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Momentum CRM Announces Integration With automotiveMastermind’s Market EyeQ Platform

Momentum CRM, a premier automotive CRM solution, has teamed up with automotive mastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for the automotive industry, to set the new standard in CRM integrations.

Machine Learning – a Boon for B2B Marketers

Momentum CRM recently elevated its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through Market EyeQ, the company’s sales, and marketing platform. This enhanced integration will provide the companies’ mutual clients with a strategic advantage and seamless end-user experience. The integration comes as an addition to already existing enhancements, such as two-way notes integration and more.

The Market EyeQ platform coupled with Momentum CRM allows dealers to easily access detailed customer information, including:

  • Customers’ Behavior Prediction Score® (BPS) – a 0-100 ranking system generated by Mastermind’s proprietary algorithms that identify consumers who are ready to purchase, enabling dealers to focus on high-potential customers
  • Deal type
  • Customers’ vehicle history, including vehicle mileage

The integration allows automotive retailers to maximize opportunities with current customers and leads, ultimately leading to more closed deals every month directly out of their CRM.

Automated Personalization – the New Focus for Marketers

“At Mastermind, we pride ourselves on providing unrivaled data and intelligence that easily integrates into any CRM or DMS platform,” said Joe Kacala, Chief Product Officer at automotiveMastermind. “We applaud Momentum CRM for seeing the value in going beyond a standard integration and featuring actionable Mastermind data front and center in their interface to empower our mutual dealer partners to more easily identify, communicate with and close every potential buyer in their market through the combined power of Momentum CRM and Market EyeQ.”

Pipedrive teams up with the Ambitious Africa initiative to develop entrepreneurship in the world’s fastest-growing continent

Sales CRM Pipedrive has entered a partnership with the project ‘Ambitious Africa‘, which aims to empower collaborative projects in the fields of education, entrepreneurship, and entertainment between Africa and the Nordics. This continent-wide program, run largely as a grassroots youth initiative but also supported by the Finnish Government and the European Commission, takes Pipedrive CRM to each country in Africa, where the company plans to significantly expand its business in the coming years

Arho Anttila, Pipedrive’s General Manager for Africa and Asia, confirms that Pipedrive has expansion plans in the African market as the continent has shown steady and rapid growth in the past years with a vastly developing SMB sector and improving living standards. “Thanks to ‘Ambitious Africa’ we can build our network and learn more about the specifics of sales in each of these African countries while enabling this great continent to reach its full potential.”

On May 26, Ambitious Africa held its first Global Matchmaking Summit which brought together more than one thousand Nordic and African entrepreneurs, students, and policymakers. “Pipedrive is extremely excited to partner with such a unique large-scale initiative, which aims to empower the transformation of African countries by creating contacts, collaborations, and fostering entrepreneurial mindset among the youth in two continents,” says Anttila. As part of the partnership, teams of 54 African countries participating in the program use Pipedrive CRM for managing their projects and contacts.

HawkSoft Announces Integration With Better Agency Insurance CRM to Automate Marketing and Sales Campaigns

HawkSoft’s 25-year history is highlighted by an unrelenting focus on building software from the independent agent’s point of view. HawkSoft is proud to announce integration with a likeminded partner in Better Agency, which delivers easy-to-use sales and CRM automation for agents.

Automation and Campaign Management Tools – Priorities for MarTech Teams

The integration eliminates time-consuming double-entry of client and policy data between the two systems. Better Agency automatically syncs with an agency’s HawkSoft database twice per hour. This empowers agents to leverage current HawkSoft data with the powerful automated campaigns provided within Better Agency.

“We immediately recognized a familiar passion in the team at Better Agency,” said Rushang Shah, Chief Marketing Officer at HawkSoft. “Like us, they are focused on independent agencies and delivering simplicity out of the box. Insurance agents don’t need to fiddle with setting up automation workflows or templates because all that comes pre-configured with Better Agency.”

Customer Experience – 74% of Consumers Likely to Buy Based on their CX

“Better Agency is proud to stand with a company like HawkSoft,” says Will Shaw, co-owner of Better Agency. “Shared vision and passion for the independent channel are what made this possible. HawkSoft users now have an advantage over their competition when it comes to growing their agency.”

The Alias Group Establishes Dedicated Salesforce CRM Services Division

The Alias Group has formalized its Salesforce CRM Services division by expanding service offerings under the Optimization and Implementation categories to serve both new Salesforce users and existing users. The mission at The Alias Group is to raise the performance of our clients’ Salesforce instances to equal the performance level that our sales teams execute every day.

Salesforce Optimization Services

  • Admin On-Demand: For immediate sales process impact.
  • Systems Integration: Forgetting the most value from your data.
  • Optimization On-Demand: For lead converting at maximum efficiency.
  • Lightning Migration: For adding features that apply to your sales processes.

Salesforce Implementation Services

  • Express Implementation for Sales Cloud: Start making—and documenting—quality calls ASAP.
  • Express Implementation for Service Cloud: Deliver comprehensive service on every platform.
  • Full Implementation & Integration for Sales Cloud: Ramp up with customized sales processes.
  • Full Implementation & Integration for Service Cloud: Accelerate customer service to new levels.
  • Pardot Marketing Automation Integration: Control complex campaigns by automating tasks.

For decades, The Alias Group has been fine-tuning process-driven Outsourced Inside Sales, Lead Generation, and Salesforce CRM Services models for B2B clients poised for growth. Alias has expanded into many industries with comprehensive, fully integrated inside sales and Salesforce initiatives that deliver on a disciplined and transparent methodology.

The Alias Group implements programs that synch up each client’s unique sales processes with the tools they need to excel. The repeatable, systematic approach also compresses onboarding, routinely up and running—and selling for clients—within two weeks.

iClick’s Integrated Enterprise and Marketing Cloud Platform Drives Robust Growth of QiaQia Food’s WeChat Mini-Program

iClick Interactive Asia Group Limited, independent online marketing, and enterprise data solutions provider in China, announced that the WeChat mini-program of QiaQia Food Co., Ltd, a client of iClick’s subsidiary Changyi, has achieved impressive growth through leveraging iClick’s integrated enterprise and marketing cloud platform with monthly GMV growth of 180% on average since the mini-programs launch.

Since its launch in April 2019, Qiaqia Food’s WeChat mini-program has grown rapidly with the support of iClick’s integrated solutions, achieving cumulative GMV of over RMB 64 million for the twelve months ended May 7, 2020. The total number of mini-program visitors was over 12 million for the twelve months ended May 7, 2020, with the number of monthly paying users rising by an average of 30% every month.

iClick’s integrated enterprise and marketing cloud platform are composed of marketing solutions, consumer data platform (CDP) and enterprise solutions, through all of which iClick propelled the QiaQia Food WeChat mini-programs impressive growth:

  • Marketing Solutions: The omnichannel user acquisition model implemented by iClick for QiaQia Food uses various methods to bring traffic from multiple sources to the QiaQia Food’s mini-program, including search traffic, WeChat Video Official Account and targeted advertising on users’ WeChat Moments feed. iClick also helped QiaQia Food convert offline customers into online traffic by introducing an initiative that offers prizes to customers who scan a code on product packaging directing them to the mini-program.
  • Consumer Data Platform (CDP): All discounts offered to users on the QiaQia Food mini-program are developed and targeted based on iClick’s recommendation algorithm and CDP data which has significantly increased the effectiveness of QiaQia Food’s promotions. iClick’s CDP establishes a 360-degree profile of consumers through multiple touchpoints, increasing the rate at which they make repeat purchases by identifying the most appropriate method to engage users based on their behavior.
  • Enterprise Solutions: With the application of iClick’s enterprise solutions, QiaQia’s customer service representatives can now provide tailored customer service via the convenience of the WeChat platform, which can then enhance user loyalty and stickiness. iClick also conducts in-depth user profiling to give personalized product recommendations and discounts, with advanced algorithms ensuring that product recommendation is 50% more effective than standard methods.

CieloPay Enhances Loyalty and Reward Offerings in Strategic Partnership with ShoppingBoss

CieloPay, a Cielo Global Holdings portfolio company, has announced a strategic partnership with Broadway Media Group, Inc. dba ShoppingBoss, offering turnkey solutions that allow companies to provide cashback to customers for purchases made in-store and online. This solution provides true value for businesses to engage and reward while significantly increasing customer retention and referrals.

IoT Personalized Shopping Trends Used to Streamline E-Commerce Marketing Campaigns

“We are very pleased with this partnership. The unique capabilities that ShoppingBoss brings to the CieloPay offerings are tremendous. Together, we have a differentiated and very compelling cashback offering that makes our product the best choice in the space,” said Nabil Kabbani, CieloPay President, and CEO.

Providing effective growth strategies and finding new ways to engage with stakeholders is paramount to CieloPay’s business model. Merchant partners currently include major national retailers, restaurants, and worldwide fitness organizations. The merchant ecosystem is made up of over 280 participating retailers and growing.

“ShoppingBoss is delighted to partner with CieloPay. Integrating the ShoppingBoss unique, proprietary digital payment and cashback reward platform with the power, scope, and flexibility of CieloPay’s platform is the ideal synergistic relationship. Both companies share genuine excitement over the enhanced solution set we are now able to offer our current and future customers. This is a real game-changer,” said Scott Johnson, CEO of Broadway Media Group, Inc. dba ShoppingBoss.

Predictive Analytics to Keep Profitable Clients

Salesforce Named #1 CRM Provider for Seventh Consecutive Year

Salesforce, the global leader in CRM, announced that for the seventh consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor.

Salesforce State of Marketing 2020 Says Marketing Innovation is the Top Priority

In fact, Salesforce increased its market share in 2019 by more percentage points than the rest of the top 13 CRM vendors combined. Additionally, the report names Salesforce as the market share leader in sales applications, customer service applications, and marketing applications.

“Every industry, company, and organization is facing a digital imperative and adapting their business models to the new reality,” said Bret Taylor, President, and COO, Salesforce. “The latest IDC numbers underscore how companies are increasingly turning to Salesforce to help them digitally transform and deliver connected customer experiences.”

LinkedIn integrates its CRM with Salesforce and Microsoft Dynamics

The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go.

A Majority of Marketers Are Confident about their ABM Strategy

Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam, promotional material, social media, or general-interest messaging appropriate for the user’s primary inbox. Because most of those criteria measure the actions taken by email recipients, creative phrasing and best practices can only go so far toward landing a marketing message in users’ primary inboxes, where it has the most impact and the best ROI.

The key, observes The Email Inbox Collective Chief Data Scientist David Williams, is not to trick email providers into handling select messages in a certain way. It’s to teach the mail-categorizing algorithms used by leading email providers into treating marketing messages in a specific way.

“The machine learning behind email categorization has become terrifically sophisticated over the last ten years,” he notes. “We founded The Email Inbox Collective to test a hypothesis: that we could train email providers’ AI to treat certain messages in a certain way. When our beta testers more than doubled their open rates while resolving deliverability issues, we knew that we were ready to open the Collective to the world.”

“Email providers are constantly searching for ways to deliver the right messages to their clients and to cut out the chaff. We want the same things, and we designed our service to accelerate the process.”

The Email Inbox Collective works by demonstrating the value of specific messages sent from specific addresses. It does so by sending copies of each message to the Collective’s network of real-life email account holders. That’s when the magic happens.

Each time a client’s email is flagged as spam or promotional material, the recipient moves it to their primary inbox. From there, it is treated to a carefully planned combination of positive actions. It may be opened, read in its entirety, and/or marked as safe. Any links appearing in the message may be clicked, and it may be replied to and forwarded to one of the email addresses the Collective maintains for just this purpose.

Content Intelligence – The Next-Gen of Dynamic Content Marketing

With each of these positive actions, the AI routines responsible for assessing incoming messages are told that this particular email from this particular address is regarded by most users as safe, valuable, and substantial. In as little as a few days, clients begin to augment these network-only mailings with deliveries to their actual distribution lists, after which The Email Inbox Collective’s work is done and the client’s normal distribution schedule can continue.

Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer success, and learning data build natively on Salesforce.

Instagram Is a Necessity in A Brand’s Digital Marketing Strategy

Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts, interactive video, and multimedia assets, including; who is watching those videos, who is interacting with the video, who is listening, how much of those videos they watched, where they watched them and at what point they engaged with them. With ViewTrac, Salesforce users can ensure that their multimedia assets are always being viewed by the right people at the right time to drive behavior.

TikTok: B2B Marketers Curious About TikTok and its Associated Risks

With Appinium’s LearnTrac app, Salesforce users can engage customers, employees, and partners like never before. Now, users can deliver contextually, targeted eLearning as part of a larger Salesforce strategy, seamlessly and effortlessly. LearnTrac also allows Salesforce users to obtain relevant and unique data regarding the efficacy of sales-training efforts, customer-support costs, employee performance, and much more.