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CieloPay Enhances Loyalty and Reward Offerings in Strategic Partnership with ShoppingBoss

CieloPay, a Cielo Global Holdings portfolio company, has announced a strategic partnership with Broadway Media Group, Inc. dba ShoppingBoss, offering turnkey solutions that allow companies to provide cashback to customers for purchases made in-store and online. This solution provides true value for businesses to engage and reward while significantly increasing customer retention and referrals.

IoT Personalized Shopping Trends Used to Streamline E-Commerce Marketing Campaigns

“We are very pleased with this partnership. The unique capabilities that ShoppingBoss brings to the CieloPay offerings are tremendous. Together, we have a differentiated and very compelling cashback offering that makes our product the best choice in the space,” said Nabil Kabbani, CieloPay President, and CEO.

Providing effective growth strategies and finding new ways to engage with stakeholders is paramount to CieloPay’s business model. Merchant partners currently include major national retailers, restaurants, and worldwide fitness organizations. The merchant ecosystem is made up of over 280 participating retailers and growing.

“ShoppingBoss is delighted to partner with CieloPay. Integrating the ShoppingBoss unique, proprietary digital payment and cashback reward platform with the power, scope, and flexibility of CieloPay’s platform is the ideal synergistic relationship. Both companies share genuine excitement over the enhanced solution set we are now able to offer our current and future customers. This is a real game-changer,” said Scott Johnson, CEO of Broadway Media Group, Inc. dba ShoppingBoss.

Predictive Analytics to Keep Profitable Clients

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Salesforce Named #1 CRM Provider for Seventh Consecutive Year

Salesforce, the global leader in CRM, announced that for the seventh consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor.

Salesforce State of Marketing 2020 Says Marketing Innovation is the Top Priority

In fact, Salesforce increased its market share in 2019 by more percentage points than the rest of the top 13 CRM vendors combined. Additionally, the report names Salesforce as the market share leader in sales applications, customer service applications, and marketing applications.

“Every industry, company, and organization is facing a digital imperative and adapting their business models to the new reality,” said Bret Taylor, President, and COO, Salesforce. “The latest IDC numbers underscore how companies are increasingly turning to Salesforce to help them digitally transform and deliver connected customer experiences.”

LinkedIn integrates its CRM with Salesforce and Microsoft Dynamics

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The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go.

A Majority of Marketers Are Confident about their ABM Strategy

Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam, promotional material, social media, or general-interest messaging appropriate for the user’s primary inbox. Because most of those criteria measure the actions taken by email recipients, creative phrasing and best practices can only go so far toward landing a marketing message in users’ primary inboxes, where it has the most impact and the best ROI.

The key, observes The Email Inbox Collective Chief Data Scientist David Williams, is not to trick email providers into handling select messages in a certain way. It’s to teach the mail-categorizing algorithms used by leading email providers into treating marketing messages in a specific way.

“The machine learning behind email categorization has become terrifically sophisticated over the last ten years,” he notes. “We founded The Email Inbox Collective to test a hypothesis: that we could train email providers’ AI to treat certain messages in a certain way. When our beta testers more than doubled their open rates while resolving deliverability issues, we knew that we were ready to open the Collective to the world.”

“Email providers are constantly searching for ways to deliver the right messages to their clients and to cut out the chaff. We want the same things, and we designed our service to accelerate the process.”

The Email Inbox Collective works by demonstrating the value of specific messages sent from specific addresses. It does so by sending copies of each message to the Collective’s network of real-life email account holders. That’s when the magic happens.

Each time a client’s email is flagged as spam or promotional material, the recipient moves it to their primary inbox. From there, it is treated to a carefully planned combination of positive actions. It may be opened, read in its entirety, and/or marked as safe. Any links appearing in the message may be clicked, and it may be replied to and forwarded to one of the email addresses the Collective maintains for just this purpose.

Content Intelligence – The Next-Gen of Dynamic Content Marketing

With each of these positive actions, the AI routines responsible for assessing incoming messages are told that this particular email from this particular address is regarded by most users as safe, valuable, and substantial. In as little as a few days, clients begin to augment these network-only mailings with deliveries to their actual distribution lists, after which The Email Inbox Collective’s work is done and the client’s normal distribution schedule can continue.

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Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer success, and learning data build natively on Salesforce.

Instagram Is a Necessity in A Brand’s Digital Marketing Strategy

Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts, interactive video, and multimedia assets, including; who is watching those videos, who is interacting with the video, who is listening, how much of those videos they watched, where they watched them and at what point they engaged with them. With ViewTrac, Salesforce users can ensure that their multimedia assets are always being viewed by the right people at the right time to drive behavior.

TikTok: B2B Marketers Curious About TikTok and its Associated Risks

With Appinium’s LearnTrac app, Salesforce users can engage customers, employees, and partners like never before. Now, users can deliver contextually, targeted eLearning as part of a larger Salesforce strategy, seamlessly and effortlessly. LearnTrac also allows Salesforce users to obtain relevant and unique data regarding the efficacy of sales-training efforts, customer-support costs, employee performance, and much more.

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Thought Industries Customer Training Platform Powering SAM Certifications for BSA | The Software Alliance

Thought Industries, the world’s leading B2B customer training platform provider, announced BSA | The Software Alliance, the leading advocate for the global software industry before governments and in the international marketplace, has selected its platform to drive an integrated customer training user experience from marketing through the sale of its software asset management (SAM) certification courses.

CMOs Adopt a Collaborative Futuristic Customer-Centric Vision

BSA members represent some of the largest and most well-known software organizations around the world. In an environment where software is becoming more ubiquitous, complex, and cloud-based, and where IT departments must now manage employees bringing their own devices to work (BYOD) and increasingly working remotely, managing software assets is becoming more important and complicated.

“The structure of our SAM certification course had to meet the diverse needs of our multiple external audiences from end-users who require a seamless user experience to resellers who wanted a unique branded learning experience to offer their own customers,” said Ha Nguyen McNeill, chief operating officer, BSA | The Software Alliance. “The Thought Industries platform enabled us to meet a very aggressive timeline to transition off an internal training LMS that was not focused on the ecommerce and marketing automation integration required to deliver a great experience for external customers. Additionally, reducing back-end administrative burden was another important requirement and why we selected Thought Industries over other solutions.”

BSA Verafirm offers the only training and certification program in the world aligned to the 2017 ISO 19770-1, the latest global standard for managing IT assets.

“The content covers all areas of software asset management, including contemporary issues faced by SAM managers such as cloud, managing external publisher audit notice, DevOps, open-source software, etc.,” said a global head of IT management at a leading European financial services group. “Overall, the information is valuable, the user interface is very friendly, and visual quality is very good.”

How CMO’s can benefit from Data Sciences and AI

“Peoples’ professional lives are complicated and busy and have only become more stressful as they must increasingly work from home,” said Barry Kelly, CEO, Thought Industries. “By offering a varied, engaging and online self-paced course that moves seamlessly from desktop to smartphone when and how learners need it, with knowledge checks and check-ins, we’re excited to be enabling BSA audiences a richer learning experience to support their certification needs during these trying times.”

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Creative agency Agenda announces immersive virtual events service, Podium

New York-based creative agency Agenda (agendanyc.com), in partnership with technology and design agencies around the world, is proud to announce the launch of Podium—a new, immersive virtual events service designed to bring the scale, theater, richness, and excitement of physical events to the digital realm. Agenda is the only creative agency to offer the Podium service in North America, giving its clients the tools needed to elevate online experiences to match the engagement and impact of traditional events.

Blockchain Resolving the Complexity of Ad technology

Virtual events, virtually reimagined.
Developed in response to the global health crisis and strict social distancing restrictions, Podium’s mission is simple: Rid the world of traditional, “ho-hum” webinar events by offering a new way to facilitate in-person experiences. Podium makes this possible by combining best-in-class event design, influencer marketing, and media-rich interactive content to create what they call “immersive virtual event design.”

Real-time data. Real-time engagement. Real-time ROI.
Unlike traditional in-person events, every aspect of a Podium virtual event is quantified. Every connection. Every interaction. Every lead. Every time.

Sales forums. Award shows. Conferences. Networking events. B2B or B2D. Podium provides what traditional events can not—enhanced sales and networking capabilities, lead gen and acquisition efforts, all while providing real human connections and interactivity with a real audience.

Digital Advertising – Marketers Are Going Digital despite Challenges

Partners in innovation
To create a truly immersive virtual event experience, Podium leverages the cross-industry expertise of technology and creative agencies Agenda, The Crocodile, Onalytica, and Turtl—in partnership with leading technology company ON24 and with international support from the global independent agency network Affinita.

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Mark Andeer Joins Rawcubes as Head of Sales and Marketing

Rawcubes, a Chicago-based, best in class data management software company, recently announced Mark Andeer, the veteran sales, and marketing executive, as Head of Sales and Marketing. Andeer has led sales efforts during the time The Escape Pod agency won Ad Age’s Midwest Best Agency of the Year and was behind wildly successful viral campaigns throughout his marketing career.

Personalization Comprises 14% of the Marketing Budget, says Report

Reporting to the Founders, Andeer will take on the Rawcubes brand, leading the CMO & team and all marketing & client acquisition activities. Rawcubes is “what’s next in moving data, preparing data, and making data more accessible to drive business results. Through our products, we enable business users to accurately leverage data in real-time, regardless of the sources…” said Andeer. “… I’ve seen first-hand how getting accurate data in real-time from any number of sources has been a challenge for many organizations, regardless of industry.  I’m excited to join a talented team and help tell the world how we can solve their most complex data challenges.”

Artificial Intelligence Transforming the Digital Marketing Landscape

Andeer most recently consulted for various companies after leaving the position of CMO of The Escape Pod advertising agency where he led new business efforts. Before The Escape Pod, Andeer was CMO/vice-president of creative with Kmart and was previously with OfficeMax, where he held the vice-president of brands strategy role. Prior to his corporate roles, Andeer held leadership roles in advertising agencies BBDO in Minneapolis and Lowe in New York.

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Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore a trusted partner for planning, transacting and evaluating media, and Minute Media, leading global technology and digital publishing platform, announced a broadened renewal for Minute Media’s use of Comscore’s granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix® Multi-Platform and Video Metrix® Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media’s audience measurement and ad planning utilization as Minute Media continues to focus on audience development across its seven digital content brands in addition to strategic partnerships with like-minded publishers.

‘AI Adoption for Media Buying Remains Low, Experts Say Still in Infancy

“Comscore is excited to deepen its relationship with Minute Media as they pursue an aggressive growth strategy to support their audience and advertising measurement at scale,” said Steve Walsh, Executive Vice President, Commercial. “We look forward to serving as the digital currency that enables the Minute Media team to maximize their monetization.”

“As we look to diversify and expand our audience and monetization capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level. Our expanded Comscore subscription will provide us with the data-driven insights needed to do just that,” said Rich Routman, President and CRO at Minute Media.

How AI Will Redefine the Modern Marketing Campaign

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones, and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent, and cross-visitation.

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BlueMail Launches Support for Debian and Red Hat Linux in Major Expansion

Blix Inc., a leading provider of messaging solutions to consumers and businesses, announces its popular BlueMail client is now compatible with Debian and Red Hat Linux. With this expansion, BlueMail is now available on a dozen Linux distributions, including Arch Linux, CentOS, elementaryOS, Fedora, KDE Neon, Kubuntu, Manjaro, Linux Mint, OpenSUSE and Ubuntu.  As the world faces an increasingly remote workforce, this expansion brings BlueMail’s cross-platform productivity and safety features to a global network of consumers, companies, and IT business leaders.

Half of B2B Marketers Don’t Succeed while Driving Multi-Channel Campaigns

“As one of the world’s most powerful email apps, we are very happy to announce our Linux distribution expansion. We’re seeing more and more companies moving productivity online, and they are turning to us for that trusted, seamless combination of organized email, productivity tools, and communication among coworkers and individuals,” said Dan Volach, co-founder at Blix. “The way we communicate online is facing a systemic change, and we are proud to be at the vanguard with our Linux partners.”

As a leader in the professional market providing services to over 100,000 companies worldwide, BlueMail is now able to serve its largest customer base yet. Its users benefit from a single, modern experience across all of their devices without compromising on premium features, security or privacy:

  • Personalized Inbox: Focus on the most important emails in your inbox with automated filtering that separates services from real people and makes it easy to visualize long chains of correspondence. Unified folders also make it simple to organize emails across multiple accounts.
  • Powerful Email Clustering and Groups: Take productivity to the next level with inbox clusters that organize your email into easy-to-read categories and quickly group contacts together to avoid having to type out multiple recipients.
  • Share Email: Easily share emails with colleagues and communities without starting a long chain of replies or forwards. Using a secure link, users can share their emails through corporate intranets, social media platforms, or mobile messaging clients and interact without revealing their email addresses.
  • All the Essentials: Support for any email account (standards include IMAP, POP3, SMTP, ActiveSync, and EWS), integrated calendar support for Google, Exchange, and CalDAV, email snoozing to prioritize tasks, and a secure direct connection to any email server without the use of an email proxy.

Brothers Dan and Ben Volach founded Blix with the vision to provide an innovative, universally compatible, uncompromisingly private and secure messaging experience for businesses. This startup is not the first they have led together; they also built Followup, an early pioneer of mobile messaging that had over 200 million subscribers at its peak and laid the technical foundation for today’s mobile messaging giants, including WhatsApp, Facebook Messenger, QQ, and many others before it was acquired by NeuStar.

3 Ways Chatbots Are Transforming Your Customer Conversations

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Conviva Launches TikTok Analytics Becoming the First to Enable Brands to Measure Collective Social Media Success

Conviva, the global leader in streaming media intelligence, announced the launch of Conviva TikTok Analytics. This new tool is designed to provide social marketers with the insights and data they need to accurately evaluate the success of their TikTok campaigns. The Conviva Social Insights dashboard is the only tool that empowers brands to measure their TikTok campaigns alongside all other major social media platforms, including Facebook, Instagram, Stories, Snapchat, Twitter, and YouTube – an industry first for social media marketers.

COVID-19 Crisis Leading B2B Marketers to Reevaluate Content

The platform presents a significant new branding opportunity for companies, especially those looking to engage with younger demographics as TikTok’s popularity continues to grow exponentially with more than 800 million monthly users. However, social marketers have struggled to accurately gauge the overall success of their TikTok programs without visibility into other social media campaigns, comparative benchmarks, and performance baselines to track business KPIs. Conviva TikTok Analytics was specifically designed to illuminate marketer blind-spots with a unified cross-platform view, delivering social media teams the comprehensive insight they need to make marketing decisions.

“TikTok is NASCAR’s first new platform in more than five years,” said Chris Littman, NASCAR, Director of Social Media Strategy. “While our team spends a great deal of time creating compelling content on our channel, Conviva’s TikTok analytics will allow us to not only make data-driven decisions in publishing but also share success stories in a way that’s more digestible to all of our internal stakeholders.”

Key benefits of Conviva’s TikTok Analytics include:

  • Accelerate time to insight with streamlined reporting. Typical social managers spend 80% of their time on data collection and only 20% on data analysis. Conviva Social Insights inverts this to 20% data collection and 80% data analysis with unified measurement across all major social platforms. Conviva TikTok Analytics further centralizes this cross-platform view with streamlined workflows. This liberates social media teams with additional bandwidth and operational efficiencies for deeper data analysis and actionable insights.
  • Identify key themes, hashtags, and content that drive the most TikTok views and engagements. In turn, publishers can refine their content strategies to make more of what resonates on TikTok, bolster viewer loyalty with typically younger audiences, and minimize viewer churn.
  • Benchmark performance around key tentpole events and integrate TikTok into ongoing branded content strategies. Conviva TikTok Analytics’ heightened transparency into followers and viewing behaviors enriches sponsorship and promotion opportunities around the marquee and primetime events.

Content Marketing is the Key Element in the Sales Enablement Journey

“It is essential to understand your investment in new and emerging social platforms,” said Nick Cicero, Conviva VP of Strategy. “Conviva Social Insights delivers customers a clear window into social performance across each of the leading platforms, now including TikTok, so they can assess how to allocate time and resources into making more engaging content for their audiences.”

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