Runningboards Marketing Sells Its First Two Franchises During a Challenging Time

Digital mobile franchise Runningboards Marketing has just accomplished a feat that not many emerging brands have been able to do in the midst of the coronavirus pandemic: secured its first two franchise deals.

Machine Learning – a Boon for B2B Marketers

The brand’s newest franchisees are based in Marlborough, Massachusetts, and in Paducah, Kentucky, two markets more than a skip and a jump from the brand’s hometown of Watertown in upstate New YorkCentral Massachusetts native and serial entrepreneur Mark Federico, will open the Marlborough franchise. First-time business owners and longtime friends Ian Brown and Jesus Espinoza will open the brand’s Paducah operation.

The Runningboards Marketing leadership team is thrilled to have both parties on board.

“The fact that we signed two new and enthusiastic owners in the middle of the coronavirus pandemic really speaks to our business model and is a great way to kick off our franchising efforts,” CEO and co-founder Calvin McNeely said. “Mark is both an entrepreneur and a franchise veteran, so we’ll learn as much from him as he’ll learn from us. Ian and Jesus are young and fresh—this is their first foray into business ownership and we’re excited that Runningboards Marketing will be their initiation into the world of entrepreneurship.”

Runningboards Marketing was founded in 2018 by McNeely and Executive Vice President Zach Yelle. The brand stands out as a franchise opportunity in the mobile advertising segment thanks to its use of digital advertising vehicle DAV® (pronounced “Dave”), which has high-impact LED screens that display brand messaging and customizable graphics. Businesses hire DAV to drive around markets in order to target specific audiences. DAV is hard to miss, which is exactly what makes him so much fun. Whether a client wants to advertise their business or give a friend a birthday shoutout, DAV can get the job done.

With DAV’s ability to run a variety of ads, Runningboards Marketing has been deemed as an essential business during COVID-19. As long as DAV runs health-related ads, Runningboards Marketing can carry on with business as usual. This, along with the franchise’s low-cost business model, which does not require a brick and mortar location or numerous staff members, creates a fun and relatively hassle-free business ownership opportunity.

Federico first saw DAV driving around in Pennsylvania and thought it would be the perfect way to advertise a new fitness club he was about to open in Massachusetts. He called Runningboards Marketing to inquire about reserving DAV but learned the brand did not have a presence in Massachusetts. When he learned about the low-cost business model, he knew it was a great opportunity. Now, he is poised to become his own first customer.

Federico believes this is the perfect time to invest in a franchise like Runningboards Marketing and described DAV as a can’t-miss tool that can serve local and small businesses well in their grassroots marketing efforts.

The Hero Ingredients Making Up a Successful ABM Strategy

“Right now, starting a business, owning a company, or even being employed is scary,” Federico said. “When businesses start to reopen, a lot of them are going to fail but many are also going to be looking to grow. These businesses will spend money on marketing because they have to acquire new customers. DAV has the ability to really help small businesses survive, prosper, and grow as we get out of COVID-19.”

Brown and Espinoza were also attracted to the brand’s low-cost model, as well as the lack of a brick and mortar location and the tech-focused method of advertising. “All we need is DAV,” Espinoza said. “If we want to, we can keep the staff down to just the two of us until we really start expanding. Most of the overhead is just fuel for DAV.”

Outreach Adds Sue Bostrom, Former EVP and CMO of Cisco Systems, to Board of Directors

Outreach, the number one sales engagement platform, announced the appointment of Sue Bostrom, a tech veteran with more than 30 years of experience, to its board of directors.

CMOs Agree Prioritize People Over Branding

“Sue‌ ‌is‌ ‌a‌ ‌remarkable‌ ‌addition‌ ‌to‌ ‌our‌ ‌board,” said‌ ‌Manny‌ ‌Medina,‌ ‌chief‌ ‌executive‌ ‌officer‌ ‌of‌ ‌Outreach.‌ ‌”We’re‌ ‌eager‌ ‌to‌ ‌welcome‌ ‌her‌ ‌depth‌ ‌of‌ ‌knowledge‌ ‌in‌ ‌leadership,‌ technology, ‌and‌ ‌marketing‌ ‌excellence.‌ ‌I‌ ‌know‌ ‌she‌ ‌will‌ ‌help‌ ‌propel‌ ‌Outreach‌ ‌to‌ ‌new‌ ‌heights.‌‌”

Bostrom was executive vice president and chief marketing officer at Cisco Systems, where she worked for 14 years and was responsible for the company’s positioning, branding, advertising, and product marketing. She was also responsible for Cisco’s Worldwide Government Affairs and Small Business Council and was the executive sponsor of the Women’s Initiative. In addition, she built and led the Internet Business Solutions Group (IBSG), which brought vertical expertise and Internet business best practices to global Fortune 500 companies and heads of state. She has also held leadership positions at National Semiconductor and McKinsey & Company. In addition to Outreach, Sue is on the board of directors of public companies ServiceNow, Nutanix, Anaplan, and Cadence Design Systems. She serves on the private company boards of GitLab and Druva.

B2B Marketing Plans Ahead for 2020 and Beyond

Grit is one of Outreach’s core values, and Bostrom embraces it. She hit the ground running with her involvement at Outreach, making her first public appearance as a board member in front of thousands of sales professionals at Outreach’s Unleash Virtual Summit. Along with CEO Manny Medina, she took to the virtual stage to present Outreach’s latest innovation, Outreach Kaia – a real-time Knowledge AI Assistant. Outreach Kaia uses AI to make every sales representative more effective by giving them the critical information they need, exactly when they need it.

Turning Customer Presence into Customer Loyalty

Savvy retailers know that customers appreciate personalized engagement. But knowing exactly when and how to engage is always a challenge.

AI can resolve CRM Challenges for best Customer Connect

Datavalet Technologies has just made this task easier for large and multi-location retailers and restaurants with Presence Engage, a powerful new digital platform that turns presence detection and behavioral insights into engaging in-store experiences that keep customers coming back.

Presence Engage uses the retailer’s guest Wi-Fi network to automatically detect the customer’s presence upon entering the store. It then tracks the visit, enabling brands to map the customer journey whenever that customer enters any of their locations over time. Brands can use this information to engage the customer in more meaningful ways during their store visit.

“Customers who engage more with the brand typically spend more time in stores and spend more money,” said Eric Gervais, VP Product Management at Datavalet. “Presence Engage allows for the type of personalized in-store experience customers love.”

Presence Engage works by collecting personal user information when customers sign onto the retailer’s guest Wi-Fi network for the very first time. After this initial sign in, the solution will automatically detect the customer’s presence during all subsequent visits across all locations. Brands can link this data to their own POS and transaction data to obtain a more complete customer behavioral profile.

The IT Marketers Need to Upgrade Digitally to Effectively Contribute to Decision-Making

But it’s the third component of Presence Engage that makes personalized engagement profitable. Retailers can create a variety of marketing campaigns directly within the solution, defining rules so that specific campaigns are triggered whenever a certain customer behavior or presence is detected. Retailers also have the option to integrate existing marketing campaign tools via the solution’s APIs – and also their mobile app to engage with customers via push notifications rather than emails.

Hyperlink InfoSystem, Top App Development Company Launches Sales Operations in France

France is not only considered to be a popular place for tourists but it is also considered as one of the places that generate the highest revenues for the software industry. As per the European software market, the demand for software services will be doubled, in comparison to the current scenario of software industries. France would seem to be one of the most in-demand places among other European countries for software services.

Video Apps Zooming to Popularity with Huge Advertising Opportunity

As a leading app development company in India, Hyperlink InfoSystem expands its business horizons; starting sales operations in France and Europe in partnership with local company Digivie Infosystems. The company offers web and mobile app development services as well as Salesforce solutions and other latest technologies like Artificial Intelligence, Internet of Things, Blockchain solutions, Augmented Reality, Virtual Reality, and many more.

Since 2011, Hyperlink InfoSystem has been working with almost all industries and has served 2,300+ clients around the world. They have 250+ app developers, who have developed 3,200+ apps and designed 1,600+ websites with more than a 95% client retention rate. The company has also been listed as one of the top mobile app development companies by Clutch, a leading B2B ratings and reviews platform.

How Omnichannel Marketing Can Help Increase RoI

On this occasion, CEO of Hyperlink InfoSystem, Mr. Harnil Oza says, “I was planning to expand our business operations in France and discussed the same opportunities with local people in my network. At that time, I had connected with my old friend, Mr. Pawar and it was easy to explain to him to partner with Hyperlink InfoSystem as he possesses a wealth of technical knowledge. We discussed the opportunity to work together and expand our sales operations with the team of Digivie Infosystems. And now we are all set to serve the app development market in France and Europe with the best solutions in the industry.” He further added, “It’s great news for local businesses in France and European countries, and both the teams are equally excited to satisfy their client requirements with the best solutions.”

Exponea Named a Gartner “Cool Vendor” in Multichannel Marketing

Exponea, the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named multichannel marketing “Cool Vendor” by Gartner. Cool Vendor research is designed to highlight interesting, new, and innovative vendors, products, and services.

AI can resolve CRM Challenges for best Customer Connect

The April 2020 report stated “Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences for customers and partners. The vendors in this research offer a data-centric approach to multichannel marketing execution challenges backed by advanced targeting and analytics capabilities.”

“To us, Gartner’s recognition validates our ethos as a Customer Data and Experience Platform,” said Peter Irikovsky, CEO and Co-Founder of Exponea. “We think it solidifies the fact that we’re creating our own category by layering the actionability of campaign tools with the intelligence of a CDP, and that we’re doing it successfully. Our customers already know that the CDXP is a must for success in retail and e-commerce, and we believe the Cool Vendor recognition is exciting momentum that further validates this trend. We look forward to more top tier brands joining our trajectory.”

Multilocation Retail Brands – Unique Challenges for Campaign Marketers

Drip’s New Brand Boost Program Is Helping Support Ecommerce Businesses

Drip, the first-of-its-kind eCommerce Customer Relationship Management platform, has launched Brand Boost to support its clients and independent eCommerce businesses through the current economic hardships and COVID-19 pandemic.

Retailers Can Merge Google Merchant Center and PayPal Accounts

Brand Boost is a community of independent ecommerce stores from various industries joining together to help promote and grow each others’ reputations during this economic downturn.

By filling out a simple form on Drip’s website, ecommerce businesses can join Brand Boost and be added to the directory. A different brand will be highlighted on the landing page each week, determined by the order in which ecommerce businesses join.

The initiative began in an effort to help stimulate smaller ecommerce businesses, which tend to be overlooked in favor of other major online retailers. For their part, Drip will handle all the marketing and promotion for Brand Boost, running advertisements, and utilizing their customer base, social channels, and partnerships with other ecommerce tools to draw traffic to the website and create awareness for the businesses involved.

Outsourcing Customer Service – How Businesses can Benefit from it?

The hope is that through creating this community, independent retailers will be able to succeed through this crisis, and help other businesses that are part of Brand Boost.

Nuxeo Named a Leader in 2020 Aragon Research Globe for Enterprise Content Platforms

Nuxeo, one of the leading cloud-native Content Services Platform, announced it has been positioned as a “Leader” in the Aragon Research Globe™ for Enterprise Content Platforms, 2020. This is the second year in a row the company landed a spot in the leaders’ category. The report, which evaluated 12 major providers in the space, also positions Nuxeo furthest to the right on the strategy axis, which we believe is due in large part to the company’s continuing focus on artificial intelligence.

AI and Predictive Modeling Enhance Performance, Confirms 98% of Marketers

“Artificial intelligence is having an increasing impact on content services. Nuxeo developed its own AI service, Nuxeo Insight, which allows customers to easily train machine-learning models with their own content and data. The service can provide significant advantages in the market by generating specific results for things like claims processing, product identification, and customer service,” said Jim Lundy, CEO and Lead Analyst, Aragon Research.

The report also acknowledges that Nuxeo is “pushing the envelope in content analytics1” and cites a number of key strengths, including overall scalability and support for rich media (video and image content).

“We’re always grateful when our best-in-class innovation is acknowledged by leading industry analysts like the team at Aragon,” said Eric Barroca, CEO of Nuxeo. “We have developed advanced AI capabilities that are bringing incredible value to our customers, and helping to solve some long-standing challenges in the content management space. We offer one of the most modern Content Services Platforms in the market today, and will continue to innovate to ensure it stays that way.”

In 2019, Nuxeo launched two new cloud services: its AI service entitled Nuxeo Insight and Nuxeo Transformation services – a fully elastic cloud service for rendering and transforming content and digital assets at extreme scale. The company also added connectors for Sitecore and Aspera, as well as Glacier support for deep archiving in the cloud. And, in early 2020, the company enhanced its Insight service with a compelling new UI that offers a point-and-click experience for training, deploying and administering machine-learning models.

Welltok Adds Connect Partners to Support Remote Condition Management

Welltok, the consumer activation solutions company, announced the expansion of its Connect Partner Ecosystem to include more remote condition management programs. Six out of ten adults live with a chronic condition and it is essential that they follow care regimes to avoid traumatic, high-cost events such as emergency room visits. And with the current pandemic, people are seeing their doctors less often so the ability to manage at home is crucial.

Coronavirus Misinformation Take On – Facebook Ensures Free Ads to WHO

The digital health programs Welltok has integrated into its Connect Partner Ecosystem include:

  • Virta Health – combines continuous remote medical care with individualized nutrition therapy to safely and sustainably reverse type 2 diabetes without medications or surgery.
  • Vivante Health – provides an all-in-one digital gut health program. GIThrive empowers people by using interactive technology, clinical science, targeted nutrition, and 24/7 human support to improve digestive health while lowering the cost of care.
  • Workit Health – offers a telemedicine addiction treatment program for drinking, drug use, eating disorders, and process addictions.
  • Nutrimedy – provides longitudinal support and guidance for over 50 conditions through built-in video appointments with registered dietitians, secure messaging, file sharing, educational content, customizable trackers, and AI-enabled photo food logging.

“With people living in a more virtual world, we are seeing a shift in how people are managing conditions,” said Bob Fabbio, Welltok’s CEO. “Our partners are delivering much-needed support to help people manage a healthy lifestyle, diabetes, addiction, and other conditions at home. We are proud to be making their innovative solutions conveniently available through our platform and connecting them to the people who need them most.”

Facebook Messenger Helping Retail Marketers Catch up for the Lost Sales

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talk worthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand’s charge to the top of 2019 was its kickoff marketing of Animal Crossing, successful sales of video games like Super Smash Bros. Ultimate and Pokémon Sword, to eSports tournaments and events.

Facebook – The Most Preferred Social Media as COVID-19 News Platform

PlayStation, the video game console, and AARP, the advocacy organization for the 50+ population, grabbed the top spots of the brands most successful in driving consumer conversations with advertising and marketing. PlayStation bested in social sway for online (via social media) and AARP for the role of paid and owned media in driving offline buzz (primarily via face-to-face conversations). The brands surpassed more than 600 brands to take the first positions of Engagement Labs’ TotalSocial® system in this year’s TotalSocial Brand Awards series in the Most Talkworthy Marketing category.

Advertising and marketing is a great conversation starter. It reminds people why they like the brand, or what is new and worth checking, thus providing a trigger for conversations and recommendations. Media/marketing plays a significant role in driving conversation, which in turn plays a crucial role in the decision-making process, driving an estimated 19 percent of purchases, according to Engagement Labs’ analytics published in the MIT Sloan Management Review. About half that impact comes from offline conversation and the other half from social media, making it important for brands to master both.

PlayStation launched ‘It’s Time to Play’ campaign in 2019 which led it to the top spot in the online ranking for two years in a row and coincides as the most popular video game console. On its heels are its competitors, Nintendo and Xbox in third place.

“PlayStation and the video game industry understand how passionate their fans and gamers can be. They incorporate incredible stories through their games and translates well into their advertising and marketing. Our ‘Online Brand Sharing’ metric is a test of the shareability of content online,” said Ed Keller, CEO of Engagement Labs. “Compelling and buzzworthy ads and marketing make a big difference and a much-needed competitive edge for brands in an increasingly tight market,” added Keller.

AARP jumped to the number one spot of the offline brand sharing this year with the “Saving for Retirement” campaign with Ad Council, and various ad campaigns including the organization’s prescription drug-related advocacy. Runner up for a second-place for offline brand sharing is AVON, the beauty brand and one of the world’s largest funders of causes that are critical to women’s rights. AVON with an army of more than 200,000 sales representatives in the US is also its brand ambassadors and marketers.

Consumers Want the Brands to be Sensitive and React to the COVID-19

“Given the close relationship between consumer conversations and sales, brands that have a strong incentive to create “talkable” and “shareable” campaigns is important to make sure your passionate advocates are armed with the latest content to share with others,” notes Steven Brown, President of Engagement Labs. “AARP, AVON, and GEICO are examples of brands that are extremely effective at generating conversations with their advertising, and this is a key factor in their success in the marketplace.”

GRIN Partners With MVMT Watches To Launch An Introduction To Influencer Marketing Playbook

GRIN, the leading and most rapidly growing Influencer Marketing Platform, has teamed up with one of the top direct to consumer accessory retailers, MVMT Watches to create a step-by-step playbook for brands looking to create, execute and expand an influencer marketing program.

COVID-19 Impact on Influencer Marketing – How Brands Are Tackling?

With the changing landscape of eCommerce, the demand for influencers has increased. GRIN customers have seen a 91% increase in content engagement and a 63% increase in conversions from their influencer programs since March 2020. As the leader in the influencer marketing space, GRIN is taking the lead in guiding brands on how to get started and grow their influencer programs.

GRIN worked with Ethan Frame, Senior Influencer Marketing Manager of MVMT Watches, to create an all-encompassing, step-by-step guide that breaks down how to develop a robust influencer program. The guide to getting started with influencer marketing includes recruiting influencers, writing campaign briefs, managing influencer relationships, measuring true ROI, and much more.

“We encounter a surge of brands that want to start an influencer program and have a very real need to do so. Influencer marketing is not something you simply buy software for and click a button to implement. There are so many intricate nuances to making it successful that many brands are unaware of,” says Sharon Thompson, VP of Marketing at GRIN. “With GRIN, brands can now manage and build their campaigns and manage influencers on one platform. GRIN replaces the need to manage programs manually on spreadsheets.”

Influencer Marketing–Trends to Watch Out For in 2020

Frame, a user of GRIN since MVMT’s inception, built the MVMT Watches influencer program from the ground up. Working in multiple spreadsheets and growing the company’s influencer relationships from one influencer to over 100, Frame came into influencer marketing when it was nearly a new concept amongst brands. Now MVMT Watches’ influencer program has scaled exponentially and is continuing to grow.