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Software AG Appoints New Chief Technology Officer and Chief Marketing Officer

Software AG announced that Dr. Wolfram Jost, who engineered Software AG’s digital transformation technology as the company’s Chief Technology Officer, will leave Software AG to pursue new opportunities.

Dr. Andreas Bereczky, Chairman of Software AG’s Supervisory Board said: “Wolfram joined Software AG’s Management Board in 2009, with the IDS Scheer acquisition and has made a valuable contribution to Software AG in the decade since. He was instrumental in driving the company’s positioning in the digital transformation market and his platform vision helped us to differentiate and to gain market visibility, particularly with industry analysts and customers. I wish him all the best in his future endeavors and thank him on behalf of the entire Supervisory Board.”

Dr. Stefan Sigg, Member of the Software AG Management Board, will take on an expanded role of Chief Product Officer, encompassing all aspects of Software AG’s products, including product management, product development and support.

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Software AG also announced that Bernd Gross will assume the position of Chief Technology Officer reporting to the CEO as of January 8th, 2019. Bernd has deep expertise in business innovation based on integration, analytics and IoT technologies across major industries. He joined Software AG as CEO and co-founder of the IoT platform Cumulocity through an acquisition in 2017. Since then, Bernd has been responsible for spearheading Software AG’s successful entry into the IoT market and development of the company’s transition to cloud.

CEO Sanjay Brahmawar said: “Bernd has successfully established Cumulocity and hence Software AG as a recognized leader in the IoT & Device Integration platform market globally. His business orientation, deep technology understanding, as well as anticipation of future market requirements puts Bernd in the perfect position to lead as our new CTO.”

Of his appointment, Bernd said: “To me, IoT is more than just big data or device management. We create an entire virtual world based on connected cyber physical systems. This ‘holistic connectedness’ needs integration, analytics and database technologies and new methodologies to operationalize the outcome. I feel very honored to lead Software AG’s activities in these areas to a thought-leadership position among our customers and in the market.”

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Software AG also announced that Paz Macdonald will join the company as Chief Marketing Officer as of January 14, 2019. With over 20 years’ experience in technology marketing, she was most recently VP of Marketing for EMEA and APAC at hyper-growth hybrid cloud database vendor MongoDB.

CEO Sanjay Brahmawar said: “Paz joins us at an exciting time as we expand our strong position as a pioneer of digital transformation. I am confident that her experience and passion will further strengthen all aspects of Software AG’s global marketing strategy and activities – making us a top destination for customers, partners and employees.”

Paz joined MongoDB as one of the first European hires and spearheaded innovative marketing strategies to grow market awareness, developer adoption and commercial success. Instrumental in the expansion of MongoDB internationally, she contributed to the growth of the company from start-up to successful IPO. Prior to MongoDB, Paz held marketing management positions at IBM, Cisco, Samsung, HP Software and Cognos.

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Of her appointment Paz said: “I am delighted to be joining the Software AG team to help expand and strengthen its leadership in the digital transformation space. A key part of my role will be listening to our customers, prospects and partners so we can deliver superior customer experiences at every interaction. It’s never been a more exciting time to be involved in artificial intelligence, the Internet of Things and integration.”

Paz will be based in Software AG’s UK headquarters in Bracknell, reporting directly to CEO Sanjay Brahmawar. Paz holds a Bachelor of Science (Hons) degree in Economics from Loughborough University and a Professional Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing.

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Essextec Joins Google Cloud Services Partner Program

Essextec Joins Google Cloud Services Partner Program

Company Enhances Its Ability to Deliver Secure Cognitive Applications in the Hybrid Cloud

Essex Technology Group, Inc, a member of the Converge Technology Solutions family of companies, announced that it has joined the Google Cloud Services Partner Program as a Reselling and Consulting Partner, giving Google Cloud customers the ability to team with Essextec’s experts in Cloud, Cognitive, and Cybersecurity solutions to build and manage cloud applications and environments with some of the most advanced technologies available.

As a Google Cloud partner, Essextec offers consulting, application development, and managed services for cloud, as well as hybrid computing environments. Key capabilities include:

  • Cloud Journey Assessments which address true business challenges and are mapped to cloud-based technology solutions, including hybrid and private cloud
  • Experience in incorporating AI, machine learning, and cognitive computing into customized cloud-based solutions
  • Long term vision as a trusted adviser and Managed Services Provider
  • Consulting and implementation services for DevSecOps with continuous integration and continuous delivery

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Additionally, Essextec’s Cognitive Innovations business unit will focus on building solutions utilizing unique Big Data, Data Analytics, Artificial Intelligence, and Machine Learning capabilities on the Google Cloud Platform. These technologies include: BigQuery, Cloud AutoML, Cloud Composer, Cloud Dataflow, Cloud Datalab, Cloud Dataprep, Cloud Dataproc, Cloud Inference API, Cloud Machine Learning Engine, Cloud Natural Language, Cloud Speech-to-Text, Cloud Text-to-Speech, Cloud TPU, Cloud Translation, Cloud Video Intelligence, Cloud Vision, Dialogflow Enterprise Edition, Google Analytics 360 Suite, and Google Data Studio.

“With its AI-first strategy, Google Cloud is a natural partner for the Essextec cognitive computing and artificial intelligence team,” states Evan Herbst, Senior Vice President, Essextec. “Google Cloud’s commitment to open standards, priority on cybersecurity, and significant investments in hybrid cloud integration technologies, give Essextec an exceptional and trusted platform to use as we solve real business problems for our clients.”

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Essextec client, C4Coin, has recently been working with Essextec and Google Cloud Platform to strategically accelerate its business. Tigran Avakyan, C4Coin CTO, observes, “Google Cloud’s next generation software-defined networking provides a better working experience than its competitors. The improved process is paired with Google Cloud’s commitment to powering its servers with renewable energy – a crucial factor for an environmentally-focused company.”

The Essextec team has achieved multiple Cloud Architect and Data Engineer certifications on the Google Cloud Platform. The firm works with both established enterprises and emerging businesses to deliver GCP-based transformative solutions.

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Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant’s Core Strengths Leading to This Placement

Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment.

The report provides an assessment of the price optimization software market, identifies how solution providers compare with each other, and presents recommendations for B2B buyers to consider when adopting a price optimization solution.

“Price optimization applications are entering a period of rapid evolution due to the adoption of machine learning and the ability to leverage external data to define tighter customer/product segments, price better, and offer valuable prescriptive insights,” said IDC Analyst of Digital Business Models and Monetization Mark Thomason.

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The report stated the following as the strengths of the Zilliant price optimization and management solution:

  • “Level of value delivered: Customers rated Zilliant very highly in value delivered. Customers told us stories on how deploying Zilliant delivered better margin/revenue gains and improved sales skills [more] than they expected and in less time. One large customer using the product for 11 years said that it had seen 10x ROI for several years.
  • User interface: Zilliant’s product leverages ML/AI to easily show the impact of pricing model changes and what prescriptive actions should be taken to achieve goals.
  • Implementation: Customers were very delighted with the speed and ease of the onboarding, training, and implementation of the solution. Customers were able to get the application into production quickly.
  • Customer experience/support: Customers awarded Zilliant the maximum possible rating in customer satisfaction and support. We heard from several customers how highly they thought of Zilliant employees. They were also very happy with how well Zilliant kept them updated on upcoming features and how well they listened to their needs for future releases.”1

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“Zilliant’s recognition as a leader in the IDC MarketScape reflects nearly two decades of continued focus on innovation and customer success,” said Greg Peters, Zilliant CEO. “We will continue to respond to market needs and utilize the latest AI-driven technologies to deliver the highest value and the broadest set of pricing optimization and management solutions for our customers.”

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Encompass Announces Partnership With Zixi

Global Technology Company Deploys Flexible Solutions for 24/7 Linear, Live Events and OTT

Encompass Digital Media, a global technology services company delivering end-to-end video playout and distribution solutions to broadcast and digital media companies, announces its partnership with Zixi, the industry leader for enabling dependable, live broadcast-quality video over the internet. Zixi’s proven, best-of-breed solutions coupled with Encompass’ broadcast expertise gives its clients additional economical methods to acquire and deliver content.

Bill Tillson
Bill Tillson

“We have enjoyed great success working with Zixi’s platform to provide our clients with even more choices and business flexibility for media acquisition and distribution options,” states Bill Tillson, CEO of Encompass. “Our clients can now capitalize on the universal reach of the internet while maintaining professional broadcast quality regardless of the technology platform.”

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As the industry embraces video across IP, the ability to transition from traditional methods of delivery alongside the exploding OTT offerings, this partnership between Zixi and Encompass brings the power of the internet to the market, along with the expected performance of professional broadcast.

By offering Zixi, Encompass has extended its range of transport solutions to satisfy clients with a multitude of acquisition and delivery requirements. Zixi’s widely deployed solutions are available across the media and broadcast ecosystem which offers a flexible, economical and easy-to-use option.

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“We are delighted to go to market with Encompass, pairing our powerful video over IP technology with their renowned operational management excellence,” said Gordon Brooks, Executive Chairman, Zixi.  “With this partnership, we can offer our mutual clients the ability to live stream their content to any destination worldwide, within a seamless workflow and modern economic requirements.”

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Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019

Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019

Eighty-Three Percent of Retailers Surveyed View Converting One-Time Buyers into Recurring Customer Relationships as Very Important for Their Overall Retail Strategy in 2019

According to a new study commissioned by Ordergroove, the leader in Relationship Commerce, retailers view converting one-and-done shoppers into recurring customers as very important for their business and expect that recurring revenue programs will be a significant driver of revenue for their organizations in 2019. Findings from the study, “Retail 2019: The Year of the Recurring Revenue Model” will be presented at National Retail Federation (NRF) 2019: Retail’s Big Show, to be held in New York City on January 13-15, 2019.

83% of retailers surveyed agree that converting one-and-done buyers into recurring customers is very important for their overall retail strategy. Get the full results of Ordergroove’s survey: https://www.ordergroove.com/2019_survey_download #relationshipcommerce #NRF2019

Recurring revenue programs – such as subscriptions, reordering, and membership programs – enable brands to transform shopping experiences from one-time consumer transactions to frictionless, recurring relationships that drive predictable, profitable revenue streams.

Retail 2019: The Year of the Recurring Revenue Mode
Retail 2019: The Year of the Recurring Revenue Mode

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Key findings from the study, which surveyed retail leaders representing companies with an annual revenue exceeding $100 million, include:

  • 83 percent of retail leaders surveyed agree that converting one-and-done buyers into recurring customers is very important for their overall retail strategy.
  • 54 percent expect significant growth in revenue in 2019 and beyond from recurring customer purchases.
  • Today, 65 percent of respondents offer subscription programs; additional 22 percent are thinking of adding them in 2019.

Relationship Commerce Also Equates to Value for Consumers

Retailers are experiencing a clear correlation between recurring customer purchases and customer satisfaction, with 86 percent of respondents indicating that their subscription customers are more satisfied than their non-subscription customers. Additionally, more than half state their overall Net Promoter Score (NPS) has increased since launching subscription offerings.

“In today’s on-demand world, consumers have more choices than ever and are choosing those retailers and brands who make their lives’ easier,” said Greg Alvo, CEO, Ordergroove. “Retailers who are not investing in frictionless relationship commerce programs are merely acquiring customers and absorbing the Cost of Customer Acquisition (CAC), only to lose profitability and Lifetime Value (LTV) to Amazon. Amazon’s investments in programs like Prime for memberships, Subscribe & Save for subscriptions, Dash for IoT reordering and Alexa for voice reordering are all part of a master plan to build a recurring revenue business centered around the highest level of consumer convenience.”

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Alvo continued, “It’s clear from this study that retailers are responding with their own recurring revenue programs and are putting a relationship commerce strategy in place, elevating recurring revenue programs from a sideline to a business imperative.”

Results of the study will be highlighted at the National Retail Federation (NRF) 2019: Retail’s Big Show during the Big Ideas session: “The Big Shift – Moving from transactional to relationship-driven commerce,” on Tuesday, January 15, 2019 at 2:45 p.m. on Stage 6, EXPO Hall, Level 3. The session will feature Ordergroove CEO Greg Alvo and Colin Watts, Consultant and former CEO of The Vitamin Shoppe. Ordergroove will be at Booth 4364 during NRF.

The survey was conducted by NAPCO Research in November 2018 among close to 300 retailers. Results of any sample are subject to sampling variation.

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Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business.

The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering.

The deal, which is a combination of equity and funding, sees Ve become the majority shareholder in Divvit and will significantly strengthen the company’s position in the $2billion/year global ecommerce analytics market. Divvit will continue to operate primarily from its Lund base in Sweden, with service to existing clients unaffected.

Divvit’s current workforce of 9 will work alongside Ve’s 385+ staff to add an important additional service layer to its catalogue of over 4,000 clients worldwide.

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This is the first of many strategic acquisitions to be made by Ve under the leadership of ambitious CEO David Marrinan-Hayes, as the company looks to build out its marketing and advertising technology stack – which operates from discovery through to purchase – while expanding its global brand and footprint.

Last year Ve Global launched a worldwide recruitment drive to nurture new business opportunities with 50 new hires in 18 markets. This includes senior appointments such as expert digital executive, Charles Delamain, as its new COO to take the company successfully through to the next exciting stage of its development.

The business will also take a new suite of solutions to market throughout 2019, including a new iteration of ‘Digital Assistant’ – Ve’s flagship ads to on-site engagement platform.

Divvit was founded in 2015 by founder and current CEO David Linell and the platform currently tracks customer engagements online to identify the most effective digital marketing channels for over 350 online brands.

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Once fully integrated with Ve, the platform will be the first realistically-priced data-driven attribution and insights solution in the market as well as one of the world’s largest attribution platforms by transaction volume and by number of events tracked.

Ve Global CEO David Marrinan-Hayes said: “Data lies at the heart of Ve’s next stage of growth and is key in realising our vision to personalise online experiences at scale for an audience of one.

“Adding Divvit’s data insights to Ve’s growing digital infrastructure will enable us to increase transparency across the sales funnel, providing our clients with a greater understanding of a customer’s propensity to buy while enhancing their ability to drive up ROI from under-performing marketing channels.

“For the consumer, it simply translates into better experiences at the digital touchpoints they value the most.

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“More broadly speaking, as our first acquisition this is a big landmark in the Ve Global story. I’m looking forward to welcoming Divvit’s technology and the invaluable insight their team of AI, data science, and revenue attribution experts will bring.”

Divvit founder and CEO David Linell said: “Revenue attribution to marketing channels and solutions is a critical challenge in the sector.

“For too long now, online merchants have been impeded in their ability to place real value on the digital touchpoints they use to drive sales because they lack the data-driven insights needed to properly attribute a sale across all touchpoints.

“Not only will Divvit’s integration into Ve’s unified solution solve this, the solution will be significantly cheaper than market alternatives such as Google 360 (approximately 90%).

“I’m excited about Divvit’s role within Ve, offering merchants a next generation customer and ecommerce platform to drive meaningful insight and significant revenues.”

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S4M Granted Continuation of Its MRC Accreditation

S4M Granted Continuation of Its MRC Accreditation

S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics.

 

S4M

The Media Rating Council is a non-profit industry association established in 1963 in the United-States.  Its goal is to ensure that measurement services are valid, reliable and effective. Vendors and services desiring MRC accreditation are required to disclose all methodological aspects of their service to their customers, comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines, and submit to MRC-designed audits to authenticate and illuminate their procedures.

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“The online advertising market has often been accused of a lack of transparency, so it falls to its vendors to enlist a reliable third party to validate and guarantee their campaign results,” says Christophe Collet, CEO and Founder of S4M. “For a company like S4M, our initial MRC accreditation in 2016 meant months of audits and several hundred hours of work. A time-intensive-and intricate process, particularly for our Product team. This is why we are once again proud to say that we are the only market player worldwide able to bring this level of guarantee to the brands and agencies we work with.”

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Indeed, this accreditation by a trusted third party provides advertisers and media agencies who use the FUSIO by S4M platform with assurances that they are only buying ad metrics which comply with the MRC’s strict standards, as well as with measurement guidelines put forth by the MRC in collaboration with both the IAB (Interactive Advertising Bureau) and the MMA (Mobile Marketing Association). S4M’s MRC accreditation goes beyond the traditional mobile campaign performance metrics such as impressions and clicks to validate the measurement of installs, opens and landings. This accreditation was granted for measurements based on S4M’s proprietary technology for HTML5 ad formats.

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LexRay Announces Private Pre-Sale for Initial Coin Offering (ICO) of Its LexRay Utility Tokens

Mobilprise Inc., DBA “LexRay”, an industry leading operational management mobile platform, announced that LexRay Blockchain LLC, a wholly-owned European subsidiary of LexRay, or “LexRay Swiss”, plans to offer to a limited number of qualified purchasers, or “Private Sale Purchasers”, a right or “Token Right”, to receive LexRay Utility Tokens or “LexRay Tokens”, upon the completion of an Initial Coin Offering (ICO) of LexRay Swiss. LexRay intends to issue a total of 125m LexRay Tokens which will be offered in three subsequent rounds (private pre-sale, public pre-sale and ICO) of which roughly 20m LexRay Tokens will be released as free bonus tokens, particularly enabling early investors to lower the official token price of 1/300th ETH or 0.00333 ETH (approximately US$0.50 per token), e.g. offering a bonus of 85% per token to a small group of early investors during the private pre-sale round.

“The introduction of LexRay Token will enable us to offer a marketplace of decentralized services for our operators and partners, including AI analytics services. This allows scalable and cost-efficient enterprise solutions.”

In preparation of the offering and sale of the Token Right and the proposed ICO, LexRay has engaged the US law firm Gutnicki LLP as its special United States counsel. Gutnicki is a boutique law firm with exceptionally credentialed attorneys dedicated to delivering business-oriented results to clients around the world. The Gutnicki team has extensive know-how of the blockchain technology and global ICOs, as well as US and foreign regulatory requirements.

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LexRay Tokens are designed to be used on LexRay’s blockchain platform, which provides a decentralized and secure mobile operations solution that improves operational efficiencies, and helps manage mission critical facilities, ground crews and security systems from anywhere.

LexRay’s private pre-sale round begins at midnight (GMT) on January 8, 2019 and ends at midnight (GMT) on January 20, 2019, while LexRay’s public pre-sale round begins at midnight (GMT) on January 31, 2019 and ends at midnight (GMT) on February 28, 2019. LexRay’s main ICO round is expected to begin at midnight (GMT) on March 3, 2019 and end at midnight (GMT) on March 31, 2019.

Simon Zhang, Chairman of LexRay, said: “The introduction of LexRay Token will enable us to offer a marketplace of decentralized services for our operators and partners, including AI analytics services. This allows scalable and cost-efficient enterprise solutions.”

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The Token Right will be offered and sold, and the LexRay Tokens will be delivered and distributed to the Private Sale Purchasers in one or more transactions outside the United States in accordance with Regulation S of the Securities Act of 1933, as amended, and in the United States only to Private Sale Purchasers who are “accredited investors” within the meaning of subparagraph (a) of Rule 501 in reliance on Regulation D of the Securities Act of 1933, as amended. In addition, the offering and sale of Token Right and the delivery and distribution of LexRay Tokens may be restricted by laws in certain other jurisdictions. LexRay Swiss may, from time to time, revise the foregoing mechanics to comply with regulatory requirements or other governmental or business obligations as LexRay Swiss deems appropriate or desirable under the circumstances.

Neither the Token Right nor LexRay Token has been or will be registered under the Securities Act of 1933, as amended, or the securities laws of any other jurisdiction and may not be offered, sold, pledged or transferred within the United States or such other jurisdiction without registration or an applicable exemption from the registration requirement.

LexRay Tokens are “utility tokens”. LexRay Tokens have no known potential use and LexRay does not expect LexRay Tokens to have any potential use other than to provide access digitally to the LexRay blockchain platform and its functionalities.

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Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network

Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a collaborative effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising. Additional media companies and MVPDs participating will be named shortly.

“It’s imperative that the use of data prioritizes the privacy of consumers’ personal information”

Blockgraph is designed to become the “identity layer” for the TV industry, providing a platform on which media companies and publishers can offer marketers best-in-class data capabilities without disclosing identifiable user data to third parties – adding additional protections to user privacy.

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At the core of the initiative is the Blockgraph platform, a blockchain-enabled software, incubated to date within Comcast’s FreeWheel group, which allows TV and media companies to control, connect, and safely activate their data at-scale. Comcast developed this software with the end goal of improving the efficiency and effectiveness of data-driven TV marketing and advertising, resulting in better planning, targeting, execution and measurement across screens.

Blockgraph helps solve data activation challenges for all parties within the global TV advertising ecosystem, including sellers of media, buyers of media and, importantly, consumers of media. An inherent characteristic of the platform is consumer privacy, since each Blockgraph participant’s data stays in its own systems and the participant continues to protect the data and manage the privacy of its users, including respecting any user choices regarding the use of the data.

“Data is a valuable and sensitive asset for media companies and consumers so understandably, it must be protected,” said Jason Manningham, General Manager, Blockgraph. “At the same time, data is now the fuel powering media and advertising. The TV community needs to ensure that we can compete with the data capabilities of digital-first companies. We understand that providing a safe way to protect data while benefitting from collective insights is the path forward. And we believe Blockgraph offers that path.”

Today, stitching together data attributes between two parties, such as an advertiser and a media company, generally requires sending data to a centralized third-party provider. This provider does a bi-lateral blind match between the two parties, then sends back non-identifiable data segments that can be used for targeting or measurement. In contrast, Blockgraph is a peer-to-peer platform that allows all participants to perform blind matches directly with one another, secured through encryption technologies, non-identifiable data and blockchain protocols. In addition to greater security and control, Blockgraph allows participants to benefit from shared learnings of the network as additional attributes are matched against encrypted Blockgraph Identifiers.

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Comcast is currently working with NBCUniversal to test Blockgraph’s capabilities with plans of incorporating it into its addressable offering in early 2019.

Comcast is also in talks with several other potential Blockgraph participants for future rollouts to escalate the initiative’s scale and backing. Key among these is Viacom, whose early involvement as a leading partner in providing feedback to help shape the product roadmap and structure of the Blockgraph initiative has been integral in elevating its impact and adoption.

“Viacom has long been committed to advancements in television advertising and industry collaboration to deliver better ads for clients and enhance the consumer experience,” said Kern Schireson, Executive Vice President, Chief Data Officer, Viacom. “We’re happy to partner with Comcast on Blockgraph’s technology and platform to facilitate the valuable exchange of data insights as a necessary catalyst to scale our collective capabilities.”

Spectrum Reach is another leading collaborator with early involvement helping to shape the initiative.

“It’s imperative that the use of data prioritizes the privacy of consumers’ personal information,” said David Kline, Executive Vice President, and President of Spectrum Reach. “Blockgraph’s technology offers enhanced security and privacy protections by allowing all players within the TV ecosystem to directly share insights derived from anonymized and aggregated information. We support this initiative believing it will help set the standard for secure information sharing in the years to come.”

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“Blockgraph is another example of the industry coming together to adopt new standards and technologies that will allow us to compete more effectively as a medium, while simultaneously delivering more value to our advertising clients,” said Paola Colombo, General Manager Adtech & Business Development at Pubitalia, the advertising unit of Mediaset, Italy’s leading commercial broadcaster. “Since Blockgraph is a peer-to-peer network, the greater the adoption by the TV industry, the greater the potential depth and scale of its data insights. We look forward to working together with our partners on this collaborative effort.”

“Comcast has invested in building the Blockgraph technology, but we do not want this to remain solely a Comcast-led initiative. We are inviting the entire TV industry to participate in Blockgraph so that it becomes a true industry undertaking,” said Marcien Jenckes, President, Comcast Cable Advertising. “When scaled, non-personably identifiable data becomes available to all, the focus shifts to what a provider is able to do with that data and how it can be used to drive outcomes. We believe that when advanced data capabilities are paired with TV and premium video’s awareness and engagement advantages, results will be difficult to beat.”

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Uberall Study 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores Near Me

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season

Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’ preferences and behaviour over the holiday season to date.

Three-quarters of UK shoppers have conducted a ‘near me’ holiday search

Seventy-five percent of the UK shoppers included in the poll said they have already used a ‘near me’ search from their mobile device over the holiday season, or believe they will before the New Year.

These types of search were even more prevalent in the US where 83 percent of shoppers indicated they have already searched – or intend to search – ‘near me’ this holiday period.

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“Christmas shoppers are searching for stores and items ‘on the fly’, using their smartphones to research options in their immediate vicinity,” said Daniel Mathew, vice president, UK at Uberall. “The popularity of ‘near me’ searches amongst British shoppers presents a fantastic opportunity for brands to entice more customers. If retailers can ensure their branches show up in these local searches, they can attract more shoppers to their doors and take more money through their tills during this crucial holiday season.”

Almost two-thirds of UK Christmas shoppers searching for restaurants ‘near me’

Almost two-thirds (66 percent) of the UK respondents said they were also likely to conduct a ‘near me’ search for local fast-food outlets and restaurants while out Christmas shopping. In the US the figure was even higher, at 77 percent.

When asked how likely a shopper was to conduct a ‘near me’ search for the nearest bank or cash machine/ATM while shopping this holiday period, 46 percent of UK shoppers said they would (54 percent in the US).

“Christmas shopping has a ripple effect on other local businesses, particularly restaurants and banks. These businesses can also benefit from the proliferation of ‘near me’ searches. Much like with retailers, if they can make sure their details appear at or close to the top of local search results, they can drum up extra custom.”

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Brits more likely to buy directly from via their smartphone

When UK shoppers were asked how they would use their smartphones to help them shop during this Christmas, the top 5 responses were:

·         82 percent said they would buy an item directly via their mobile device

·         80 percent would use their phone to compare prices

·         74 percent would research products on their phone

·         71 percent would use their device to check opening times

·         48 percent would use their phone to search for coupons, offers and deals

“The UK public’s love affair with their mobile phones seems to get stronger every year,” said Mathew. “Whether it’s finding stores, buying gifts, comparing prices or sniffing out bargains, it all happens over mobile. Physical stores that nail their mobile strategies will be best placed to attract customers this holiday season and well into the future.”

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Just 26 percent of UK shoppers have left an online review of a store this Christmas

While UK consumers are keen to use their phones to look for information and inspiration, they are not as enthusiastic about leaving reviews that could be useful for their fellow shoppers.

The study found that slightly over a quarter (26 percent) of UK shoppers have left a review of a shop across sites such as Yelp, Facebook, Google, Foursquare, Instagram and others. US consumers are slightly more likely to share their opinions online, with 30 percent stating they had left a review.

“These low engagement figures could be a slight cause for concern for the UK high street,” continued Mathew. “Online reviews have a major influence on prospective customers; indeed, Moz estimates that 68 percent of customers admit that reviews make a difference to their purchasing decisions. Brands need to find ways to encourage their existing customers to share their experience online. Rather than leaving this to chance, this should be formalised in their overall marketing strategies.”

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