams, collaboration and communication between pricing and sales is more productive. With AI-driven analytics and guidance, sales teams can have constructive conversations on updating customer prices over time and pricing teams can monitor compliance to volume commitments and profitability.

“For over 17 years, we’ve seen the challenges our customers face in managing and updating customer prices. That’s been the inspiration for Zilliant to make huge investments in our suite of Customer Price Management tools that now allow companies to put an end to spreadsheets and emails and instead have an enterprise-ready capability to manage their pricing,” said Zilliant SVP of Product and Science Pete Eppele.

Zilliant IQ for Customer Price Management works in conjunction with existing ERP, CRM and CPQ investments to transform customer price management from a cumbersome and challenging process to a streamlined, technology-enabled, collaborative process managing the full cycle from starting a change, through rollout, through measurement of realization and results.

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DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams
 B2B Data, News

DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

New Data Points Now Available Include Visual Parent-Subsidiary Relationships; Mobile Numbers and Personal Email Addresses; In-Depth Work and Education Profiles; And Investor and Funding Insights

DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by significantly expanding the number and type of data points delivered through its platform.

Over the last 60 days, the company has expanded its highly accurate and actionable company and professional contact profiles to include:

  • Detailed, searchable parent-subsidiary corporate relationships visualized in color-coded hierarchical charts
  • Expanded contact details, including mobile phone numbers and personal email addresses
  • In-depth work history and education profiles
  • Investor and funding round insights and timelines

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While DiscoverOrg has long been recognized for having the most accurate contact data in the market, these additional data points, in addition to recent enhancements to DiscoverOrg’s intent data offering and technographics coverage, further its mission to deliver a comprehensive view of companies and professionals for sales, marketing and talent acquisition teams.

“The traditional playbooks for B2B prospecting and corporate recruiting don’t work anymore,” says Henry Schuck, DiscoverOrg CEO. “Today’s buyers and hires expect highly personalized outreach at the right time that cuts through the mass-produced noise we’re all inundated with. The additional data we are now delivering make it even easier for our customers to craft the right message and engage where and when they are most likely to get a response.”

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DiscoverOrg’s powerful search capabilities allow customers to hone in on best-fit prospects and talent across 100+ data points. Its integration and engagement features let users industrialize the data in their workflow across a variety of channels – from email to calling to texting and chat.

“Our biggest differentiator is our ability to bring together proprietary technology, automated tools, and integrations that gather data – plus a layer of human verification to ensure its accuracy,” says Katie Bullard, DiscoverOrg Chief Growth Officer.

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Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation
 B2B Data, News

Alibaba Gives Fastbase Huge Boost to Position Itself as Biggest Global Player in B2B Lead Generation

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase

Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world’s leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming available to the two million companies within Alibaba.

“During November, Fastbase created two million accounts for companies selling on Alibaba.com. These companies will be able to access new leads looking for their products online. We have great expectations for the Chinese market and are already considering to build a joint venture that will help support the enormous market in Asia,” states Rasmus Refer, CEO of Fastbase.com

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These businesses will be able to find even more leads worldwide with the launch of the InMarket Leads software developed by Fastbase. In addition to being able to tell which companies are visiting a website, Fastbase’s new InMarket Leads software can now tell companies which businesses are searching on Google for their products or services.

Refer continues, “Jack Ma (founder of Alibaba.com) and I were some of the first pioneers in business portals and search engines back in the late 90s. We gradually learned the customers in that market very well. While Jack focused on e-commerce, I chose search, web analytics, and lead generation as my focus. I now hope that Fastbase can help bring value to all the companies that use Alibaba as a sales channel, and at the same time, it can lift global lead generation to new heights.”

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Fastbase’s new software not only discloses information on over 130 million companies that are searching on Google everyday, but also lists the companies that are visiting a business’s website. This feature is great for companies to now view leads worldwide that are searching for their product or service in almost real-time.

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Dentsu Aegis Network Announces the Acquisition of Namics AG
 B2B Data, News

Dentsu Aegis Network Announces the Acquisition of Namics AG

Namics Will Join Merkle Expanding Its Capability and Geographic Footprint in EMEA

Dentsu Aegis Network announces that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’.

“I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

Namics’ digital experience, creative and service design expertise complements Merkle’s already significant customer experience (CX) and marketing technology practice in the region. An important step in Merkle’s strategy to increase its global footprint, it provides further scale and depth to Merkle’s people-based marketing capabilities, in particular in the areas of business transformation strategy, digital consulting and technology implementation across Adobe Experience Cloud, Sitecore, Salesforce and SAP and other leading technology partners.

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All Namics‘ 550 digital specialists based in Frankfurt, Hamburg, Munich, St. Gallen, Zurich and Belgrade will join Merkle, bringing its EMEA regional employee numbers to over 2000. Founded in 1995, Namics provides strategic consulting, concept development and creative, as well as technical implementation, with a strong focus on user experience. Its clients include ABB, Credit Suisse, Migros, Swiss Life, UBS, and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.

Giulio Malegori, CEO, Dentsu Aegis EMEA, said: “I am delighted to welcome Namics into the Dentsu Aegis Network. This acquisition brings scale to our existing presence in the German and Swiss markets in EMEA. Their services complement Merkle’s unique capabilities, creating a compelling offer that will help clients transform their brands in the digital economy.”

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Michael Komasinski, president, Merkle EMEA, said: “This acquisition provides important scale to our business in EMEA, adding new markets and an established service offering that fits perfectly with our existing marketing technology and CX practice. With an enviable client base and a shared vision, Namics accelerates our strategy to extend Merkle’s people-based marketing capabilities across EMEA.”

Bernd Schopp, CEO Namics, said: “Becoming part of Merkle and Dentsu Aegis Network is a fantastic opportunity for Namics as we have a shared vision of helping clients become winners in digital transformation. Our customer advocacy approach to delivering digital marketing, communication and commerce solutions will be further strengthened by Merkle’s data, analytics and CRM capabilities. This is an incredibly compelling offer to our clients. We are excited about the opportunities this move provides.”

Merkle is a leading, data-driven, technology enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

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Dentsu Aegis Network Acquires B2B International
 B2B Data, News

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World’s Largest Specialist B2B Agency Network

Dentsu Aegis Network announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.

Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world’s largest blue-chip companies including Stanley Black & Decker, BASF, E.ON and Shell. It has carried out more than 3,000 B2B market research projects across every continent and every industry vertical gaining powerful cross-industry experience.

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The addition of B2B International further enhances gyro’s offering to create ideas that are humanly-relevant for its global roster of clients, which includes HP, Vodafone, Danone, eBay and Google. The agency, which launched in 1981 and was acquired by Dentsu Aegis Network in 2016, has 17 offices worldwide and is headquartered in New York.

This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network.

Christoph Becker, Global CEO & CCO, gyro, said “gyro’s strategy is to offer the most modern and full service B2B solutions for our clients globally. Our existing, full service offering blends creative excellence and a unique understanding of how business decisions makers behave, with deep data resources focused on B2B. By joining forces with B2B International, the world’s leading provider of B2B market research, we will accelerate gyro’s goal to lead the reinvention of B2B marketing. I couldn’t be more happy to have this world class talent and new friends acting as one to deliver the most humanly relevant ideas and experiences.”

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Julia Cupman, President of Research, North America, B2B International, said: “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector. We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”

B2B International, whose UK-based clients include Wolseley, Yodel, Celesio, and Kingspan, will remain headquartered in the UK, with offices in London and Manchester, and operate under the brand, B2B International – a gyro company.

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