Salesforce Appoints Gavin Patterson President and Chief Revenue Officer

Salesforce, the global leader in CRM, announced the appointment of Gavin Patterson as President and Chief Revenue Officer. Patterson, who has served as the company’s President and CEO of Salesforce International, will lead the company’s global sales organization and will continue to report to Chair and CEO Marc Benioff.

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Patterson joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA), Salesforce’s fastest-growing region globally. Earlier this year, Patterson was named President and CEO of Salesforce International where he led the company’s go-to-market strategy across all international regions. His appointment to President and Chief Revenue Officer is effective August 1 and he will be based in San Francisco.

“Gavin is an outstanding global leader and I’m delighted to welcome him as the Chief Revenue Officer of Salesforce,” said Marc Benioff, Chair and CEO, Salesforce. “Gavin’s global experience, network, and public company CEO experience uniquely position him for this critical leadership position at Salesforce.”

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“I am excited to be part of the global success story of Salesforce,” said Gavin Patterson, President, and CEO of Salesforce International. “In the months ahead, we will remain focused on helping our customers recover from the COVID-19 pandemic, deploying our technology and enabling them to re-open their businesses and communities safe. Our world-class sales organization is built for moments like this, being a trusted advisor able to deliver the full power of Salesforce to help make our customers successful.”

Squirrly 2020 Answers Call from Small Businesses for Affordable SEO Marketing Support with First-Ever Non-Human SEO Consultant

Every business wants to be on the first page of Google search. Yet, understanding how to make that happen leaves all too many small business owners shaking their heads in frustration. And forces them to turn to consultants they often can’t easily afford. The tech and marketing nerds at a company called, Squirrly Limited, says there is a new way forward – and it starts by taking humans out of the equation.

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This week, the company announced the beta launch of its updated software plugin that combines machine learning and cloud services to provide what it says is the same guidance that an SEO consultant would offer, yet with greater precision and customization… at a far more affordable price. Specifically, the marketing software analyzes and offers recommendations for improving the client’s website, identifies actionable steps for boosting Google rankings, and then monitors SEO performance and makes adjustments to the strategy, as appropriate. As such, the software has been dubbed Squirrly 2020: Smart Strategy.

Squirrly’s CEO, Florin Muresan, says this latest iteration of its wildly popular service is the first of its kind and will level the playing field for small and medium-sized businesses when it comes to WordPress SEO marketing. Squirrly Smart Strategy can now be downloaded by the company’s existing 200,000 users and will be expanded to new customers as the company gathers information on the user-experience and continues to make improvements.

Launched in 2012 in the UK, Squirrly Limited today has over 6,400 clients in 90 countries, including such megabrands as Microsoft and the BBC. Yet, it says the heart of its focus is “the little guy” – i.e. the small and medium-sized businesses and bloggers that need expert marketing support so they can keep focused on day-to-day operations.

“We deliver insanely great marketing software. Period, ” explained Muresan. “Squirrly 2020 is basically a software version of a private SEO consultant – without the overwhelming cost that can snuff out a business owner’s passion. For a flat monthly fee, we help the creators to create and the dreamers to dream. We put advanced digital tools to work for them so they are highly visible online and therefore can sell their products and services.”

And, by the numbers, that is a service greatly needed if businesses are to beat the odds stacked against them for longevity. Consider these stats: 30 percent of small business owners say that keeping up with technology is a major concern yet, the importance of doing just that is borne out by other research that says up to 80 percent of people check out a company online before doing business with them. Likewise, the average monthly fee for an SEO consultant is over $2,500 a month.

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The complexities of SEO can also leave businesses feeling at the mercy of high-paid consultants who throw around unfamiliar terminology like UX and click-through and keywords and backlinks and algorithms and redirects. These sentiments are expressed in testimonial after testimonial from Squirrly clients on its website who rave about the results they’ve experienced, the money saved, the marketing knowledge they have acquired, and the growth of their business.

Puzzle Partner Named Global Agency of Record for ClinTex

Puzzle Partner, a leading B2B technology marketing agency, announced that it has been named Agency of Record (AOR) for ClinTex, a next-generation solution provider to the pharmaceutical industry, and the team behind CTi – Clinical Trials Intelligence. Puzzle Partner will lead a global integrated communications program for ClinTex, including public relations and content development, to elevate the brand to new heights and raise visibility in 2020 and beyond.

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“Puzzle Partner’s understanding of emergent technology and their ability to navigate the market has allowed them to jump right in, providing fresh perspectives to help drive our brand forward,” states Brendan Mannion, Co-Founder of ClinTex. “I’m excited about the positioning that we have unlocked as a foundation for the next chapter of our company’s growth and look forward to seeing that come to life.”

With offices in the UK and US, ClinTex develops solutions that enable pharmaceutical companies to manage and optimize the key pain points in conducting clinical trials without the need for significant investment into backend technical infrastructure or data science expertise. The company has pioneered the CTi platform, which leverages predictive analytics, machine learning, and the novel use of blockchain technology and smart contracts in clinical trials. The CTi ecosystem enables interoperability of all clinical testing information views and provides valuable insights and benefits to stakeholders such as Clinical Project Managers & Physicians, Clinical Data Managers, Pharmacovigilance staff, and Site Monitors.

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“There are tremendous opportunities for blockchain to disrupt the status quo in healthcare, pharma and life sciences,” explains Alan Young, co-founder of Puzzle Partner. “Its potential impact may be one of the most important transformations of our time. We’re thrilled to be on this journey with the visionary team at ClinTex and look forward to working with the company to tell their story and share their insights.”

JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing, and event planning services for the telecom, data center, and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th “Most Engaging Digital Marketer in 2018” by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership, JSA clients will have the opportunity to share their social messaging with Kirstel’s vast network of more than 400,000 followers across LinkedIn, Twitter, Facebook, and Instagram.

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“As an influencer focused on the telecom, data center, and tech space, I have known and worked with JSA throughout the years,” comments Kirstel. “I’ve been honored to moderate JSA’s live industry events, online Virtual Roundtables, and even LinkedIn Chats. Our shared interests, news, and networks make this partnership a great fit, and I look forward to a long working relationship with JSA and its clients.”

“Influencer marketing is a growing trend within B2B,” continues Jaymie Scotto Cutaia, CEO of JSA. “As one of the top social media influencers in our industry, Evan Kirstel has a proven power to ‘move the needle’ with meaningful social engagement for our shared professional community. We look forward to leveraging Evan’s extensive social influence to give our clients an even greater edge in the crowded social media space, especially now during this pandemic outbreak, when social networking has replaced face-to-face networking.”

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As part of JSA’s additional support, it’s providing to its clients during these difficult times, JSA is providing Evan’s social influence to its signed retainer clients on a complimentary basis for the next three months. After this time, this service will be available as an optional client add-on to their existing social media strategy.

Stella Connect and Qualtrics Ink Strategic Partnership

Stella Connect, a disruptive, VC-backed provider of SaaS contact center Quality Assurance and Performance Management solutions, announced that it has entered into a strategic relationship with Qualtrics, creator of the experience management category. With this collaboration, the two companies will provide a seamless workflow for driving agent engagement and performance to help enhance the customer experience.

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In the partnership, Stella Connect adds its modern solutions for driving contact center team performance to the powerful Qualtrics platform for gathering Voice of Customer feedback. Stella recently released a real-time QA product which, combined with agent/manager 1:1 meeting software, offers the most engaging and comprehensive solution for boosting contact center performance. Companies using Qualtrics to gather VoC feedback can now seamlessly integrate the data into Stella’s solutions, making it possible to drive agent engagement, real-time coaching, and ultimately better customer experiences with the contact center.

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“We are excited to partner and collaborate with Qualtrics given our shared passion for both the agent and customer experience,” said Jordy Leiser, Co-Founder, and CEO of Stella Connect. “Qualtrics’ clients around the world will now be able to take advantage of this new seamless connection that pulls customer feedback directly into Stella Connect, enabling real-time agent coaching, engagement and performance improvement for contact centers.”

Hyland Offers Free Subscription to Cloud-based Sharing and Collaboration Tool

Hyland, a leading content services provider for organizations across the globe, is offering a free subscription to ShareBase* for all organizations to enable remote work during COVID-19. The offer is available for any organization seeking technology to support work-from-home policies by keeping users connected, content accessible, and critical processes moving forward.

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Leveraging ShareBase, organizations gain a simple and secure way to share information and collaborate with both internal and external users. Built on a low-code, cloud-based platform, ShareBase is quickly deployable, providing newly remote employees with the critical content they need to do their jobs from anywhere and any device.

“During these challenging times, we understand the stress organizations are under to empower their remote workforce, ensure business continuity, and scale their technology for system demand. We want to offer support and meet the needs of our global community in the best way we know how – by providing our solutions and expertise at no cost,” said John Phelan, executive vice president, and chief product officer at Hyland. “Leveraging ShareBase, organizations achieve a secure way to deliver remote access to information and processes to best support their customers, members, patients, students, and constituents.”

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Teledyne LeCroy Launches New Sales and Support Office in Israel

Teledyne LeCroy, the worldwide leader in electronic Physical Layer and Protocol test solutions, is pleased to announce the official opening of its sales and application support office in Israel.

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“A significant sales and support presence in Israel is a sensible choice for us and for our clients,” says Michael Romm, General Manager for Protocol Solutions Group at Teledyne LeCroy. “With its strong and influential high-tech industry and unique entrepreneurship arena, we consider Israel to be a key market for us. The weaving of a top-notch local team into our worldwide network of sales and support organization allows us to be in a unique position to provide even closer service to our Israel customers.”

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“We see a great fit between our core physical layer test products and the needs of customers in Israel.  In everything from high-speed serial data test solutions to our core hi-resolution oscilloscope and related test products, we are excited to be bringing these products to market through our own direct sales team,” said Tyler Cox, General Manager for Physical Layer Test at Teledyne LeCroy. “Our main goal in establishing the local office is to ensure that our customers get an unparalleled level of support for their products and applications.”

DeepIntent Launches The First Data-Rich, Privacy-Safe Digital Marketplace For Healthcare Advertising

The marketing technology company, DeepIntent, announced the launch of its Healthcare Marketplace. This marks an expansion of the company’s MarketMatch™ technology platform and completes the MarketMatch trifecta. Now, healthcare advertisers, publishers, and data providers can collaborate within a data-rich, and privacy-safe digital environment.

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“The industry is moving towards first-party data, direct inventory, and rigorous privacy regulation, signaling big changes to the way healthcare marketing operates,” said DeepIntent CEO, Chris Paquette. “Our Healthcare Marketplace lets buyers [advertisers] and sellers [publishers] integrate and collaborate on campaigns directly within a privacy-safe environment. It’s a superior and sustainable solution that improves campaign performance while enabling the economics healthcare publishers to need.”

DeepIntent’s closed ecosystem prohibits the transfer of any sensitive data outside of its secure platform or marketplace. This includes audience data, segments, and real-time bidding (RTB) ad requests. DeepIntent will not integrate with other DSPs (demand-side platforms) to further protect the data of its publisher partners and the privacy of their audiences.

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ResearchGate and HMP Global are amongst DeepIntent’s publisher partners who sell inventory via the Healthcare Marketplace. These publishers conduct 1:1 trading across DeepIntent’s network of 200+ healthcare brands, using an intuitive, self-service tool that allows them to (e.g.):

  • Use their first-party data and DeepIntent’s data assets to verify audiences and monetize inventory
  • Respond to and negotiate proposals in real-time, using the AutoRFP feature
  • Create and optimize inventory deals and packages for immediate activation within DeepIntent’s DSP

“I’ve been impressed with every aspect of the Healthcare Marketplace,” said Ayman Chaar, Head of Programmatic at ResearchGate. “We have been searching for a partner like DeepIntent who can bring unique data and demand to help us better engage our healthcare professional user-base with relevant advertising. We’re looking forward to great innovations that DeepIntent is rapidly bringing to market.”

Key Benefits To Healthcare Advertisers

Advertisers’ custom audience segments are sent directly to DeepIntent’s Healthcare Marketplace, where advertisers can trade directly with publishers, buy across the open exchange, or both. Direct-to-publisher trading gives advertisers a unique inventory and buying benefits, including:

  • Exclusive access to first-party data and verified, provider-rich inventory
  • Audience delivery forecasts across publisher partners, including real-time overlap and NPI list matching
  • More efficient processes with time-saving features, like AutoRFP, automatic deal creation without insertion orders, and turnkey availability of NPI-level performance metrics

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“Our partnership with DeepIntent has simplified the go-to-market strategy for our clients’ campaigns by enhancing our speed and access to unique data and inventory,” said Andrea Palmer, President of Publicis Health Media. “The results have been extraordinary, and the platform has allowed us to focus on what we excel at: delivering highly targeted and resonant advertising.”

MediaCrossing Inc. Launches Innovative Digital Advertising Solution to Help Marketers Reach Consumers in Uncertain Economic Environment

MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world’s largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute strategic digital advertising strategies that distinguish brands from competitors. MXEdge, the company’s newest offering, ensures small and mid-sized firms have access to the same, effective tools to help reach customers.

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“It was time for us to officially launch MXEdge,” says Michael Kalman, founder, and CEO, MediaCrossing Inc. “We do the work for you so CEOs and founders aren’t figuring it all out alone.” MXEdge is a streamlined offering that helps these companies reap the benefits of the firm’s expertise in today’s challenging times. “It’s time to get back to business for these companies,” adds Kalman.

MXEdge‘s affordable social and search media advantage means companies have an increased likelihood of standing out from the competition. “We bring services and tools usually reserved for big companies to smaller players,” explains Kalman. “Now we’ve changed the model even further to help marketers reach consumers efficiently, with an abbreviated but effective approach that is critical right now.”  MXEdge partners with its clients buying advertising on leading social media platforms, including FacebookInstagram, and others. The firm also maximizes Google search advertising.  “A ‘do-it-yourself’ approach is not the answer to surviving and thriving right now,” adds Kalman.

The digital advertising landscape has created extraordinary challenges for companies of all sizes. A recent report from Simon Kemp, CEO, Kepios, and chief analyst at DataReportal, an organization that uses data to help companies all over the world make sense of online activity, says that people have been spending considerably more time on their digital devices as a result of Coronavirus lockdowns. DataReportal analysis indicates that 4.57 billion people now use the Internet, an increase of more than 7% since this time last year. Social media users are growing even faster, up by more than 8% since April 2019 to reach 3.81 billion today.

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MediaCrossing works with clients to craft digital ad strategies using targeted techniques to acquire or reacquire ideal customers. The company’s media and data platforms and proprietary techniques enable the firm to offer MXEdge at a fraction of the cost of a full-service agency.  “We developed an exclusive subscription-based model that makes this possible,” adds Kalman.

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers

More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which is purely based out of the Cloud. Now, by partnering with the Oracle Marketing Cloud, they are ensuring that the platform is best in class.

“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile.

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“We are excited about this collaboration. We believe that Oracle Responsys’ customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms, and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on-premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale,” he said.

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Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost-benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in mobile handset penetration.”

Route Mobile has a global presence with 800 mobile networks and another 230 network operators that the company works with. Their main product is the provision of high-quality A2P SMS routes. With the collaboration, Route Mobile hopes to reduce IT complexity for its clients and increase the return on marketing investment.

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