Rawcubes, a Chicago-based, best in class data management software company, recently announced Mark Andeer, the veteran sales, and marketing executive, as Head of Sales and Marketing. Andeer has led sales efforts during the time The Escape Pod agency won Ad Age’s Midwest Best Agency of the Year and was behind wildly successful viral campaigns throughout his marketing career.
Personalization Comprises 14% of the Marketing Budget, says Report
Reporting to the Founders, Andeer will take on the Rawcubes brand, leading the CMO & team and all marketing & client acquisition activities. Rawcubes is “what’s next in moving data, preparing data, and making data more accessible to drive business results. Through our products, we enable business users to accurately leverage data in real-time, regardless of the sources…” said Andeer. “… I’ve seen first-hand how getting accurate data in real-time from any number of sources has been a challenge for many organizations, regardless of industry. I’m excited to join a talented team and help tell the world how we can solve their most complex data challenges.”
Artificial Intelligence Transforming the Digital Marketing Landscape
Andeer most recently consulted for various companies after leaving the position of CMO of The Escape Pod advertising agency where he led new business efforts. Before The Escape Pod, Andeer was CMO/vice-president of creative with Kmart and was previously with OfficeMax, where he held the vice-president of brands strategy role. Prior to his corporate roles, Andeer held leadership roles in advertising agencies BBDO in Minneapolis and Lowe in New York.